What News, Blogs and Magazines to Monitor if You’re in PR
News blogs & magazines to monitor if you’re in a public relation, strategic communications, marketing or search engine optimization (SEO) industry.
With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
News blogs & magazines to monitor if you’re in a public relation, strategic communications, marketing or search engine optimization (SEO) industry.
This relatively scary scenario is very likely to become reality. Should we have regrets that certain tasks – essential but time-consuming – such as monitoring content, identifying likes, shares and comments spreading on social media would be “uberized” by AI tools? Actually, we should praise automation for unleashing human talent that will fully benefit the… Continue reading The Big Bang theory of PR
First, assess the damage to your reputation. What went wrong and why? Then, do your homework. The media will want details. Decide what you’ll be able to discuss, and what you won’t. Remember, you have the information, so it’s up to you to decide how to feed it out to the various audiences. Depending on… Continue reading What to do if a client has a project or product that gets bad press or damages their reputation
Q: Do you consider yourself a writer first or a reporter first? Contrary to my official title, I’d consider myself more of a writer. Covering nationwide multifamily trends means I can get in touch with most people at my desk, barring the occasional conference. I think the reporter title is an honor you get when… Continue reading Media Moment: KC Stanfield
Dress appropriately. You should always bring appropriate clothing. Do your research ahead of time so you know what kind of style the potential client would consider appropriate. Do they dress in business attire, business-casual, or do they wear athletic clothing to the office? Find out what their office culture is and mimic this style. Know… Continue reading 5 Ways to Rock a Pitch Meeting
A number of years ago, I spoke with a colleague about ways to be more productive and efficient. We started talking about The Ivy Lee Method, a 100-year-old strategy that has been proven to help people save time and reduce wasted energy. Under this method, you should focus on one task at a time, going from… Continue reading Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine
What’s your favorite article you’ve ever written? Why? That is tough! I love writing stories that I connect to personally and emotionally. Due to the light-hearted nature of my work, It’s not every day I can come in and write a piece that is super heartfelt and something that I connect with. I think it’s rare that writers have an opportunity to do that,… Continue reading Media Moment: Gena Wynkoop
Here are 5 things to keep in mind: Just like in normal times when your blog serves as your most honest and credible voice, you’ll find it to be your best channel of communication when a crisis situation puts your communications preparedness to a hard test. By Dominique Biquard – IDENTIA / PR This article… Continue reading 5 Ways to Use Your Blog to Manage a Crisis
Therese Fitzgerald is the Senior Editor for Commercial Property Executive and Multi-Housing News. What is your best piece of advice for PR professionals reaching out to CPE or MHN? Pitching us by email is probably the best way to reach us and we welcome pitches for features and bylines. News is an important aspect of… Continue reading Media Moment: Therese Fitzgerald
After that, school was all journalism classes and conferences representing the school’s newspaper and magazine. The morning of my graduation, June 2016 (a Thursday), I had an interview with the Long Beach Business Journal (LBBJ). I was hired the following Monday. To be able to work for a publication in the city I was born… Continue reading Media Moment: Brandon Richardson
We could say that PR is the octopus head and body, researching, understanding and pumping out the information, creating the strategies, the messages, defining the audiences and the employee advocates are the tentacles of that octopus, transporting all this to multiple target audiences and persuading them that your client’s company or brand is the best.… Continue reading Employee Advocacy Can Improve PR
Write everything down With countless deadlines, names, and bits of information floating around, set yourself up for success by simply writing down pertinent details or tasks that need to get done. Whether you go through these notes at the end of every day or once a week, you’ll never have to worry about forgetting something.… Continue reading Five ways to destress in a stress-inducing industry
What do you enjoy about journalism and real estate? From the outside, real estate is an intimidating beat to cover. I had never covered anything as complex before I started at The Real Deal and it’s been rewarding and fun to learn how the machine works. That’s true about anything you cover. The most exciting… Continue reading Media Moment: Dennis Lynch
Have a good calendar This may seem like common knowledge, but many people just fly by the seat of their pants when it comes to social media. This can be attributed to the fact that personal accounts tend to involve less planning and more spontaneity. Having a schedule in place is imperative to maintaining a… Continue reading Six Tips for Managing Social Media for a Business, Client or Brand
Tell us a bit about yourself and your freelance life. I worked as a full-time columnist and editor for Atlanta Business Chronicle for 15 years. After traveling to California frequently on vacation, I decided to buy a little place in Laguna Beach. I began spending more and more time in Laguna, so I asked my… Continue reading Media Moment: Wendy Bowman Littler
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
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