With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
Running a successful architectural firm requires more than simply constructing a great business plan and hiring highly skilled individuals. It all comes down to attracting the right clients. By investing in a solid marketing strategy that allows you to establish a strong presence in the architectural industry, you will be able to rub shoulders with… Continue reading Public Relations Strategies For Your Architectural Firm
Did you know that Facebook has 1.56 billion daily active users? If you’re looking to build your customer base and grow your business, it is essential to have a solid Facebook presence. This will allow you to reach existing and potential customers. Keep reading to find out how to best leverage your Facebook business account.… Continue reading Social Media Series: How to Best Leverage Your Facebook Business Account
Expert public relations is a much-needed service in the healthcare industry. Not only does it lift the burden of marketing and press off your healthcare providers’ shoulders so they can do what they do best. Doctors, surgeons, practitioners, psychologists, dentists, and various other healthcare providers can all benefit from top-notch medical PR services. Join us… Continue reading How Public Relations Can Help Healthcare Providers
By Brianne Miller – Landis Communications Inc. (LCI) You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like everything else, things are different today.… Continue reading SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role
Managing a non-profit is very challenging. To succeed it requires dedicated staff, fund raising skill and a high level of focus on organizational detail. Having an optimized website helps alleviate some of the load. By improving your website performance, you will attract more visitors through organic search and referrals from offsite social assets. This will… Continue reading 5 Ways To Improve Your Non-Profit Website Performance
By Lauren Reed – Reed Public Relations Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between. With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram… Continue reading How to Find Micro-Influencers That Match Your Brand
When building a credible brand, you will find that just having an impressive content and social media strategy won’t isn’t enough. In order to stand out, you will need experienced boutique public relations agency. What makes us different compared to larger advertising agencies? We explore it all in this post. What Is A Boutique PR… Continue reading Why You Need A Boutique Public Relations Agency
By Natalie Ghidotti – Ghidotti It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However, with vaccine rollouts across the United States on… Continue reading Five Ways Communicators Should Prepare to Reopen After Covid-19
Social media marketing began simply as businesses posting content they hoped would be seen or shared by others and that somehow viewers would convert to buyers. The advancement and sophistication of tools and technology has been a game changer in a number of ways, for businesses both large-scale and small. Marketing and advertising are nothing… Continue reading Social Media Marketing is a Game Changer – and here’s why
By Keri McIntosh – The Castle Group Once upon a time, we only talked about “hybrid” in science class. Today, the word is ubiquitous. In any language, we’re referring that in-between world blending in-person and remote – in the classroom, office and, yes, events. Ready or not, hybrid events are in your future; depending on where… Continue reading How to Successfully Host a Hybrid Event
There are millions of websites and brands out there trying to reach the same customers and clients that you are. So, what sets your website apart from the others? If we have learned anything from 2020, it is that online marketing is more important than ever before. As people were locked in their homes, online… Continue reading 5 Reasons Why You Need A Blog For Your Company
Are you looking to increase awareness about your consumer lifestyle business and build a larger audience? You may want to consider developing a consumer public relations program. This can help you build your reputation and grow your business. Consumer public relations is how businesses communicate with the public, or more specifically, their target audience. Businesses… Continue reading What Is Consumer Public Relations?
In the current environment, architectural and design firms continue to invest in communications programs, but many are seeking to maximize and streamline that investment for speed and effectiveness. The big questions: How can more be done with less? How can investment pay off faster? A strong public relations program that combines media, social media and… Continue reading 2021: Developing Winning PR Strategies for Architecture and Design Firms
Any successful healthcare public relations campaign aims to get a company’s name in front of its relevant public. This can prove challenging if the content isn’t necessarily newsworthy on its own. Here are five healthcare public relations best practices that will help build the foundation to achieve strategic communications results in the health tech industry. … Continue reading 5 Healthcare Public Relations Best Practices
By Michelle Lyng – Novitas Communications There are five crises to watch for in 2021. It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises… Continue reading The Five Crises to Watch for in 2021
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