Pet-friendly office: Straying from Office Norms can Increase Creativity

Stress Reducing Spending time with your pets can help relieve stress by releasing Oxytocin. The release of Oxytocin can help you feel more connected with your coworkers as well. Plus, animals can act as a great buffer from stress, allowing you to handle stress much calmer with the help of our furry friends. A pet-friendly… Continue reading Pet-friendly office: Straying from Office Norms can Increase Creativity

Five key learnings from social media crisis

Prepare. There’s no anti-virus software that I know of that will quickly and quietly fix a crisis. Especially one that is playing out online for all the world to see. Having a plan in place – and testing that plan – before a crisis occurs is the No. 1 step you can take right now… Continue reading Five key learnings from social media crisis

The Dress Codes: Why Athleisure Fridays are Better Than Casual Fridays

But here at The Hoyt Organization, we have Athleisure Fridays. This means instead of wearing your favorite casual outfit, co-workers are encouraged to wear elevated workout clothes. Athleisure has become popular ever since the rise of Lululemon and the trend of wearing leggings instead of real pants. The danger of the typical casual Friday brings… Continue reading The Dress Codes: Why Athleisure Fridays are Better Than Casual Fridays

“A Public Relations plan? What you should remember when creating a PR plan for your company

Creating and maintaining your public relations is actually one of the most important tasks in the company. It shouldn’t be dumped on the freshly hired assistant but handled with strategy and skill by a seasoned PR professional. A company cannot survive without good relations with the society it operates in, with its competitors, NGOs, political… Continue reading “A Public Relations plan? What you should remember when creating a PR plan for your company

What To Do When The Media Gets It Wrong

THE TRUE STORY An airplane coming in from Andrews Air Force Base in Washington had two men on board. While headed to Edwards Air Force Base, just outside Los Angeles, one of the engines caught on fire. Despite best efforts of the aircrew to control the situation, about 200 miles out of Edwards, the fire… Continue reading What To Do When The Media Gets It Wrong

Intern Advice for Rocking an Internship

Communicating to a larger audience requires strong organization and time management whether you’re doing media outreach, trying to manage social media, or boost attendance for an event. Part of being a successful communicator is being aware of, and knowing how to correctly use, the tools that are available to reach a large audience. Whether you are new to media management or unsure of the available tools, we have complied a list of our top Five programs to fill out your tool belt.

Five Best Apps to Assist Your Media Management

Communicating to a larger audience requires strong organization and time management whether you’re doing media outreach, trying to manage social media, or boost attendance for an event. Part of being a successful communicator is being aware of, and knowing how to correctly use, the tools that are available to reach a large audience. Whether you are new to media management or unsure of the available tools, we have complied a list of our top Five programs to fill out your tool belt.

Media Moment: Jessie Dowd

Tell us a bit about yourself and your path to design:retail. I have a bachelor’s degree in magazine journalism from The University of Georgia’s Henry W. Grady College of Journalism and Mass Communication. After school, I interned at a consumer magazine publishing house in Atlanta before moving to B2B and joining design:retail (which was known… Continue reading Media Moment: Jessie Dowd

Ten Ways to Promote Workplace Health and Wellness

#1 Invest in Standing Desks It’s hard to sit in one place all day without getting restless or bored. The standing desk is a healthy solution to this problem because it allows employees to stretch their legs and stay productive. You can even hold competitions to see who can use their standing desk the most.… Continue reading Ten Ways to Promote Workplace Health and Wellness

Why Online Activism has the Power to Change the Way We Do Business

Local insurer Momentum Life had to rethink its life insurance policies. They had to do this specifically in relation to deaths as a result of violent crime. This was the aftermath of initially rejecting a claim. They rejected it due to a lack of disclosure of a pre-existing health condition at the time of signing… Continue reading Why Online Activism has the Power to Change the Way We Do Business

Four Pieces of Advice from an Air Force Public Affairs Officer

What is a piece of advice you have for somebody who is new to the industry?  You need to do your homework before you go to work for an organization. make sure after you get hired or even before you start, that you get as smart as you can about the company or the organization… Continue reading Four Pieces of Advice from an Air Force Public Affairs Officer

Public Relations Firms Specializing in Real Estate

You don’t want a public relations firm to guess their way to success. Communicating strategically for a business specializing in real estate is not something that you can figure out as you go. You know this, your business knows this, and PR firms with proven experience in real estate know this. The industry is far… Continue reading Public Relations Firms Specializing in Real Estate

The Five Proven Benefits of Meditation in the Workplace

Meditating offers an abundance of benefits. It can be especially helpful in a workplace setting. Mindfulness and meditation help to bring your attention inwards. Through focusing on the present and noting any thoughts mediation can help you understand yourself better. Meditating can lower stress Learning to manage stress properly can trigger a domino effect of… Continue reading The Five Proven Benefits of Meditation in the Workplace

Media Moment: Jessica Isaac

Jessica Isaac is a writer for Apartment Therapy as well as a a freelance professional photographer. You can see Jessica Isaac and her work on her website here and on Instagram here. What is something that you would like people to know about freelance writing? Having a voice is probably more important than technical perfection. Being… Continue reading Media Moment: Jessica Isaac

Universal Tips for Great Business-to-Business Public Relations

Business to business communication is essential. After 40 years of agency history, there are some key learnings I’d like to share. We find that one of the best PR tools are case studies. Let’s clarify first how we in the German market define a case study. It’s definition is an article showing a solution (product/service)… Continue reading Universal Tips for Great Business-to-Business Public Relations