What Is Consumer Public Relations?
Reach a Wider Audience with Targeted Public Relations
Are you looking to increase awareness about your consumer lifestyle business and build a larger audience? You may want to consider developing a consumer public relations program. This can help you build your reputation and grow your business.
Consumer public relations is how businesses communicate with the public, or more specifically, their target audience. Businesses use consumer public relations to build positive impressions about their brand, services, products or goods.
Keep reading to find out the difference between consumer public relations and marketing and how to create an effective strategy.
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What Is The Difference Between Public Relations And Marketing?
Public relations may sound a lot like marketing, but it is important to note the difference between the two. Consumer public relations is dedicated to building a business’ reputation and increasing brand awareness. Marketing, on the other hand, is focused on increasing a business’ revenue.
It is recommended that businesses use both consumer public relations and marketing tactics to achieve success in this day and age. This will help businesses stay consistent across the board and reach their target audience. It is crucial that businesses share similar messages across platforms, as this will make people more willing to purchase their products or services.
How Do You Create A Consumer Public Relations Strategy?
The first step to is to identify your goals. Not only will this help guide your efforts, but it will also allow you to measure the success of your efforts. Are you focused on building and maintaining a positive reputation? Would you like to improve customer loyalty? These are questions you should ask yourself before creating a list of goals.
Once the program has been launched, you can refer back to this list to make sure you are on the right track.
After creating a list of goals, you should define your target audience. Who are you currently targeting and who would you like to join your customer base? What qualities do they possess? Once you decide who you would like to target, you will be able to craft messages that are tailored to your target audience.
Before generating the content, you should take a look at your competition. Browse their social media channels to see what they are putting out there and whether or not their content is driving engagement. That way, you will have a better understanding of what works and what doesn’t.
Once you have identified your goals, target audience and competitors, you can start writing a list of key messages. Your key messages should be concise, simple, compelling and memorable. Then you can start thinking about which tactics you would like to employ.
What’s Next?
Here at THO, we work with a full tool chest of tactics, from digital to social media to event planning and management, to highlight your company and engage your customers now and in the long term. Feel free to contact us. We can determine which tactics would work best for you. To learn more about consumer public relations, click here.
Founder and President at The Hoyt Organization
With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
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