The Importance of Creativity in the Workplace

Everyone is born creative. As we grow older and use a little less of our imaginations, we stop nurturing our creativity. Finding the perfect outlet, especially in a job you enjoy, helps to foster inspiration. This is why embracing our imaginations causes passion to permeate any project undertaken, often resulting in exceeding expectations – and… Continue reading The Importance of Creativity in the Workplace

What Makes a PR Firm The Best For You?

Today, PR firms fill a number of roles and functions, including media relations, corporate and marketing communications, brand awareness, creative solutions, and many more. Depending on your business, your relationship with your PR firm and the role of PR within your organization can vary considerably. Regardless if a business is either trying to outsource the… Continue reading What Makes a PR Firm The Best For You?

Five Ways Plants Benefit the Office

Working in an office, by its nature, calls for a large part of your day to be spent sitting at a desk, staring at a computer screen; plants may be able to change this. While the occasional trip to the printer, a coffee run or a bathroom break, may help, it does not alter the… Continue reading Five Ways Plants Benefit the Office

Pet-friendly office: Straying from Office Norms can Increase Creativity

Here at Hoyt’s pet-friendly office, employees are encouraged to bring their furry friends to work. From Chief Napping officer Milo, Chief Barking Officer Stella Bean Barret, and chief treats Officer Buddy, our puppies are here to help us get the job done. Working in a dog friendly environment has its perks. Here are three benefits… Continue reading Pet-friendly office: Straying from Office Norms can Increase Creativity

Five key learnings from social media crisis

In today’s world, there’s no escaping social media – especially when it comes to crisis communications. I can say this with authority since 99.9 percent of the crises we’ve managed in the past few years have involved one platform or another. Facebook, Twitter, Instagram, YouTube, Snapchat, Yik Yak (yes, even Yik Yak, for those of… Continue reading Five key learnings from social media crisis

The Dress Codes: Why Athleisure Fridays are Better Than Casual Fridays

In this day and age, there are a plethora of company dress codes. Each workplace has its own vibe and standards. Some of these dress codes are ingrained in the type of work – for example, financial firms must wear business formal suits, whereas tech companies tend to do the whole T-shirt and jeans with… Continue reading The Dress Codes: Why Athleisure Fridays are Better Than Casual Fridays

“A Public Relations plan? What you should remember when creating a PR plan for your company

Most communications officers know what public relations mean, but rarely do they fully understand everything that should be covered when planning a company’s PR activities for an entire year to come. It’s not only the media, stakeholders or even social media influencers that need to be watched. It’s also about deciding how the company should… Continue reading “A Public Relations plan? What you should remember when creating a PR plan for your company

What To Do When The Media Gets It Wrong

When working with the media, it is essential to ensure the story is as accurate as possible. While the media usually strives to report the truth, in some cases, fiction is more interesting than fact. Wayne Corbett, Public Affairs Officer for the Air Force, recounted a perfect example of this from 1973. Sometimes even when… Continue reading What To Do When The Media Gets It Wrong

Intern Advice for Rocking an Internship

Communicating to a larger audience requires strong organization and time management whether you’re doing media outreach, trying to manage social media, or boost attendance for an event. Part of being a successful communicator is being aware of, and knowing how to correctly use, the tools that are available to reach a large audience. Whether you are new to media management or unsure of the available tools, we have complied a list of our top Five programs to fill out your tool belt.

Five Best Apps to Assist Your Media Management

Communicating to a larger audience requires strong organization and time management whether you’re doing media outreach, trying to manage social media, or boost attendance for an event. Part of being a successful communicator is being aware of, and knowing how to correctly use, the tools that are available to reach a large audience. Whether you are new to media management or unsure of the available tools, we have complied a list of our top Five programs to fill out your tool belt.

Media Moment: Jessie Dowd

Our Media Moment is Jessie Dowd, editor in chief of design:retail, a leading print and digital magazine for retail designers. Tasked with providing timely and on-trend content as well as expert insights from around the world, Jessie has a front row seat for what is up-and-coming in the world of this multi-trillion-dollar industry. THO recently… Continue reading Media Moment: Jessie Dowd

Ten Ways to Promote Workplace Health and Wellness

Health and wellness is key for employees to be happy and productive. Sitting at a desk all day can be draining and is not usually conducive to a healthy lifestyle. Our team tested out some of these small changes and we were able to improve the overall health and wellness in our office. We encourage… Continue reading Ten Ways to Promote Workplace Health and Wellness

Why Online Activism has the Power to Change the Way We Do Business

Online activism is a very potent tool for change. It gives activists who would otherwise go unnoticed an immediate and global audience to hear their side of a story. We’ve seen how activists can garner a groundswell of support. This support can overrule the ‘terms and conditions’ of business. It can even put world leaders… Continue reading Why Online Activism has the Power to Change the Way We Do Business

Four Pieces of Advice from an Air Force Public Affairs Officer

In light of today’s Fourth of July holiday, we are proud to showcase Wayne Corbett, a Public Affairs Officer in the Air Force for 21 years. Corbett graduated from the University of South Carolina in 1963 with a degree in Journalism and from the University of Georgia with a master’s in Journalism. Corbett served with… Continue reading Four Pieces of Advice from an Air Force Public Affairs Officer

Public Relations Firms Specializing in Real Estate

Working in the public relations industry presents numerous exciting angles. In an ever-changing and ever-expanding industry, it is essential to know the news and trends. This holds especially true in your clients’ industries. This is no exception for public relations firms specializing in real estate. The following is five reasons why public relations firms specializing… Continue reading Public Relations Firms Specializing in Real Estate