As a recognized leader in crisis communications, we’ve managed a wide variety of high-profile crisis management issues including natural disasters, mass shootings, bank robberies, picketing, riots, white-collar fraud, employment and consumer lawsuits, data breaches and everything in between.
Safeguarding Your Brand
At THO, we understand that your company’s reputation is the single most important ingredient to your success. Our programs are designed to minimize damage to your reputation and safeguard your brand.
Our work begins with an evaluation of the situation that allows us to identify key players required to enact a crisis management strategy. It’s important to understand that different audiences likely to be impacted, any legal implications and whether specific actions need to be taken alongside communications efforts.
Crisis management is not just a communications effort. It may require buy-in and participation from your leadership team, your legal team and other relevant departments and functions. These different team members must not only participate, they must agree on the response and action plan.
With our public and media relations expertise, we are able to design and execute a response plan that minimizes and reverses negative sentiment, reinforces support for your leadership and restores your reputation.
A crisis doesn’t have to catch you and your company completely off-guard. THO has helped many companies prepare for a potential crisis by proactively designing policies and procedures in the event a problem occurs.
Preparing your business for a potential crisis should be an integral part of your risk management program. It allows you to respond quickly and effectively during what is often a chaotic situation. This kind of proactivity can eliminate threats entirely by allowing companies to change problematic policies and procedures that may pose future risks.
In today’s world, the court of public opinion is in session every hour of every day. Of course, we’re speaking about social media. Despite the variant of unpredictability that social media introduces, it remains an invaluable tool for crisis management programs because it allows you to respond to concerns in real-time as well as identify potential risks before they arise.
By tracking your brand digitally, THO is able to identify potential risks before they arise and create content to minimize those risks.
Once a company becomes a target of a negative social media campaign, THO works to diffuse and minimize negative posts entirely.
When a crisis grabs headlines—be it print, broadcast, digital or all of the above—you want a response strategy that ensures fair and balanced media coverage.
THO offers decades of experience cultivating relationships with reporters, opinion-makers and influencers. We understand the ways in which editorial decisions are made at these outlets. We know exactly who to contact and how to deliver your message for maximum results.
A crisis response requires a team effort. At THO, we work with company management to select spokespeople, and then we provide one-on-one coaching sessions to prepare them for questions, interviews and public events.
THO’s practice of forging relationships with clients is especially critical when a crisis strikes. Because we have spent time understanding your organization, we are able to mobilize your resources and quickly put an action plan into place.
Speed is of the essence in a crisis. With decades of media expertise, THO is able to quickly access the reporters, influencers and thought leaders that can diffuse negativity while sending out content to shape the story through a variety of channels.
We also understand the importance of internal communications during a crisis and we will work with management to help restore confidence throughout your organization.
Let us be your guide during the most critical times.
A strategic public relations & integrated communications agency, THO as been offering strategic insight to clients across the nation for more than 25 years.
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