Communication at the workplace: a global future challenge

Smart employers have realized that if they want to make this relationship stronger and make it one that offers sustainable benefits both for them and their employees, they have to invest in it and carry out well-planned and designed internal communication. Does it matter what I do? Such well-planned internal communication should reach all who… Continue reading Communication at the workplace: a global future challenge

What is Public Relations?

It could be getting a very visible influencer to wear your client’s clothing; or to secure the Mayor of your town to cut the ribbon for your organization’s new facility; or to capture the attention of venture capitalists in Silicon Valley who then will help fund your startup; or to insert your client into a… Continue reading What is Public Relations?

Three Common Social Media Mistakes – and How to Avoid Them

Having too many channelsFacebook, Instagram, LinkedIn, Twitter, YouTube. Most consider those to be the standard, “must have” social media channels.As we know, there are always new contenders – Snapchat, TikTok – some of which last, some of which disappear overnight. And others are important for focused audiences (Pinterest).But if you are not doing a good… Continue reading Three Common Social Media Mistakes – and How to Avoid Them

How PR can shape the mental health conversation

The fact is, millions of Americans struggle with mental health issues. The National Alliance of Mental Health reports that one in five adults in America experiences mental illness in their lifetime. Currently, it is estimated that nearly 10 million Americans are living with a serious mental disorder. The most common mental disorders are anxiety disorders,… Continue reading How PR can shape the mental health conversation

How to Ensure Social Media Success for Real Estate (Part 2)

As a general rule of thumb, people tend to check their social media at a few different points during the day: when they wake up/during breakfast, during a lunch break, right after work, and before bed. That gives you a general idea of what time to post. You can tailor it for your time zone… Continue reading How to Ensure Social Media Success for Real Estate (Part 2)

How to Ensure Social Media Success for Real Estate

Social media is a powerful tool for almost all industries and professionals. Since real estate is so visual, it’s the perfect subject for social media posts and campaigns. Whether you are a realtor looking to boost your listings and services or a commercial real estate broker leasing spaces in a shopping center, there is a… Continue reading How to Ensure Social Media Success for Real Estate

6 Ways to Boost Your Self-Esteem

1. Avoid negative self-talk We tend to spend so much time thinking about our flaws that we forget about our strengths. This way of thinking can have a negative impact on our self-esteem. So next time you start having negative thoughts, take a moment and recognize what you’re doing. Challenge these beliefs by finding evidence… Continue reading 6 Ways to Boost Your Self-Esteem

Tips for Staying Focused at Work

To stay focused, sunshine is your friend If you’re lucky enough to have a desk next to a window, or even your own office, it’s easy to start the morning with the shades closed or lights low. Instead, you should embrace the Vitamin D and let the sunshine wake you up for the day. While… Continue reading Tips for Staying Focused at Work

Mental Health Services: Do they need PR?

Public relations is playing an essential role in strengthening this positioning. By taking the stigma out of using mental health services – and showing how this improves lives, strengthen communities and contributes to each client’s success – public relations is exactly the type of communications tools that should be used.  Not only does it help… Continue reading Mental Health Services: Do they need PR?

Happy New Year!

From a PR perspective, the most telling float this year was the UPS float. Leading the way with “Stories Change Our World,” the moniker sets the stage for reinforcing the importance of shaping the story. While it was designed to support the Toys for Tots Literary Program – which captured the Sweepstakes Award – it… Continue reading Happy New Year!

Tips for Maintaining a Consistent Brand Online

Stand out. It is no surprise that there is competition when it comes to building a brand online. Countless companies are fighting for the spotlight and consumer interest online. The implementation of ads on Facebook and LinkedIn make this an even more difficult task, competing with ad budgets and campaigns. Developing and sticking to a… Continue reading Tips for Maintaining a Consistent Brand Online

Emotional Intelligence in the Workplace

Emotionally intelligent people know their limits. A part of being emotionally intelligent, by definition, is to be aware of and control your emotions. Everyone has been in a work environment where there was a lack of self-awareness and perhaps, in some cases, a lack of control. Working with a team where even one member is… Continue reading Emotional Intelligence in the Workplace

Blogging: Five Pieces of Advice for Success

Blogging is a great way to attract an audience to your website. Blogging is a great way to promote your business or yourself. To become a successful blogger, it’s important to ask yourself these five questions. Are you passionate about blogging on this topic? Write with passion. Writing a successful blog will come much more… Continue reading Blogging: Five Pieces of Advice for Success

Five Ways to Stay Organized at Work

1. Make Sure Your Desk is Clean Many studies have shown that you will have trouble focusing if your desk is cluttered. According to a report by OfficeMax, 77 percent of adults say clutter negatively impacts their productivity. For this reason, you should get rid of unnecessary clutter and only keep the items you need.… Continue reading Five Ways to Stay Organized at Work

The Hoyt Organization Wins Three 2019 Prism Awards

“Receiving awards from an organization such as PRSA validates the quality of our work,” says Leeza Hoyt, president of THO. “This type of recognition lets our clients know that our industry peers see our work as award worthy, and tells our employees that yes, we excel at developing programs that work. We are honored by… Continue reading The Hoyt Organization Wins Three 2019 Prism Awards