Author: hoytorg

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.

It Takes More Than an Optimised Press Release to Hit the SEO Mark

Two of the critical factors underlying successful SEO are the same as that of a successful PR practitioner: credibility (building trust and relationships with stakeholders) and substance (delivering information that is credible and informative). Search engines prioritise what is useful and substantial because their business model depends on presenting a relevant product offering to millions… Continue reading It Takes More Than an Optimised Press Release to Hit the SEO Mark

Female leadership and PR: What have they in common?

By Alessandra Malvermi – Sound Public Relations As a woman, entrepreneur and co-founder of Sound Public Relations, I take great interest in leadership issues and I believe public relations can play a leading role in spreading awareness for values and themes of gender diversity, as well as in inspiring and giving voice to generative leadership models.… Continue reading Female leadership and PR: What have they in common?

5 Coronavirus Self-Care Tips For A Public Relations Professional

1. Stay active Even though your gym may be closed, it is crucial to continue exercising on a regular basis. Not only is exercise important for your physical health, but it is also important for your mental health. According to the Help Guide, exercise can help lower feelings of stress and depression. There are many… Continue reading 5 Coronavirus Self-Care Tips For A Public Relations Professional

Public Relations Global Network Elects Robert Bauer as President

Global communications group elects new officers during first virtual bi-annual meeting During the online video meeting – which replaced an in-person conference in Scottsdale, Arizona, USA – members elected Robert Bauer, managing partner of accelent communications of Vienna, Austria as PRGN’s 29th president. Bauer will lead the worldwide network of 51 independently owned firms for… Continue reading Public Relations Global Network Elects Robert Bauer as President

The Five Pillars of Online Reputation Management

Second: There are growing expectations of transparency from politicians and governments, customers and consumers, civil society and the public, all amplified by traditional and social media. Transparency can also be thrust upon organizations as a result of data breaches, whistle-blower complaints, and employee activism, all facilitated due to the digitalization of assets and communications. The rise… Continue reading The Five Pillars of Online Reputation Management

How to Be a Thought Leader in the Healthcare Space

During this pandemic, many professionals have stood out as thought leaders in the healthcare space to provide insight into the coronavirus. The entire world is looking for answers to the coronavirus and reporters are leaning toward doctors, researchers, and COVID-19 test suppliers for an explanation. Whether thought leaders focus on COVID-19 antibody tests or a… Continue reading How to Be a Thought Leader in the Healthcare Space

What COVID-19 Taught Us About Communications

1. The pandemic has shifted what people value. Sweats have replaced business suits. With the stay at home order, no one is commuting. While the new normal is sure to be a blend of where we are now, and where we were, there will be a balance of what people truly want to see. That… Continue reading What COVID-19 Taught Us About Communications

Expand Your Monitoring, and Brand, With Social Listening Tools

As a result, the coronavirus is even changing how we view and discuss brands as some of our favorite stores and restaurants are closed, and we rely more and more on the service of grocery store workers who have become essential in our ability to manage the pandemic. Just thinking about the possibility of monitoring… Continue reading Expand Your Monitoring, and Brand, With Social Listening Tools

What if we turned the Covid-attitude into sustainable corporate behavior?

Usually deemed as opportunistic, and even cynical, corporate communication has managed to avoid the pitfall of societal exploitation. In fact, the media and social networks are full of relevant initiatives. These actions are not only useful and generous, but they also legitimize the ever-so-challenged concepts of corporate purpose, social utility and CSR commitments. The total… Continue reading What if we turned the Covid-attitude into sustainable corporate behavior?

Great Ways to Volunteer During the Global Pandemic

1. Make Sack Lunches to Deliver to Your Local Homeless Shelter Next time you go grocery shopping (which is now about once a week), grab some extra supplies to make sack lunches for homeless people in need. One batch is 10 lunches that you can then drop off at a contactless location. Your local shelter will… Continue reading Great Ways to Volunteer During the Global Pandemic

Cocktails to Drink During COVID-19

Let us know if you enjoyed these cocktails or have any other cocktails you’d like to share!

Team Bonding While Working Remotely

Happy Hour Once a week, host a zoom call with your team to catch up and chat about anything besides spreadsheets and deadlines. It’s a great way to kick off the weekend and celebrate with the cohort that helped you achieve goals all week. Whether everyone joins the call with a cocktail or mocktail in… Continue reading Team Bonding While Working Remotely

Media Monday: Los Angeles Times Real Estate Editor Roger Vincent

Born and raised in Sacramento, shortly after graduating from college, he decided to head to Los Angeles where he landed a job at the Los Angeles Business Journal as the first real estate columnist they ever had. He then became the founding editor of the California Real Estate Journal, and in 1996 he joined The Los Angeles Times. The Hoyt… Continue reading Media Monday: Los Angeles Times Real Estate Editor Roger Vincent

How to Work From Home While Watching Your Kids

1. Communicate Before you begin working from home, make sure your employer knows that your children will be at home with you. It is more than likely that your work will get interrupted at some point, so it is best to make sure your boss is aware of the situation. Not only should you have… Continue reading How to Work From Home While Watching Your Kids

How to Network While Social Distancing

Here are three ways to network while social distancing. Strengthen Existing Connections Now more than ever, reach out to people in your immediate circle. Anything from following up on a request to simply saying hi will go a long way. Now is also a great time to reach out to those you have fallen out… Continue reading How to Network While Social Distancing

HOW CAN WE HELP?

Strategic Communications
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Crisis Communications
Targeted PR
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FAQs

Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.

What types of PR projects do you typically handle?

We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.

Do you focus on long-term partnerships or one-off projects?

While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.

What is the typical budget range for a PR campaign with The Hoyt Organization?

To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.

What if my current budget is more limited?

We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.

How do I know if your services are right for my business?

We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.

What happens after I submit the contact form?

Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.

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A strategic public relations & integrated communications agency, THO has been offering strategic insight to clients across the nation for more than 25 years.

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