What Is Financial Services PR and Why Is It Important?
Reach a Wider Audience with Targeted Public Relations
The financial services industry covers a broad range of businesses that include insurance, money management and digital banking. Financial services public relations help build businesses’ financial reputation. For instance, financial services PR can announce your company’s performance and showcases relationships with investors. PR is essential to bring credibility to your audience and improve a brand’s reputation. The goal of public relations is to promote a positive brand image and strengthen the relationship with a brand’s audience.
Here are some ways companies can benefit from financial services PR:
Exclusive Insight into Industry Strategies and Trends
Launch Initial Public Offerings (IPOs)
If you are planning to go public, this is the perfect time to take advantage of what public relations can offer. Financial PR will increase the profile of the organization during one of the most important times in your company’s history. Public relations professionals can put together a media relations strategy to make sure your IPO is shared at the right time to reach the right stakeholders. “The Wall Street Journal” and “Inc.” are prime media outlets that can help you increase your company’s visibility during this time.
Showcase Financial Performance
Companies in the financial industry provide quarterly and annual reports on financial performance to stockholders and shareholders. Conference calls aren’t the only way to present a report. PR specialists can identify unique ways of showcasing your report and can craft messaging that presents your report in a positive light. An annual report can be the first impression that the company has to present itself to its audience.
Connect Directly to Customers on Social
PR pros can help you create and maintain social media accounts on LinkedIn, Twitter, Facebook and Instagram. Social media allows you to communicate directly to current or potential customers who may have questions about your organization. You can receive training from a PR team on how to respond to comments and direct messages on the platforms as well.
Financial advisors are encouraged to create a LinkedIn page since this platform allows you to showcase your credentials and experience in the industry. PR professionals can also create social media calendars so that your social media platforms stay active with content that is both engaging and relevant to your followers.
Improve Your SEO
In order to be ranked high in online and Google search results, you must improve your search engine optimization (SEO). Public relations professionals can design SEO strategies to help your financial services company increase your website’s views to drive additional traffic to your site. SEO will help you stand out from your competition.
Enhance Your Web Design & Copy
Having an outstanding and functional website is crucial in today’s digital world. Users must be able to easily navigate your website. Your website should also clearly communicate what you do and who you do it for. Also, the layout of your pricing should be easy to understand.
Updating stock images, making it mobile-friendly and deleting unclear terminology can all help you improve your site. With the help of a PR firm, your website will grab the reader’s attention to support new and current clients. Your website should be a prime resource for the individuals you serve.
Leverage Marketing Techniques
Email marketing is a great way to reach your target audience. Consider hiring a PR firm to develop an annual newsletter that showcases your company’s achievements. Hardcopy brochures are another marketing tool to get information about your company into the hands of potential customers. PR can help you identify which marketing strategies work best to reach your target audience.
Develop Key Messaging
All businesses, including those in the financial services industry, should establish key messages that explain their brand. The messages can be one or two sentences that capture the essence of your company and it should tell a story. Consider keeping a content calendar so that it is easy to control how you present your content.
Offer Thought Leadership Commentary
Financial services companies can benefit from positioning top executives as thought leaders. With a fantastic media relations strategy, your thought leader can be used as an expert source for a variety of business and financial trade publications. And local newspapers and broadcast stations can help you reach individuals who live in the area you serve.
Blogs are a great way to establish yourself as a thought leader. PR professionals can help you identify blog topics that relate to your industry. Posting content frequently on your company’s website can also improve your website’s SEO.
Podcasts are also an active way to showcase your company’s thought leaders. With podcasts, current and potential customers can get to know you and your expertise. Use social media to promote your podcast and gain new listeners.
Feel free to contact The Hoyt Organization today to receive financial services PR support for your company.
Founder and President at The Hoyt Organization
With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
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