Author: Leeza Hoyt

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.

Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine

Optimizing your schedule is important for making the most out of every workday. It’s true no matter what your profession is – public relations professional, CEO, parent, teacher – since every minute you save allows you extra time for yourself, your family or another client. But, prioritizing goals to maximize your daily schedule isn’t always… Continue reading Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine

Media Moment: Gena Wynkoop

Gena Wynkoop is the Assistant Editor for Seattle Refined, lifestyle TV show on KOMO-TV. How did you get into journalism, specifically lifestyle-related topics happening in Seattle? Growing up, I always knew that I wanted to write and I figured that journalism was probably the best avenue for me to tell stories. Beyond that, I also have… Continue reading Media Moment: Gena Wynkoop

5 Ways to Use Your Blog to Manage a Crisis

Let’s be honest, every company can face a social media crisis at any time. If it hasn’t happened yet, it may come to you sooner or later. A comprehensive communications toolkit today cannot be complete without a blog, so it is quite right to ask: How can a blog be part of your contingency plan?… Continue reading 5 Ways to Use Your Blog to Manage a Crisis

Media Moment: Therese Fitzgerald

Therese Fitzgerald is the Senior Editor for Commercial Property Executive and Multi-Housing News. How did you get into real estate journalism, specifically in the CRE space? Were you always interested in the subject? Years ago, I responded to a job listing for a business writer at a weekly newspaper in New York. The topic turned… Continue reading Media Moment: Therese Fitzgerald

Media Moment: Brandon Richardson

Brandon Richardson is a senior writer for the Long Beach Business Journal. Can you tell us a little about yourself and what made you want to be a writer for a publication such as the Long Beach Business Journal? After high school, I enrolled at California State University, Long Beach, where I was studying to… Continue reading Media Moment: Brandon Richardson

Employee Advocacy Can Improve PR

Today, more than ever, employee advocacy and PR are intrinsically linked, and a true connection is necessary when business objectives need to be met. When we talk about messages and communication with audiences, corporate image, the social networks, all this can be leveraged multiple times if the employee advocacy is in place and functioning well… Continue reading Employee Advocacy Can Improve PR

Five ways to destress in a stress-inducing industry

Every industry has stress factors, and public relations isn’t immune to this problem. In fact, public relations is ranked as one of the most stressful industries to work in! This can be attributed to the competitive, creative, deadline driven nature of the work. Here are a few tips on how to make a stressful job… Continue reading Five ways to destress in a stress-inducing industry

Media Moment: Dennis Lynch

Dennis Lynch, can you tell us a little about yourself and how you got into journalism? I realized after graduating high school that journalism was a pretty good way to incorporate a lot of the interests I’ve had since I was a kid — history, politics, social science, etc. I couldn’t think of any career that… Continue reading Media Moment: Dennis Lynch

Six Tips for Managing Social Media for a Business, Client or Brand

Have a good calendar This may seem like common knowledge, but many people just fly by the seat of their pants when it comes to social media. This can be attributed to the fact that personal accounts tend to involve less planning and more spontaneity. Having a schedule in place is imperative to maintaining a… Continue reading Six Tips for Managing Social Media for a Business, Client or Brand

Media Moment: Wendy Bowman Littler

Freelance writer for luxury lifestyle and real estate publication As a freelance writer for luxury lifestyle and real estate publications, stunning destinations and residences are nothing new for Wendy Bowman. From her home base in San Clemente, California, Wendy covers residential real estate, hospitality ventures, design and more for publications in Los Angeles, Orange County,… Continue reading Media Moment: Wendy Bowman Littler

International Women’s Day

In honor of International Women’s Day, we wanted to spotlight all of the incredible women at The Hoyt Organization. We asked them three insightful questions: 1. If you could have dinner with any woman, living or dead, real or fictional, who would it be and why? 2. Who is your female role model? 3. What does… Continue reading International Women’s Day

7 Pieces of Advice on Public Relations

In our office, we’re lucky to have many strong women coming from a range of backgrounds. Public Relations is a female-dominated profession, with women making up 61.3% of the industry. One thing that we each have in common, aside from our job, is that we were each impacted, mentored and empowered by other women throughout… Continue reading 7 Pieces of Advice on Public Relations

Media Moment: An Interview with Jillian Spokely

Jillian Spokely, tell us a bit about your path into real estate? What do you like about working in the luxury residential sector? I got into real estate in 2016, shortly after moving to California. Previous to LA, I was living in Minneapolis, MN working at an advertising agency and bartending on nights & weekends.… Continue reading Media Moment: An Interview with Jillian Spokely

Behind Every Great Public Relations Professional, There’s a Solid Office Manager

Public relations and strategic communications, whether it’s in print, online, or simply via social media in 280 characters or less, can be a daunting and sometimes scary business. Crises arise, promotions happen, companies hire and fire, and transactions and mistakes are made daily. There are many nuances involved: from storytelling, to pitching, to ensuring the… Continue reading Behind Every Great Public Relations Professional, There’s a Solid Office Manager

Media Moment: An Interview with Orest Mandzy

Managing Editor of Commercial Real Estate Direct Orest Mandzy has been at the forefront of reporting financial news and information for more than 30 years. For 18 of those years, he’s been at the helm of one of commercial real estate’s top media outlets, Commercial Real Estate Direct. In that time, he’s seen the transformation… Continue reading Media Moment: An Interview with Orest Mandzy

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