Media Monday: An Interview with Samantha Rowan
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Editor of Real Estate Finance & Investment
As the editor of one of commercial real estate’s premier trade publications, Samantha Rowan has her hands full with the day’s breaking news and analysis from some of the industry’s leading thought leaders. As the publication continues to expand its coverage, it’s maintaining its role as the go-to source for CRE’s decision makers.
THO recently spoke with Samantha for a bit more on how she arrived at REFI and her favorite part of the job:
How did you arrive in the financial journalism beat? Were you always interested in the subject?
I got into financial journalism right after college. A good friend, who I’d worked with on our college newspaper, graduated the year before me and started working at The Bond Buyer. He recommended trying financial journalism and I decided to give it a shot. I started working in Institutional Investor’s Newsletter division three months after graduation and loved it. I spent two years covering private banking before I transferred to the CMBS beat on Real Estate Finance & Investment…and I’ve been there ever since.
What is your best piece of advice for PR professionals reaching out to REFI?
We love connecting with market professionals who can provide intelligent analysis on what’s going on. Obviously, first-day news is what we do best, but we need to provide the big picture view to our readers.
What is your favorite aspect of the work you do every day?
I have two – meeting with sources and working with my team!
Check out Samantha’s publication, Real Estate Finance & Investment, here!
Founder and President at The Hoyt Organization
With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
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