Media Moment: William Speros, online editor

William Speros is the online editor for Hospitality Design, Contract, and Design:Retail. You can find him on Twitter, Instagram or LinkedIn. It was and remains deeply rewarding to gain a person’s trust in order to help us all make sense of the world. There are not many other jobs that come to mind in which… Continue reading Media Moment: William Speros, online editor

Six Pieces of Advice for Getting an Internship

2. Do Your Homework on Internships Before your interview, do your homework and research the company. Make sure you can express why you want to work there and what strengths you can offer to help the company succeed. What is their mission statement and how can you help the company further their goals? During the… Continue reading Six Pieces of Advice for Getting an Internship

Public Relations Global Network Bi-Annual Meeting

Succession and acquisition strategies, digital solutions and services, growth in the Asia-Pacific region and reaching and involving Generation Z among larger opportunities discussed by global PR professionals at the public relations global network ‘s bi-annual meeting. The Public Relations Global Network (PRGN) held its bi-annual meeting. The meeting took place in Amersfoort, the Netherlands, between… Continue reading Public Relations Global Network Bi-Annual Meeting

Micro Influencers’ Macro Effect

Who are these influencers? An influencer is a person who influences or changes people’s behavior by definition. They have an impact on others. They have gained their follower’s trust. Many people may consider them an authority on a given topic. These topics can range from health to fitness to fashion. An influencer creates a social… Continue reading Micro Influencers’ Macro Effect

PRGN Adds Offices in Finland and New York, Elects Aaron Blank as President

Amersfoort, Netherlands (May 23, 2019) – The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the top five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual meeting in Amersfoort, the Netherlands. The three-day event, where the group’s leadership teams discuss… Continue reading PRGN Adds Offices in Finland and New York, Elects Aaron Blank as President

What News, Blogs and Magazines to Monitor if You’re in PR

News blogs & magazines to monitor if you’re in a public relation, strategic communications, marketing or search engine optimization (SEO) industry.

The Big Bang theory of PR

This relatively scary scenario is very likely to become reality. Should we have regrets that certain tasks – essential but time-consuming – such as monitoring content, identifying likes, shares and comments spreading on social media would be “uberized” by AI tools? Actually, we should praise automation for unleashing human talent that will fully benefit the… Continue reading The Big Bang theory of PR

What to do if a client has a project or product that gets bad press or damages their reputation

First, assess the damage to your reputation. What went wrong and why? Then, do your homework. The media will want details. Decide what you’ll be able to discuss, and what you won’t. Remember, you have the information, so it’s up to you to decide how to feed it out to the various audiences. Depending on… Continue reading What to do if a client has a project or product that gets bad press or damages their reputation

Media Moment: KC Stanfield

Q: Do you consider yourself a writer first or a reporter first? Contrary to my official title, I’d consider myself more of a writer. Covering nationwide multifamily trends means I can get in touch with most people at my desk, barring the occasional conference. I think the reporter title is an honor you get when… Continue reading Media Moment: KC Stanfield

5 Ways to Rock a Pitch Meeting

Dress appropriately. You should always bring appropriate clothing. Do your research ahead of time so you know what kind of style the potential client would consider appropriate. Do they dress in business attire, business-casual, or do they wear athletic clothing to the office? Find out what their office culture is and mimic this style. Know… Continue reading 5 Ways to Rock a Pitch Meeting

Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine

A number of years ago, I spoke with a colleague about ways to be more productive and efficient. We started talking about The Ivy Lee Method, a 100-year-old strategy that has been proven to help people save time and reduce wasted energy. Under this method, you should focus on one task at a time, going from… Continue reading Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine

Media Moment: Gena Wynkoop

What’s your favorite article you’ve ever written? Why?  That is tough! I love writing stories that I connect to personally and emotionally. Due to the light-hearted nature of my work, It’s not every day I can come in and write a piece that is super heartfelt and something that I connect with. I think it’s rare that writers have an opportunity to do that,… Continue reading Media Moment: Gena Wynkoop

5 Ways to Use Your Blog to Manage a Crisis

Here are 5 things to keep in mind: Just like in normal times when your blog serves as your most honest and credible voice, you’ll find it to be your best channel of communication when a crisis situation puts your communications preparedness to a hard test. By Dominique Biquard – IDENTIA / PR This article… Continue reading 5 Ways to Use Your Blog to Manage a Crisis

Media Moment: Therese Fitzgerald

Therese Fitzgerald is the Senior Editor for Commercial Property Executive and Multi-Housing News. What is your best piece of advice for PR professionals reaching out to CPE or MHN? Pitching us by email is probably the best way to reach us and we welcome pitches for features and bylines. News is an important aspect of… Continue reading Media Moment: Therese Fitzgerald

Media Moment: Brandon Richardson

After that, school was all journalism classes and conferences representing the school’s newspaper and magazine. The morning of my graduation, June 2016 (a Thursday), I had an interview with the Long Beach Business Journal (LBBJ). I was hired the following Monday. To be able to work for a publication in the city I was born… Continue reading Media Moment: Brandon Richardson