Author: hoytorg

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.

The Hoyt Organization Announced as a 2021 Local Excellence Award Winner by UpCity!

Each year, UpCity creates a list of excellence award winners, analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won! We are ecstatic to announce that The Hoyt Organization team has… Continue reading The Hoyt Organization Announced as a 2021 Local Excellence Award Winner by UpCity!

Combining Digital Marketing and Public Relations For Success

Why Merge Public Relations and Digital Marketing? In this day and age, your brand’s story is a critical asset. It should be conveyed on every possible marketing platform. With the help of public relations, the media’s representation of that story can play a big role in influencing public opinion of your organization. When it comes… Continue reading Combining Digital Marketing and Public Relations For Success

Public Relations Global Network Elects Alexandra Dinita as President

Following a vote from PRGN member agencies, Alexandra Dinița, general manager of Free Communication in Bucharest, Romania, stepped up to lead the worldwide network of 50 independently owned firms as its president for the next twelve months. As the 30th president of PRGN, Alexandra Dinița follows the footsteps of former president Robert Bauer, managing partner of accelent communications of Vienna, Austria,… Continue reading Public Relations Global Network Elects Alexandra Dinita as President

How Social Media Can Increase Donor Prospects - Non-Profits - The Hoyt Organization

How Social Media Can Increase Donor Prospects For Non-Profits

Why Use Social Media? Audits and surveys of small and mid-sized companies reveal donor retention to be a serious issue. However, this is not the primary problem. The real issue is that far too many groups are not focusing the fundraising efforts on wide-scale donor acquisition efforts. In turn, this leads to stagnant yearly returns… Continue reading How Social Media Can Increase Donor Prospects For Non-Profits

The New Chapters You Should Add to Your Crisis Communications Handbook After Covid-19

Whether that crisis plays out in the headlines or gets managed internally, everyone immediately recognizes what worked… and what didn’t. While few organizations could have fully prepared for this past year of Covid-19 and the pandemic response, as companies look forward, they should first look back and take some of those hard lessons learned to… Continue reading The New Chapters You Should Add to Your Crisis Communications Handbook After Covid-19

Social Media Strategies - Public Relations Agency - The Hoyt Organization

Social Media Series: How to Best Leverage Your Facebook Business Account

Post Consistently and Generate Quality Content It is recommended that businesses post consistently and generate quality content on all social media platforms they use to promote their brand. As mentioned in our previous blog post on how to leverage your Instagram business account, it is crucial to create a posting schedule so followers know when… Continue reading Social Media Series: How to Best Leverage Your Facebook Business Account

How Public Relations Can Help Healthcare Providers - Healthcare Public Relations - The Hoyt Organization

How Healthcare Providers Benefit from Strategic PR in 2025

What is Healthcare Public Relations? To know how a great public relations strategy can benefit healthcare providers, you need to know exactly what PR is all about. PR refers to a strategic communications strategy that cultivates a positive relationship between your company and the public. Public Relationship agencies assist individuals, organizations, or companies by helping… Continue reading How Healthcare Providers Benefit from Strategic PR in 2025

SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role

What is a SPAC? A Special Purpose Acquisitions Company (SPAC) is a shell company specifically set up by investors to raise money through an IPO and eventually acquire another company. For example, SPAC Hedosophia Holdings bought a large stake (49%) in Virgin Galactic before taking the company public in 2019. SPAC companies have no existing… Continue reading SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role

5 Ways To Improve Your Non-Profit Website Performance - The Hoyt Organization

5 Ways To Improve Your Non-Profit Website Performance

How You Can Boost Your Organizations Website Performance Here are five ways in which you can improve your non-profit website performance. Use Social Media Platforms To grow your organization’s audience and to let people know what you are up to on a monthly basis, it’s important to stay active on popular social media platforms. Twitter,… Continue reading 5 Ways To Improve Your Non-Profit Website Performance

How to Find Micro-Influencers That Match Your Brand - Social Media - Digital Marketing - The Hoyt Organization

How to Find Micro-Influencers That Match Your Brand

With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social media personality with a small (1k – 50k) but highly engaged following. Every follower is part of a community and has chosen to be there. Followers are either highly interested in the topic the micro-influencer covers or… Continue reading How to Find Micro-Influencers That Match Your Brand

Why You Need A Boutique Public Relations Agency - The Hoyt Organization

Why You Need A Boutique Public Relations Agency

What Is A Boutique PR Agency? Boutique PR agencies are usually smaller and more flexible compared to larger agencies. The advantage is greater personal attention and ability to make adjustments on the fly when necessary. Like their larger competitors, boutique PR agencies craft strategic messaging for public consumption. There are endless executable tactics including targeting… Continue reading Why You Need A Boutique Public Relations Agency

Five Ways Communicators Should Prepare to Reopen After Covid-19

For many employees following a long layoff, a return to normalcy will be anything but that so it’s important for organizations to be ready for potential challenges ahead when it comes to proper communications. If your business is one of many who might find cobwebs above your desk upon return to the office, you’ll definitely… Continue reading Five Ways Communicators Should Prepare to Reopen After Covid-19

Social Media Marketing is a Game Changer – and here’s why

Social media becoming a daily staple for social connection, personal networking and building brands has brought forth the opportunity for marketing. Now, we are able to target ads in a way that was never before possible. Social media marketing has changed how we market and target. Every time some creates a social media account they… Continue reading Social Media Marketing is a Game Changer – and here’s why

How to Successfully Host a Hybrid Event - Public Relations - Thought Leadership - The Hoyt Organization

How to Successfully Host a Hybrid Event

Although virtual events are now commonplace and can be highly effective in reaching your target audience, nothing beats the face-to-face connection of in-person events. Organizers of virtual events and attendees alike are digitally drained. We’re hearing from both sets of constituents that they can’t wait to get back to in-person events. It’s not a question of if they… Continue reading How to Successfully Host a Hybrid Event

HOW CAN WE HELP?

Strategic Communications
Social & Digital Media Strategies
Crisis Communications
Targeted PR
Creative Services

FAQs

Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.

What types of PR projects do you typically handle?

We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.

Do you focus on long-term partnerships or one-off projects?

While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.

What is the typical budget range for a PR campaign with The Hoyt Organization?

To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.

What if my current budget is more limited?

We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.

How do I know if your services are right for my business?

We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.

What happens after I submit the contact form?

Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.

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A strategic public relations & integrated communications agency, THO as been offering strategic insight to clients across the nation for more than 25 years.

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