With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
Let’s face it. It’s much more difficult to pack when you’re a woman. While men get by with a suit and one pair of shoes, and perhaps extra shirts and a workout outfit, women come equipped with skirts or a dress, jackets, pants, casual outfits, and the list goes on. In fact, sometimes it’s just… Continue reading 10 Tips That Will Make Your Business Travel a Success
Freelancer entertainment writer & editor; associate editor for Sunseeker A graduate of the University of Southern California, Heather Turk’s byline has appeared everywhere from the Los Angeles Times to Playboy.com — with her review of “The Truman Show” making the front page of The Detroit News‘ movie section when she was just 17… Continue reading Media Monday: An Interview with Heather Turk
Ask any couple celebrating a milestone wedding anniversary — 10, 25 or 50 years – the key to their longevity, the response is most often: communication, respect and honesty. Naturally, wisdom that is commonplace in our personal relationships easily translates to our professional lives. Yet too often, our colleagues, business partners, customers and even competitors… Continue reading Valentine’s Day Advice for a Long, Healthy Relationship with Media
Freelancer writer for Engineering News-Record; travel blogger for “Greg’s Getaway” This week, The Hoyt Organization talked with well-known travel blogger and freelance writer Greg Aragon about his work, his travel blog, and his opinions on modern journalism. As a journalist who covers construction and engineering stories across California, what initially attracted you to these types… Continue reading Media Monday: An Interview with Greg Aragon
When you are participating in an interview, the primary goal is to ensure that an accurate, positive story is curated. You want to make sure that the information being provided is error-free and that it paints you, your client or your company in a positive light. It happens to the best of us – sometimes… Continue reading What to Do When You Hang up the Phone After an Interview and Realize You’ve Provided False Information
Editor of Real Estate Finance & Investment As the editor of one of commercial real estate’s premier trade publications, Samantha Rowan has her hands full with the day’s breaking news and analysis from some of the industry’s leading thought leaders. As the publication continues to expand its coverage, it’s maintaining its role as the go-to… Continue reading Media Monday: An Interview with Samantha Rowan
Skype-Jack (verb): When children, pets, or other disruptive forces interfere with a live on-camera interview as it’s being broadcasted, streamed or recorded. If you get Skype-jacked, no one will remember anything you said before or after. They will only remember how you handled it. Golden State Warriors Guard Stephen Curry, an NBA Most Valuable Player… Continue reading What To Do When You’re Skype-Jacked?
Public relations, marketing and communications professionals – the really good ones, anyway – are notorious for ignoring their own advice. We correctly insist, in no uncertain terms, that clients’ websites, blogs, media relations, social media programs, and countless other communications tools are key to giving clients a digital advantage over their competitors. Day in and… Continue reading The New HoytOrg.com Launches…And The Shoemaker’s Kids Have New Shoes
The University of Southern California Lusk Center for Real Estate comprises many of the world’s foremost real estate economists and educators. Its mission is to advance real estate knowledge, inform business practice, and address timely issues that affect the real estate industry, the urban economy, and public policy. Among the center’s frequent research offerings is… Continue reading Making Real Estate Economics Matter to Millions of Californians
A well-known architectural firm wanted to enhance their presence in not only their local markets and industry specialties, but the national arena as well. They turned to THO with its strategic PR expertise to expand their digital footprint while raising the overall brand recognition of the firm. The Challenge While the firm was extremely well… Continue reading Building Brand Awareness for a National Architecture Firm
Industry Commercial & Residential Real Estate Design & Construction Consumer Lifestyle Services Strategic public & media relations Social & digital media Content generation Brand enhancement & awareness Internal Media training Building buzz for a new eatery is always exciting. In a major metropolitan city like Los Angeles, however, competition is tough. Working with one of… Continue reading Building the buzz for a new LA Eatery
Building Brand Awareness for a Medical Center’s New Service Line How can a major medical center effectively add a new service line to its roster of services? When Torrance Memorial Medical Center (TMMC), a long-established, well-respected health provider, acquired a home health & hospice agency, integrating it into the existing brand was critical. THO was… Continue reading Building Brand Awareness for a Medical Center’s New Service Line
Today, recruiting and retaining top talent in the architecture, construction and engineering industries is a major challenge given the highly competitive job market. One company, Las Vegas-based Forté Specialty Contractors (Forté), decided to focus on their company culture to position their company as a great place to work. This fundamental value is what allows Forté,… Continue reading Boosting Recruitment by Promoting Company Culture
Mental health has become an increasingly important focus as more and more of our population struggles with addiction and other mental health issues. New Vista Behavioral Health (NVBH), a family of addiction and recovery centers, turned to THO to not only raise their visibility but position their clinical staff as well-respected professionals in a very… Continue reading Putting the Focus on Mental Health and Addiction Recovery Services
Founder and forty-year President of Nadel Architects (Nadel), Herb Nadel knows the only constant is change and it was time for a big one. Herb was announcing an ownership transition but what was the best way to do that and effectively convey Nadel’s new identity and strategic vision to the public? Nadel looked to The Hoyt… Continue reading Corporate change: positioning new company leadership
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