With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
By Lynn Erasmus – HWB Communications In today’s world, savvy PR pros need to be more than just good writers, they need to be knowledgeable about what constitutes optimised digital platforms and they must know how to manage the interaction between these platforms to maximise the chances of achieving the best possible SEO ranking. Two of… Continue reading It Takes More Than an Optimised Press Release to Hit the SEO Mark
By Alessandra Malvermi – Sound Public Relations The most recent research studies on leadership share the image of a future increasingly characterized by skills that have socially and historically belonged to the females. The old “command-economy” mentality by Henry Ford is now outdated and overtaken by the modern working organization, inspired by values such as active… Continue reading Female leadership and PR: What have they in common?
The coronavirus pandemic is affecting everyone differently, sometimes adversely, and individuals in the public relations industry are not exempt from this. One area in particular where many are suffering is self-care. Whether it is working longer hours or spending days without seeing loved ones, the change at home and work can affect your overall health.… Continue reading 5 Coronavirus Self-Care Tips For A Public Relations Professional
By Uwe Schmidt – Industrie-Contact AG PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales… Continue reading Real Estate Communications: Add Color to Concrete
Global communications group elects new officers during first virtual bi-annual meeting As the Los Angeles area partner agency, The Hoyt Organization is pleased to announce the slate of new Public Relations Global Network (PRGN) officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s… Continue reading Public Relations Global Network Elects Robert Bauer as President
By Toomas Kull – Cabinet Privé de Conseils, S.A. Managing reputation for a brand or a company at the turn of this decade has been challenging for a variety of reasons: First: Everything has become faster and global, from news to information exchange, movements, trends and issues. Many of the recent grassroots movements and major issues, such… Continue reading The Five Pillars of Online Reputation Management
During this pandemic, many professionals have stood out as thought leaders in the healthcare space to provide insight into the coronavirus. The entire world is looking for answers to the coronavirus and reporters are leaning toward doctors, researchers, and COVID-19 test suppliers for an explanation. Whether thought leaders focus on COVID-19 antibody tests or a… Continue reading How to Be a Thought Leader in the Healthcare Space
COVID-19 has been one of the longest news cycles we’ve experienced in recent times. An unprecedented event in our nation’s history, it is the driving force behind almost every communications and public relations campaign currently underway. Why? It’s changing everything. From where we work, to how we shop and of course, how we communicate. As… Continue reading What COVID-19 Taught Us About Communications
This post is courtesy of Bob Brady at Xenophon Strategies, Inc. one of our Public Relations Global Network partners. Possibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation. As the Covid-19 pandemic and lockdowns still continue to affect our day-to-day… Continue reading Expand Your Monitoring, and Brand, With Social Listening Tools
This post is courtesy of Stéphane Billiet at WE Agency, one of our Public Relations Global Network partners. Companies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy. While this avalanche… Continue reading What if we turned the Covid-attitude into sustainable corporate behavior?
The coronavirus pandemic has influenced everyone, but its impact is greater for some more than others. If you are wishing you could help those in need while still observing social distancing, then look no further. Here are some ideas on how to volunteer and make a difference during this crazy time. 1. Make Sack Lunches… Continue reading Great Ways to Volunteer During the Global Pandemic
Due to the COVID-19 pandemic, most people are working from home. This means that they are their own bartenders in charge of making their own cocktails at the end of the day. We pulled together some of our favorite recipes for refreshing cocktails and hope they give you some inspiration and make your day a… Continue reading Cocktails to Drink During COVID-19
Working from home during this pandemic has been an interesting adjustment for all of the people who usually report to an office everyday. At first, it’s about finding your groove and space at home to be productive, but eventually you realize that another aspect is hard to get used to: not seeing your coworkers. We… Continue reading Team Bonding While Working Remotely
When asked how he got into journalism, Roger Vincent replied “I had a great professor who pressed me – and I didn’t know plumbing. He said, ‘You’re not going to make a living with a typewriter unless you get serious.’ So, I did.” Today, more than 25+ years later, he covers commercial real estate for… Continue reading Media Monday: Los Angeles Times Real Estate Editor Roger Vincent
Working from home has its challenges, especially if you have young children. You may find it difficult to concentrate or complete a project in a timely manner. Keep reading to find out how you can work from home while still keeping an eye on the kids! 1. Communicate Before you begin working from home, make… Continue reading How to Work From Home While Watching Your Kids
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