With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
In order for your brand to get the recognition it deserves, you’ll have to get creative. Media outlets, journalists, and news agencies won’t just give anyone the time of day. They are looking for the next big story that will really be worth their time. Below, we will be looking at five tips that will… Continue reading 5 Tips To Grab Major Public Relations Media Attention
Need a more strategic approach to growing your healthcare brand? By investing in an experienced and reputable PR firm, you can really zero in on your customers’ wants and needs. By communicating in a clear, relatable way, your brand can build patient trust and increase customer satisfaction. In this article, we are focusing on different… Continue reading Building Your Healthcare Brand With Public Relations Strategies
Attract People Outside Your Geographical Area Selling homes to existing clients is one thing, but getting new clients on a regular basis is another venture entirely. Real estate brokers don’t always have time to do some of the public relations heavy lifting necessary to stay competitive. By hiring an expert PR firm that can guarantee… Continue reading How The Hoyt Organization Can Assist Residential Brokerage Firms
The recent tragic condominium collapse near Miami showed once again how important being prepared for crisis management response can be. Tragedies happen. However, how we respond to them can be the difference between failed public relations and professionally crafted crisis management communication with government agencies, media and the public. 7 Things We Can Learn About… Continue reading What We Can Learn From The Condo Collapse in Miami
If the Coronavirus pandemic has taught us anything it’s that we need to adapt to survive. The world of e-commerce did just that by creating a contactless, convenient shopping experience. The result: Generation Novel or Gen-N. The evolution of an entirely new consumer from the introduction of conveniences like curbside pickup and click-and-collect. But, the… Continue reading How to Market to Gen-N
One of the key factors for real estate developers to attract more customers is increased brand awareness. By investing in an experienced real estate public relations firm, you will be improve your credibility in the competitive landscape and position your business as an expert in the real estate development industry. Below, we will look at… Continue reading How To Amplify Your Real Estate Development Brand with PR
By Andy See – Perspective Strategies | June 28, 2021 At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. However, many make the mistake that PR can help them solve a… Continue reading The Best PR Can’t Replace Real Leadership
Data analytics tools have become an increasingly important instrument in a brand’s arsenal. With such a wealth of data online, it would be a waste to not leverage it fully. Effective analysis can give brands the edge they need to reach their target audience. So, let’s talk about some techniques companies can use to increase… Continue reading Using Data and Analytics To Increase Brand Awareness
When a crisis happens, companies in the greater Los Angeles area often look to a California public relations agency to manage the situation promptly and professionally. Managing difficult situations after a crisis arises demands providing expert communication with media, government entities, customers, and company employees when a sticky situation arises. To handle any crisis properly,… Continue reading 5 Critical Crisis Management Skills
When it comes to improving your brand, we cannot emphasize the importance of building solid business relationships and delivering great pitches enough. This rings true for businesses in all sectors and niches. In order to be successful in your sector, you have to be willing to establish and maintain healthy connections. This is where good… Continue reading How To Improve Your Brand With Networking and Pitches
COVID-19 has wreaked havoc in all industries but has made life especially difficult for those in the healthcare sector. This is especially true when it comes to conveying accurate medical information to the public. The rules surrounding the pandemic constantly change! In this article, we explore the various PR strategies that your healthcare firm should… Continue reading Healthcare PR Strategies As Covid Rules Change
Design and architecture go hand in hand. Each architectural era features a slew of new building designs with interesting design interiors. Many construction projects garner media attention, which is great news from a public relations perspective. However, very few design and architecture firms leverage the business value that more recognition and media attention can bring… Continue reading Design and Architecture Public Relations
Technology is evolving all the time and affecting all of the industries that rely on it. The world of PR is no exception. Anticipating how technology will evolve in the years to come and how to leverage various technologies in your PR strategy is crucial if you want your brand to stay relevant. Below are… Continue reading 5 Technologies That Will Change How You Do Public Relations
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year,… Continue reading The Hoyt Organization Announced as a 2021 Local Excellence Award Winner by UpCity!
Have you been wondering about the effectiveness of your company’s marketing strategies? In our ever-changing technical landscape, marketing techniques continue to become integrated. Digital media has become an essential tactic. Many businesses have found success combining public relations and digital marketing strategies. In this article, we will show you how to combine the best of… Continue reading Combining Digital Marketing and Public Relations For Success
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