Author: Leeza Hoyt

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.

Social Media Series: How to Leverage Your Instagram Business Account

With social networks continuing to change the way people act and make decisions, business leaders need to determine how best to connect with their customers and shape their perceptions. Hootsuite claims, “If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.”… Continue reading Social Media Series: How to Leverage Your Instagram Business Account

Five Tips for Healthcare Public Relations Success - The Hoyt Organization (1)

Five Tips for Healthcare Public Relations Success

Competition for space in the healthcare sector – like many other markets – can be fierce. For those looking to expand their public relations efforts in this market, the key to building successful campaigns means keeping up with the best PR practices as well as tailoring strategies and tactics to fit each clients’ unique needs.… Continue reading Five Tips for Healthcare Public Relations Success

How to Create a Winning Real Estate Public Relations Strategy

Designing a public relations real estate campaign takes careful evaluation, strategic messaging and clear-cut path that will lead to success. When this is paired with management support, strong spokespersons and carefully crafted information, it will be a successful campaign. The secret? – having a winning real estate public relations strategy will enable you to reach… Continue reading How to Create a Winning Real Estate Public Relations Strategy

Public Relations Global Network Holds First Open Global Online Conference: The New World Ahead

By Public Relations Global Network (PRGN) The Hoyt Organization is proud to be the Los Angeles area partner of Public Relations Global Network (PRGN), a network of 50 hand-selected public relations firms. Recently, PRGN hosted a lively panel discussion featuring agency leaders from around the world, discussing “The New World Ahead.” To learn more about this event, please… Continue reading Public Relations Global Network Holds First Open Global Online Conference: The New World Ahead

Expanding One of the Nation’s Top Four Residential Brokerage Firms into the West

From “For Sale” signs across NYC’s Upper Eastside to celebrity agents on TV’s famed “Million Dollar Listing,” the Douglas Elliman (DE) name is linked to highly sought-after agents and extremely coveted listings. Synonymous with real estate dominance on the East Coast, the residential brokerage firm wanted to head west and do the same. The firm tapped… Continue reading Expanding One of the Nation’s Top Four Residential Brokerage Firms into the West

The Hoyt Organization Wins Three 2020 Hermes Creative Awards

The 14th annual Hermes Creative Awards were recently held to recognize the messengers and creators involved in the concept and design of marketing communications programs. With over 300 categories and more than 6,000 global entrants, these awards have been an industry standard for more than 20 years. The Hoyt Organization was thrilled to be among… Continue reading The Hoyt Organization Wins Three 2020 Hermes Creative Awards

Six Tips: How SEO Can Power Your New Business Strategy

By David Landis – Landis Communications Inc. (LCI) I’m often asked, “How do you generate new business leads?” There’s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO). Our marketing communications agency, Landis Communications Inc. in San Francisco, celebrates 30… Continue reading Six Tips: How SEO Can Power Your New Business Strategy

How Public Relations Strategy Enhances the Healthcare Industry

As COVID-19 continues to change the best practices of nearly every industry, healthcare professionals, in particular, are facing the fact that the world is looking to them for insight and expertise. Especially now, public relations can help healthcare organizations of all sizes solidify a reputation as that trusted source of guidance for patients and the… Continue reading How Public Relations Strategy Enhances the Healthcare Industry

5 Crisis Communication Tips for Public Relations Professionals

It is often said that crises happen during the lifetime of every organization. For this reason, it is crucial for public relations professionals to be prepared to manage a crisis at a moment’s notice. Keep reading for five crisis communication tips for public relations professionals. 1. Assess Your Risk In order to respond to a… Continue reading 5 Crisis Communication Tips for Public Relations Professionals

How the Pandemic is reshaping real estate communications: Don’t ‘zoom’ over your strategy

The other day a real estate broker told me he didn’t mind Zoom meetings at all. “You don’t have to stay for the whole meeting,” he explained. That comment should give us all pause. When the pandemic struck, the knee-jerk reaction was to move meetings, presentations, pitches and all the daily communications of business online.… Continue reading How the Pandemic is reshaping real estate communications: Don’t ‘zoom’ over your strategy

5 Tips For A PR Intern During COVID-19

Excited to begin my Summer internship, I looked forward to meeting and learning from PR savvy individuals, attending morning meetings in the office, getting settled at my desk and occasionally chatting with my colleagues by the water dispenser as seen on TV shows and movies. This perceived image came to a halt as COVID-19 continued… Continue reading 5 Tips For A PR Intern During COVID-19

What does a PR firm do in the digital age?

By Lynn Erasmus – HWB Communications Digital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are customisable, effective and measurable.… Continue reading What does a PR firm do in the digital age?

How COVID-19 Changed Communication in the Healthcare Industry

As the global pandemic continues to greatly affect major cities, many industries are rapidly trying to adapt. The healthcare industry is no exception, as it forced to make revisions to its daily protocols. With those unprecedented changes, public relations professionals are also expected to modify the way they communicate on social media. Virtual Care In… Continue reading How COVID-19 Changed Communication in the Healthcare Industry

Being Purpose Driven: The New Imperative to Reinventing Businesses Post COVID-19

The COVID-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands to reimagine themselves for the new marketplace in this COVID-19 era. In fact, businesses, big or small (including mom and… Continue reading Being Purpose Driven: The New Imperative to Reinventing Businesses Post COVID-19

5 Tips for Improving a Business’s LinkedIn Page

A business’s LinkedIn page should serve as a marketing tool rather than a conventional “About Us” page. The key objective of a company page is to engage and interact with the audience while building brand awareness. Another key goal should be to retain current followers while building a strong follower count. Here are a few… Continue reading 5 Tips for Improving a Business’s LinkedIn Page

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