Media Moment: An Interview with Jillian Spokely

Jillian Spokely, tell us a bit about your path into real estate? What do you like about working in the luxury residential sector? I got into real estate in 2016, shortly after moving to California. Previous to LA, I was living in Minneapolis, MN working at an advertising agency and bartending on nights & weekends.… Continue reading Media Moment: An Interview with Jillian Spokely

Behind Every Great Public Relations Professional, There’s a Solid Office Manager

Public relations and strategic communications, whether it’s in print, online, or simply via social media in 280 characters or less, can be a daunting and sometimes scary business. Crises arise, promotions happen, companies hire and fire, and transactions and mistakes are made daily. There are many nuances involved: from storytelling, to pitching, to ensuring the… Continue reading Behind Every Great Public Relations Professional, There’s a Solid Office Manager

Media Moment: An Interview with Orest Mandzy

Managing Editor of Commercial Real Estate Direct Orest Mandzy has been at the forefront of reporting financial news and information for more than 30 years. For 18 of those years, he’s been at the helm of one of commercial real estate’s top media outlets, Commercial Real Estate Direct. In that time, he’s seen the transformation… Continue reading Media Moment: An Interview with Orest Mandzy

10 Tips That Will Make Your Business Travel a Success

Let’s face it. It’s much more difficult to pack when you’re a woman. While men get by with a suit and one pair of shoes, and perhaps extra shirts and a workout outfit, women come equipped with skirts or a dress, jackets, pants, casual outfits, and the list goes on.  In fact, sometimes it’s just… Continue reading 10 Tips That Will Make Your Business Travel a Success

Media Monday: An Interview with Heather Turk

  Freelancer entertainment writer & editor; associate editor for Sunseeker   A graduate of the University of Southern California, Heather Turk’s byline has appeared everywhere from the Los Angeles Times to Playboy.com — with her review of “The Truman Show” making the front page of The Detroit News‘ movie section when she was just 17… Continue reading Media Monday: An Interview with Heather Turk

Valentine’s Day Advice for a Long, Healthy Relationship with Media

Ask any couple celebrating a milestone wedding anniversary — 10, 25 or 50 years – the key to their longevity, the response is most often: communication, respect and honesty. Naturally, wisdom that is commonplace in our personal relationships easily translates to our professional lives. Yet too often, our colleagues, business partners, customers and even competitors… Continue reading Valentine’s Day Advice for a Long, Healthy Relationship with Media

Media Monday: An Interview with Greg Aragon

Freelancer writer for Engineering News-Record; travel blogger for “Greg’s Getaway” This week, The Hoyt Organization talked with well-known travel blogger and freelance writer Greg Aragon about his work, his travel blog, and his opinions on modern journalism. As a journalist who covers construction and engineering stories across California, what initially attracted you to these types… Continue reading Media Monday: An Interview with Greg Aragon

What to Do When You Hang up the Phone After an Interview and Realize You’ve Provided False Information

When you are participating in an interview, the primary goal is to ensure that an accurate, positive story is curated. You want to make sure that the information being provided is error-free and that it paints you, your client or your company in a positive light. It happens to the best of us – sometimes… Continue reading What to Do When You Hang up the Phone After an Interview and Realize You’ve Provided False Information

Media Monday: An Interview with Samantha Rowan

Editor of Real Estate Finance & Investment As the editor of one of commercial real estate’s premier trade publications, Samantha Rowan has her hands full with the day’s breaking news and analysis from some of the industry’s leading thought leaders. As the publication continues to expand its coverage, it’s maintaining its role as the go-to… Continue reading Media Monday: An Interview with Samantha Rowan

What To Do When You’re Skype-Jacked?

Skype-Jack (verb): When children, pets, or other disruptive forces interfere with a live on-camera interview as it’s being broadcasted, streamed or recorded. If you get Skype-jacked, no one will remember anything you said before or after. They will only remember how you handled it. Golden State Warriors Guard Stephen Curry, an NBA Most Valuable Player… Continue reading What To Do When You’re Skype-Jacked?

The New HoytOrg.com Launches…And The Shoemaker’s Kids Have New Shoes

Public relations, marketing and communications professionals – the really good ones, anyway – are notorious for ignoring their own advice.  We correctly insist, in no uncertain terms, that clients’ websites, blogs, media relations, social media programs, and countless other communications tools are key to giving clients a digital advantage over their competitors. Day in and… Continue reading The New HoytOrg.com Launches…And The Shoemaker’s Kids Have New Shoes

Making Real Estate Economics Matter to Millions of Californians

The University of Southern California Lusk Center for Real Estate comprises many of the world’s foremost real estate economists and educators. Its mission is to advance real estate knowledge, inform business practice, and address timely issues that affect the real estate industry, the urban economy, and public policy. Among the center’s frequent research offerings is… Continue reading Making Real Estate Economics Matter to Millions of Californians

Building Brand Awareness for a National Architecture Firm

A well-known architectural firm wanted to enhance their presence in not only their local markets and industry specialties, but the national arena as well. They turned to THO with its strategic PR expertise to expand their digital footprint while raising the overall brand recognition of the firm. The Challenge While the firm was extremely well… Continue reading Building Brand Awareness for a National Architecture Firm

Building the buzz for a new LA Eatery

Industry Commercial & Residential Real Estate Design & Construction Consumer Lifestyle Services Strategic public & media relations Social & digital media Content generation Brand enhancement & awareness Internal Media training Building buzz for a new eatery is always exciting. In a major metropolitan city like Los Angeles, however, competition is tough. Working with one of… Continue reading Building the buzz for a new LA Eatery

Creating Brand Awareness for a Medical Center’s New Service Offering

Building Brand Awareness for a Medical Center’s New Service Line How can a major medical center effectively add a new service line to its roster of services? When Torrance Memorial Medical Center (TMMC), a long-established, well-respected health provider, acquired a home health & hospice agency, integrating it into the existing brand was critical. THO was… Continue reading Creating Brand Awareness for a Medical Center’s New Service Offering