5 Ways To Improve Your Non-Profit Website Performance

Reach a Wider Audience with Targeted Public Relations

Managing a non-profit is very challenging. To succeed it requires dedicated staff, fund raising skill and a high level of focus on organizational detail. Having an optimized website helps alleviate some of the load.

By improving your website performance, you will attract more visitors through organic search and referrals from offsite social assets. This will help to raise awareness, increase engagement with those seeking your service(s), volunteers, and help you establish meaningful partnerships with donors and thought leaders.

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How You Can Boost Your Organizations Website Performance

Here are five ways in which you can improve your non-profit website performance.

Use Social Media Platforms

To grow your organization’s audience and to let people know what you are up to on a monthly basis, it’s important to stay active on popular social media platforms. Twitter, Facebook, and Instagram are all great platforms to connect with donors and reach more volunteers. Furthermore, these platforms are a great way to share and link back to your website’s content.

By maintaining an active blog, you can regularly share articles, photos, and other information with your online audience through social media. This shows that your organization is dynamic and up to date with the times. Not only this but it’s also an essential part of convincing future donors to partner with you and boost your cause.

To go about this properly, you will have to develop a comprehensive social media strategy. This should cater to your specific online audience. Your online strategy should tie in with your overall organizational strategy. This way, you can continue to work towards your specific goals.

When done correctly, social media can help to boost brand awareness and donations. It can also increase your overall website traffic.

Captivate Users with Powerful Imagery

By incorporating powerful imagery on your landing page and throughout your website, you can captivate users from the moment they set eyes on your website.

Compelling visuals that are not overused, serve a purpose, and convey your brand accurately can have a big impact on engagement. All non-profit websites should make use of powerful imagery.

Images enable you to show your audience how you are changing the world instead of just telling them. By strategically placing your visuals, you can effectively evoke emotion in your readers. This can compel them to become emotionally invested in your cause.

In the end, great imagery is not just pretty. It can truly serve your organization well if used effectively on your website.

Implement Search Engine Optimization

Search engine optimization (SEO) is essential for any business.

There are many factors that affect SEO. These can include things like mobile optimization, website speed, the use of SSL certificates, and the correct use of tags. Image optimization also plays a significant role as does your website’s infrastructure.

All in all, your SEO strategy allows you to get more organic traffic to your website. This traffic builds exponentially over time as you target more and more keywords. When done correctly, it can position your website in search results and help you to reach your target audience.

Optimize Your Website With Mobile in Mind

Another important consideration to boost your non-profit website’s performance is to be sure it is mobile friendly. When it comes to website traffic, mobile users make up the majority of online traffic. In fact, about 60% of searches are from mobile devices.

Because of this, you should ensure that your website is fully functional across browsers and devices. If your website is not optimized with mobile in mind, your visitors will have difficulty accessing and reading your content. Ìn turn, they might get frustrated and leave.

Your web pages should be adaptable to fit any screen, no matter the platform. Additionally, mobile forms and pop-ups should be scalable for mobile platforms as well.

Searchers expect websites to load fast, be responsive and easy to navigate. Your website is an extension of your business. Ensuring a great user experience will lead to engagement and conversions.

Start an Email Newsletter

Email marketing can significantly boost communication when it comes to interacting with your audience on a monthly basis. It helps to deepen donor relationships and can help you to achieve your fundraising goals.

Non-profit organizations can also take advantage of email marketing. This can help you to:

recruit volunteers
reconnect with lapsed donors
and communicate important organizational and industry updates.

If done in an engaging manner, email marketing can increase online traffic to your website. It can help you to shine a light on what your non-profit is up to and why people should get involved.

In a Nutshell

When it comes down to it, there are many factors for improving your website performance. From email marketing and utilizing social media to implementing SEO and captivating your audience with powerful imagery, there are several important considerations.

The important thing to remember is that all of these methods should integrate with your organization’s overall marketing strategy. They should reinforce your organizations mission and your primary cause so that people know exactly what you’re about.

Author
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Leeza Hoyt

Founder and President at The Hoyt Organization

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.