Social Media Series: How to Best Leverage Your Facebook Business Account
Reach a Wider Audience with Targeted Public Relations
Did you know that Facebook has 1.56 billion daily active users? If you’re looking to build your customer base and grow your business, it is essential to have a solid Facebook presence. This will allow you to reach existing and potential customers. Keep reading to find out how to best leverage your Facebook business account.
Exclusive Insight into Industry Strategies and Trends
Post Consistently and Generate Quality Content
It is recommended that businesses post consistently and generate quality content on all social media platforms they use to promote their brand. As mentioned in our previous blog post on how to leverage your Instagram business account, it is crucial to create a posting schedule so followers know when to expect new content. You should also craft posts that resonate with your target audience in order to keep them interested.
Foster Engagement
Facebook favors active engagement and private content over passive viewing and public content. This means that there will be more posts from personal connections in one’s news feed than posts from businesses. To work around the Facebook algorithm, businesses should foster engagement by asking and responding to questions. This will promote two-way communication with their target audience and make customers feel heard.
Analyze Your Results
It is just as important to analyze the results of your social media efforts as it is to post relevant content and create engagement. By using Facebook Insights, you can gain valuable insights and improve your Facebook strategy. Not only can you view detailed analytics for your Facebook business page, but you can also learn more about your audience.
To access Facebook Page Insights, click “Insights” in the top menu of your Facebook page. This will take you to your “Overview,” where you will see metrics for various things like “Actions on Page,” “Page Views,” “Page Likes,” “Post Reach,” “Post Engagement” and “Page Followers.” You can pull these statistics on a monthly basis to track growth.
In addition to these metrics, Facebook Page Insights offers information regarding the reach and engagement for your five most recent posts. In order to reach the most people and generate the most likes, comments, and shares, you should determine which post was the most successful in terms of reach and engagement and create similar posts. This will ensure that you are creating posts that your audience wants to see.
You should also keep an eye on your competitors. Facebook Page Insights allows you to choose which pages you would like to keep tabs on in the “Pages to Watch” section.
There are many other tools Facebook offers to measure the success of your efforts. For example, Facebook Audience Insights can help you understand who is viewing and engaging with your brand. We recommend that you take time to explore everything Facebook Insights has to offer so you can create valuable content.
We hope these tips help you leverage your Facebook business account. If you have any questions or are looking for more ways to use social media to grow your business, feel free to send us a message.
Founder and President at The Hoyt Organization
With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
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