Author: Leeza Hoyt

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.

Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

Advancements in healthcare technology are transforming the industry at a rapid pace. Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. Recent adoption of telemedicine and virtual care require innovative ways to protect client medical information. One possiblity is the use of blockchains to be in… Continue reading Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

Harnessing PR to Navigate the Complexities of the Healthcare Industry

The challenges of an aging population and the potential threat of pandemics increases the demand for a trusted and high quality healthcare industry. Global health crises have emphasized the need for a robust healthcare system that can quickly respond to widespread threats. Improving healthcare services is not just about addressing immediate medical concerns; it’s about… Continue reading Harnessing PR to Navigate the Complexities of the Healthcare Industry

Crafting Compelling Stories For Financial Tech Brands

With so many financial tech (fintech) brands vying for attention in a fiercely competitive market, it’s not enough for a fintech company to merely innovate. They must communicate their value effectively to succeed in a disruptive environment and win new business while protecting existing customers. To achieve this, successful brands leverage the power of fintech… Continue reading Crafting Compelling Stories For Financial Tech Brands

How Sustainable Practices Are Transforming the Hotel Industry

The hotel industry is experiencing a significant transformation driven by the growing importance of sustainability. As environmental consciousness becomes a priority for both businesses and consumers, hotels are re-evaluating their conservation practices to align with these new expectations. Many customers and tourists are now actively seeking hotels that have a clear priority of sustainability in… Continue reading How Sustainable Practices Are Transforming the Hotel Industry

How PR Can Combat Misinformation and Disinformation

Technology is evolving at an increasingly rapid pace. AI is deploying across every aspect of the digital landscape, impacting what information we consume, the way in which it is delivered, and how we interact with the proliferation of sources. There are many useful ways that we can leverage AI in our daily lives and apply… Continue reading How PR Can Combat Misinformation and Disinformation

Why Public Relations Is Essential For The Travel and Hospitality Industry

Travel destinations and hospitality services are in extremely tough market competition. To stay top of mind with consumers, an effective and well executed PR strategy is no longer optional, but essential. Seasoned public relations professionals are indespensable partners between travel and hospitality businesses and their target audience. They craft the message and tone to consumers… Continue reading Why Public Relations Is Essential For The Travel and Hospitality Industry

Media Management Tips For C-Suite Executives

Organizations used to rely on a designated spokesman when interacting with the media. But with social media and round-the-clock news cycles, an increasing number of executives are leading the charge in public relations. Senior executives must therefore be proficient in managing media relations. C-suite executives are the public face of their organizations as leaders. Through… Continue reading Media Management Tips For C-Suite Executives

Mastering Media Relations: Tips To Increase Media Coverage

In today’s competitive marketplace, capturing media coverage is more crucial than ever for driving business success. We understand the unique challenges faced by major real estate developers, architecture and design firms, higher education institutions, hospitality, travel, consumer lifestyle organizations and more. Our expertise in public relations ensures that your brand not only garners the attention… Continue reading Mastering Media Relations: Tips To Increase Media Coverage

PR Crisis Management Strategies for College Administrators

There is a long history of college protests centered around emerging social and political issues in the United States. During the recent highly charged protests over the Israel-Hamas war, we witnessed civil unrest, clashes between police and protesters and counter protesters, that resulted in a total shutdown of some campuses and classrooms. These campus protests… Continue reading PR Crisis Management Strategies for College Administrators

The Essential Email Marketing Guide for Higher Education

In fall 2023, the university enrollment rate increased for the first time since the pandemic hit. While this is good news for universities, institutions now must consider how to attract students, given the ever-changing student base. How can your intuition stay ahead of the pack and reach potential students? The answer is targeted email marketing… Continue reading The Essential Email Marketing Guide for Higher Education

The Importance Of Authorship In Travel Brand Content

Google’s Helpful Content Update has changed how we approach SEO and impacted many travel sites positively and negatively. This update emphasizes creating people-first content that satisfies users’ curiosity. This means that paraphrased, unoriginal travel content written for search engine bots, not real people, is now obsolete. The E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness) are… Continue reading The Importance Of Authorship In Travel Brand Content

Effective Communication Strategies For Mental Health Advocacy

Mental health advocacy campaigns are crucial in educating the public, reducing stigma, and promoting access to professional help. These campaigns are especially useful today as mental health disorders are on the rise worldwide. However, despite this uptick in mental health disorders, mental health services are still stigmatized, leading to people shying away from seeking help.… Continue reading Effective Communication Strategies For Mental Health Advocacy

The Essential Role Of Public Relations For Doctors

It is common knowledge that PR is a huge factor in corporations and enterprises. It also plays a significant role in charitable organizations and nonprofits. But it is just as crucial for doctors and other medical professionals. Public relations experts can advise you on how best to market your services, deal with the public, and… Continue reading The Essential Role Of Public Relations For Doctors

Recent Google Core Update: What Is Helpful Content?

Google has unveiled a major update to its search algorithms and policies. This update is aimed squarely at addressing the issue of spammy and low-quality content that sometimes appears in its search engine results. Known as the March 2024 Core Update, this update is more comprehensive than the typical updates Google periodically rolls out. It… Continue reading Recent Google Core Update: What Is Helpful Content?

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