7 Social Media Content Ideas To Keep Your Feed Fresh And Audience Engaged

Reach a Wider Audience with Targeted Public Relations

The social media landscape is ever-changing. Nowadays, people are always online, with Gen Z taking up a significant percentage of social media users. Not to mention, new interaction trends and platforms have come up. This has made creating social media content more complex and nuanced.

With so many changes in the social media landscape, it’s easy to find yourself asking, what do I post on social media? Luckily, we’re here to help with some engaging social media content ideas.

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7 Fresh Social Media Content Ideas

1. Talk To, Not At Your Audience

People are on social media for stories and posts that resonate with them personally. The way you word your posts can make all the difference when it comes to fostering engagement.

Using a conversational tone invites the audience to share in your experience, making them feel included and valued.

Use your own words, imbue your posts with your personality, and you’re guaranteed to create a more meaningful connection with your followers.

2. Share Client Reviews And Testimonials

It’s time to let your work speak for itself! If your business has recently received a glowing review or a heartwarming testimonial, don’t hesitate to share it on your social media platforms. After all, word of mouth is one of the most potent forms of marketing. And when it comes from a satisfied customer, it can be incredibly compelling!

When new followers come across a testimonial from a thrilled client praising your creative genius, this positive feedback could encourage them to contact you for their needs.

So brag a little when you receive a glowing review, and let it boost your income and further the reputation and reach of your brand.

3. Ask A Question

In the ever-evolving world of social media, fostering two-way communication is key. So, why not captivate your audience’s attention by asking questions in your posts? Think about it. We all love to voice our thoughts and share our experiences. Your followers are no different.

You’re filling up your feed and inviting your audience to join a conversation by asking questions. The responses you receive can serve as a goldmine of information, helping you understand your audience and guiding your future marketing strategies.

There are many strategies for asking questions, including:

Hosting line Q&A sessions
Using built-in stories features on Instagram
Using polling features

4. Share Quick Tips And Advice

Don’t underestimate the power of sharing bite-sized pieces of advice. Quick tips related to your industry can be incredibly valuable for your audience. For instance, a simple SEO tip can work wonders for your followers if you’re a digital marketing expert.

Sharing advice positions you as an authority in your field and builds trust with your audience. It shows you’re willing to provide free value, which can significantly enhance your brand loyalty.

5. Host A Contest Or Giveaway

Everyone enjoys a freebie, and this allure can be harnessed into a powerful marketing tool: contests or giveaways.

Contests and giveaways serve as a driving force for engagement and help achieve specific goals, such as expanding your email list.

Although frequently used interchangeably, contests and giveaways have subtle differences. Contests typically demand more effort from participants and offer more valuable prizes, with all entries evaluated based on preset terms.

Giveaways, in contrast, are simpler to participate in as they have simple terms like living or commenting on a post.

Conducting contests and giveaways regularly can contribute to the quicker growth of your social media presence.

6. Tease Upcoming Products Or Services

Are you unveiling a new offering or having a significant announcement? Keep your followers abreast of all thrilling updates, launches, and news concerning your brand.

A straightforward and effective approach is setting up an Instagram story countdown. This helps your followers mark their calendars or set reminders.

To maintain intrigue and prevent boredom or forgetfulness, it’s best to prompt your announcement about three to four days prior. This tactic ensures your news remains fresh in the minds of your audience, keeping them engaged and excited.

7. Repurpose Old Content

Repurposing old content that performed well revives its relevance and appeal. This process is simpler than you think – tweak the visuals or captions to align with the current seasonal context or ongoing conversations.

Old content presents a golden opportunity to capitalize on past successes. It keeps your feed lively and reinforces your brand message. To enhance engagement, try reshaping this content across various formats.

For instance, convert a blog post into an infographic or a video. Tailor your content to your audience’s preference, utilizing the best-performing formats. And remember, engagement thrives on relevance. Be sure to update any outdated information before reposting.

Final Thoughts

In this age of digital connectivity, maintaining an engaging and dynamic social media presence is paramount to brand success. The possibilities are endless, from hosting contests and giveaways to teasing new launches and repurposing high-performing old content.

At The Hoyt Organization, we help you constantly innovate and keep your social media content fresh and engaging. Our team of experts provides tailored strategies suited to your brand’s unique needs. Reach out to us today, and let’s take your social media game to the next level.

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Leeza Hoyt

Founder and President at The Hoyt Organization

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.