With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
The recent tragic condominium collapse near Miami showed once again how important being prepared for crisis management response can be. Tragedies happen. However, how we respond to them can be the difference between failed public relations and professionally crafted crisis management communication with government agencies, media and the public. 7 Things We Can Learn About… Continue reading What We Can Learn From The Condo Collapse in Miami
If the Coronavirus pandemic has taught us anything it’s that we need to adapt to survive. The world of e-commerce did just that by creating a contactless, convenient shopping experience. The result: Generation Novel or Gen-N. The evolution of an entirely new consumer from the introduction of conveniences like curbside pickup and click-and-collect. But, the… Continue reading How to Market to Gen-N
One of the key factors for real estate developers to attract more customers is increased brand awareness. By investing in an experienced real estate public relations firm, you will be improve your credibility in the competitive landscape and position your business as an expert in the real estate development industry. Below, we will look at… Continue reading How To Amplify Your Real Estate Development Brand with PR
By Andy See – Perspective Strategies | June 28, 2021 At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. However, many make the mistake that PR can help them solve a… Continue reading The Best PR Can’t Replace Real Leadership
Data analytics tools have become an increasingly important instrument in a brand’s arsenal. With such a wealth of data online, it would be a waste to not leverage it fully. Effective analysis can give brands the edge they need to reach their target audience. So, let’s talk about some techniques companies can use to increase… Continue reading Using Data and Analytics To Increase Brand Awareness
When a crisis happens, companies in the greater Los Angeles area often look to a California public relations agency to manage the situation promptly and professionally. Managing difficult situations after a crisis arises demands providing expert communication with media, government entities, customers, and company employees when a sticky situation arises. To handle any crisis properly,… Continue reading 5 Critical Crisis Management Skills
When it comes to improving your brand, we cannot emphasize the importance of building solid business relationships and delivering great pitches enough. This rings true for businesses in all sectors and niches. In order to be successful in your sector, you have to be willing to establish and maintain healthy connections. This is where good… Continue reading How To Improve Your Brand With Networking and Pitches
COVID-19 has wreaked havoc in all industries but has made life especially difficult for those in the healthcare sector. This is especially true when it comes to conveying accurate medical information to the public. The rules surrounding the pandemic constantly change! In this article, we explore the various PR strategies that your healthcare firm should… Continue reading Healthcare PR Strategies As Covid Rules Change
Design and architecture go hand in hand. Each architectural era features a slew of new building designs with interesting design interiors. Many construction projects garner media attention, which is great news from a public relations perspective. However, very few design and architecture firms leverage the business value that more recognition and media attention can bring… Continue reading Design and Architecture Public Relations
Technology is evolving all the time and affecting all of the industries that rely on it. The world of PR is no exception. Anticipating how technology will evolve in the years to come and how to leverage various technologies in your PR strategy is crucial if you want your brand to stay relevant. Below are… Continue reading 5 Technologies That Will Change How You Do Public Relations
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year,… Continue reading The Hoyt Organization Announced as a 2021 Local Excellence Award Winner by UpCity!
Have you been wondering about the effectiveness of your company’s marketing strategies? In our ever-changing technical landscape, marketing techniques continue to become integrated. Digital media has become an essential tactic. Many businesses have found success combining public relations and digital marketing strategies. In this article, we will show you how to combine the best of… Continue reading Combining Digital Marketing and Public Relations For Success
The Hoyt Organization is the Los Angeles partner agency of the Public Relations Global Network (PRGN). THO has the capabilities of an international PR agency, while maintaining the hands-on, specialized services that have made us a top Los Angeles area public relations firm. We successfully service local, national and international companies. (PRGN) announced the slate… Continue reading Public Relations Global Network Elects Alexandra Dinita as President
During the last year, non-profit organizations as well as many other philanthropic sectors, have faced tremendous financial burdens. The pandemic has led to an increased demand for their services, which has depleted their resources. Numerous lockdowns and social distancing restrictions have also limited their ability to raise funds. Thankfully, all is not lost! Many social… Continue reading How Social Media Can Increase Donor Prospects For Non-Profits
By Natalie Ghidotti – Ghidotti | April 12, 2021 Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because every crisis communications scenario serves as a stress test for that organization. Whether that crisis plays out in the headlines or gets managed internally, everyone… Continue reading The New Chapters You Should Add to Your Crisis Communications Handbook After Covid-19
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