There are millions of websites and brands out there trying to reach the same customers and clients that you are. So, what sets your website apart from the others?

If we have learned anything from 2020, it is that online marketing is more important than ever before. As people were locked in their homes, online services and other types of outreach have become critical.

In order to be successful online, businesses need to leverage every opportunity to have dialogue with customers. One essential way to do that is with a blog.

5 Advantages of Having A Blog

Blogs are an often-overlooked way of promoting your company. However, your blog posts allow you to establish an individual voice that connects to your audience. It also helps drive traffic to your website, making it an excellent way to raise your visibility overall..

• Its  an in-depth explanation about your products or services

The best thing about blogs is that they give you a chance to describe in your own words the features and benefits of your products or services. It also positions your company leadership as thought leaders, presenting an opinion on an industry topic thus raising the level of awareness of the company itself, as well as the expertise that your company has. Afterall, your clients want to know you’re a top authority in your field.

Because people are endlessly hungry for new content and information, this method provides  a place to discuss different topics in-depth. As a result,  you are providing valuable information to your target audience.  

This helps to build trust so that you can form better relationships with your prospective customers. Ultimately, a blog can help encourage people to purchase from you or use your service.

• It drives traffic to your website

Let’s be honest, we all want to be on the first page of Google. The question is how do we get there? It’s quite simple really: you need to make sure that you practice good Search Engine Optimization (SEO).

Even though you may not update the different pages on your website often, blogs offer continuous content. By optimizing your blog with SEO best practices, you can help your posts reach the top pages in Google for relevant keywords. Thus, your website becomes easier for your clients to find. The result? You should see  more traffic.

Moreover, by adding in digestible tidbits and quotes, your blog content becomes easy for clients to consume. This makes it more shareable on social media, which helps to broaden your reach.

• It establishes expertise and authority

By constantly answering the unasked questions of your clients and creating content that offers value to them, you become an authority in their eyes.

Customers are more likely to trust you if you’re positioned as an expert.. By creating blog posts that cover a variety of content and topics, you can do just that.  With this type of positioning, t only does the customer now trust your advice, but they are more likely to do business with you. They now see you as an trusted authority.  As a result, they will be more likely to remain in touch and consider your firm for an assignment..

• A Blog widens your reach

Your blog is a 24/7 salesperson. Each time you write a blog it almost “compounds” over time. No matter how long ago your blog was written, it still holds the potential to attract a potential client.

Thus, the more you write, the higher the chances are that you’ll reach the right people. It also means that while you may not see immediate effects,  it will definitely be a part of the building process for your company moving forward.  

When done right, your blog is the highway to resources, products, services, contact forms, and, well just about everything on your website. You can look at your blog as being the thing that attracts your customers and directs them to what they need.

• It builds a community

The best part of having a blog is the community that develops almost unknowingly. By facilitating an active comments section, you can engage with your customers. You are also able to provide a space where they can engage with each other.

This two-way conversation is powerful as it can develop a sense of trust between your company and your potential. clients.  Creating this open dialogue is an excellent way of building this type of interaction.

Final Thoughts

Blogs are a must for just about any website. Investing in the time to build it will lead to not only potential new clients, but a stronger reputation as well. And as always, driving traffic to your website and making you more visible in the search engines supports your overall marketing efforts. In essence, it’s a win win all the way around.

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Leeza Hoyt

Founder and President at The Hoyt Organization

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.

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