Actionable KPIs That Can Help Grow Your Business
Reach a Wider Audience with Targeted Public Relations
Tracking and establishing the right business goals and key performance indicators (KPIs) is an essential first step to measure business growth.
According to Zippia, there are an estimated 12 to 24 million e-commerce sites worldwide. Knowing and tracking crucial metrics will help guide your decisions to help your business stand out. KPIs enable you to make measurable progress toward success for your company.
We’ve got you covered if you want to get ahead of the competition. With our list of powerful KPIs, you’ll ensure all those marketing efforts translate into profit growth.
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6 Proven KPIs To Help You Grow Your Business
For any business, setting and tracking progress toward its goals is essential for growth and success. Understanding and utilizing these KPIs can help you take your business to the next level.
Web Traffic
Measuring web traffic is an essential indicator of your company’s success. This KPI measures the number of visitors to your website. It’s typically measured according to page views and visits and can you understand how well your online presence is performing.
This KPI will provide valuable insights into how well your audiences engage with your content and your PR campaigns. You can also determine which content resonates best with your target audience. As such, you can make real-time adjustments to PR and marketing strategies to help increase engagement and website visits.
Ultimately, by measuring web traffic, your team can understand your target audience better and see what content they resonate with.
Impressions
Impressions are the number of times content, such as an ad or video, is seen by viewers. This metric allows you to determine the reach of your campaigns.
With the help of the KPI impressions metric, your PR team can make informed decisions about when to post content. It’ll also give you a good sign of which topics gain the most attention.
Measuring impressions helps businesses understand how successful their campaigns are. It also shows how much people have been exposed to them by clicking on ads or viewing videos. With these insights, your company can refine strategies to ensure you meet your desired goals.
Social Engagement
As a business, it’s crucial to engage with and involve your clients regularly. Social engagement is a KPI used for measuring how well your business communicates with people online. It refers to the number of likes, comments, and shares on your social media posts.
By keeping track of this metric, your team can identify what content fits best with your target audience. You can also see where you can improve or adjust your content strategy.
With the help of this KPI, you’ll have the potential to scale up your online presence. You’ll also attract new customers and maximize their reach in the digital landscape.
Media Placements
Media placement is an important KPI that businesses can use to measure the success of their marketing campaigns. It involves tracking the number of times your brand’s messages appear in different media outlets. These outlets include television, radio, print, and social media.
Your team can use the data gathered to check how well messages are resonating with customers. They can also tell which outlets are providing the highest reach and engagement. Lastly, you can see which placements have been most successful in driving sales and return on investment.
Using this data, you can ensure your business stays ahead of the competition and maximize your return on investment.
Share of Voice
Using Share of Voice (SOV) as a metric provides essential insights to benefit your business. Share of Voice helps measure online chatter about your business compared to your competitors. It’ll help you to identify where your business stands within the industry.
Utilizing this metric lets your team assess whether they’re achieving more than your competitors. You can also identify the strengths and weaknesses of your online presence and how your customers feel about your brand.
Key Message Penetration
Key message penetration helps measure how well your company’s message is communicated and if it is affecting your target audience.
Tracking key message penetration over time is necessary to follow what PR strategies work. It’ll also give you a great sign of which areas need improvement. Paying attention to this KPI can help your team make better digital marketing campaign decisions.
Final Thoughts
You can gain powerful insights by taking the time to track and analyze KPIs. You can use these findings to create more effective digital marketing campaigns. As a result, you will be able to build stronger relationships with your target audience and customers.
These KPIs will help you refine your business’s PR and marketing strategies to ensure your brand is reaching the right people in the right way. Over time, this enables you to grow and scale your business for continued success.
Founder and President at The Hoyt Organization
With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
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