Author: Leeza Hoyt

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.

Changing the face of healthcare in a Los Angeles community

Industry Healthcare Services Public & media relations Thought leadership Special events Marketing & brand development South Bay Independent Physicians Medical Group, Inc., (SBIP) a physician owned, preferred provider organization wanted to raise its visibility within the South Bay community and build credibility within the local medical industry. The Challenge THO’s challenge was to establish and… Continue reading Changing the face of healthcare in a Los Angeles community

Kicking off one of DTLA’s most Iconic Developments

Launching CIRCA, a new, almost $500 million mixed-use development of luxury rental apartments, restaurants and retail space, was a very exciting moment. However, given the political climate, the cost of housing in Los Angeles, and a myriad of other challenges, it was critical that the first announcement be handled very carefully. Developers of CIRCA turned… Continue reading Kicking off one of DTLA’s most Iconic Developments

Putting a Direct Lender on the Map

When a major direct lender decided to expand its source of capital beyond one avenue, they also changed its name to demonstrate their new capabilities. They turned to The Hoyt Organization to amplify the new entity in the marketplace. The Challenge The new company launch was to be completed in less than 30 days. THO… Continue reading Putting a Direct Lender on the Map

Creating A Powerhouse Brand: Expanding Through Acquisitions

A national commercial real estate firm with regional expertise, Lee & Associates embarked on an ambitious expansion plan. The business strategy focused on targeting local, smaller shops with strong industry leaders already in place, and melding the operation into the much larger platform at Lee. THE CHALLENGE The company turned to THO to develop, create… Continue reading Creating A Powerhouse Brand: Expanding Through Acquisitions

Unveiling a New Housing Model for the Millennial Generation

A new 208-unit multifamily project designed specifically to meet the needs of the Millennial generation was under construction. After conducting in-depth research, the developer embarked on a project branded Elevé, a complex designed specifically to meet the needs of Millennials. But what does that mean? The focus was on creating a development that speaks to… Continue reading Unveiling a New Housing Model for the Millennial Generation

Raising the Visibility of Service Enriched Housing Programs for Affordable Housing Communities

How can developers stabilize lower income housing communities? Where can residents go for information and help? One such organization provides service enriched programs that not only provides answers but is focused on creating a stronger sense of community. The benefits are tremendous. The developer has a stronger asset with less tenant turnover, and the community… Continue reading Raising the Visibility of Service Enriched Housing Programs for Affordable Housing Communities

THO Takes the 2017 PRism Awards

On Nov. 29, 2018 the Public Relations Society of America – Los Angeles (PRSA-LA) held its 53rd annual PRism Awards at the Omni Hotel in Downtown Los Angeles. The event brings together public relations professionals from all over Los Angeles County to honor some of the best campaigns of the year. The event was hosted… Continue reading THO Takes the 2017 PRism Awards

PRGN Fall Meeting-Kyoto: What does being part of a global agency network mean for THO’s clients?

Your company is opening a new office in Florida… or Singapore … or Moscow… with the goal of expanding your global footprint and boosting profits. It’s a critical time that requires a knowledgeable approach to PR. But does your firm truly understand the market you’re about to jump into?As the Los Angeles agency in the… Continue reading PRGN Fall Meeting-Kyoto: What does being part of a global agency network mean for THO’s clients?

An interview with Heather Turk Freelancer entertainment writer & editor; associate editor for Sunseeker

A graduate of the University of Southern California, Heather’s byline has appeared everywhere from the Los Angeles Times to Playboy.com — with her review of “The Truman Show” making the front page of The Detroit News’ movie section when she was just 17 years old. Throughout her career she has interviewed some of Hollywood’s biggest… Continue reading An interview with Heather Turk Freelancer entertainment writer & editor; associate editor for Sunseeker

Development in Southern California: Beyond Downtown Los Angeles

Southern California Development Forum (SCDF) recently hosted their monthly panel event on Nov. 14, 2017 at the City Club Los Angeles in DTLA. THO attended to not only support SCDF as our client, but also to better understand how greater Los Angeles is changing. Hal Bastian, of Hal Bastian Inc., moderated the morning’s panel. Panelists… Continue reading Development in Southern California: Beyond Downtown Los Angeles

Are you using the best management tools to communicate?

All too often, we stick with tried and true methods as we track projects and communicate with our clients. However, a number of alternatives are now being used – all with increased efficiency and effectiveness, depending on what you’re trying to achieve and with whom you need to communicate. Each of these new tools offers… Continue reading Are you using the best management tools to communicate?

Media Monday: An Interview with Bill Shaikin

Baseball Staff Writer at Los Angeles Times On Friday night, I had dinner and drinks with Bill Shaikin, baseball staff writer at Los Angeles Times. We started the night at my favorite Italian restaurant in West Los Angeles, Guido’s, and continued on to a local, upscale bar in Brentwood – Bruhaus. The funniest part of… Continue reading Media Monday: An Interview with Bill Shaikin

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