With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
Tracking campaign performance is important for PR professionals. Some powerful tools that help professionals keep track of campaign success are Google Analytics and Google Search Console. In October 2020, Google announced the release of a new analytics platform, Google Analytics 4 (GA4), which replaced Universal Analytics on July 1, 2023. This announcement was met with… Continue reading Beginners Guide To GA4 Reports For Public Relations
Great leaders know their weaknesses and their strengths. They are humble, have credibility and are authentic. They also possess soft skills that encourage open communication, interaction within the organization and inspire teams to work together towards a shared goal. Soft skills refer to personal attributes and interpersonal skills that allow someone to interact and work… Continue reading Essential Skills For Great Leaders And PR Professionals
The State of PR 2023 survey of 1000 PR professionals by Muck Rack found that 70% anticipate challenges in finding earned media placements over the next five years. Any seasoned Publice Relations professional will tell you your digital efforts are only worthwhile if people engage with your brand. Leveraging earned media, like online reviews, is… Continue reading How To Use Online Reviews To Improve Your Earned Media Efforts
Imagine that your website has ranked #1 for an important keyword, then suddenly, your page is not found for search queries related to your topic. What happened? It could be for any number of reasons. You may think that Google has changed its algorithm. But the truth is it could be new competitors have emerged,… Continue reading Why Should You Care About Performing An SEO Competitor Analysis?
Storytelling has served as pivotal means to share experiences and propagate knowledge for centuries. In public relations, it has become a powerful tool used by organizations to describe their brand or illustrate a message, and engage with customers, audiences and stakeholders. Public relations practitioners, in particular, understand the importance of telling stories that create a… Continue reading The Art of Storytelling in Public Relations
Representing Genomic Life, a healthcare innovator striving to make affordable, clinical-grade genomic testing available to everyone, was the unveiling of exciting new science that can be a ‘game changer’ for everyone. As one of the most significant medical advancements in our lifetime, it transforms healthcare by enabling us to understand and identify how our unique… Continue reading Healthcare Innovator Game Changing Science
When Auction.com launched its first online auction, it was a day that would begin a period of rapid growth for a real estate technology startup company that would come to be known as the “eBay of real estate.” While THO was originally hired for a short-term project intended to fill a staffing void at a… Continue reading Ebay of Real Estate Technology Startup
A real estate disruptor that is a technology startup company was ready to launch in the marketplace. BidMyListing was introducing a groundbreaking concept where real estate agents actually paid the homeowner to list their house. This provided homeowners with a unique way to find top agents in their area and gave them the confidence that… Continue reading Real Estate Disruptor and Technology Startup
Remote work and hybrid work models are more prevalent in the wake of the COVID-19 pandemic. It may have looked like a trend that mitigated the downfall of many companies when people couldn’t travel or socialize – but it stuck with us! Long after the pandemic ended, at least 51% of workers continued off-site. Evidently,… Continue reading Remote Work And Hybrid Work Models Pros And Cons
How does a developer maximize the visibility of the opening of a $300 million residential tower during a pandemic? The developers of Kurve on Wilshire, an iconic complex located at the apex of downtown Los Angeles and Koreatown, turned to THO to navigate the complexities. While construction continued during the pandemic, public gatherings were not… Continue reading Announcing a $300-Million Tower in Koreatown
Purpose-driven marketing and corporate social responsibility (CSR ) have been buzzwords for decades. However, despite these terms being around for a long time, companies still need clarification on the two to avoid missing meaningful opportunities. So, let’s delve deeper into purpose-driven marketing and CSR to understand how these concepts work together. What Is Purpose-driven Marketing… Continue reading Purpose-driven Marketing And Corporate Social Responsibility
Have you spent time on PR campaigns only for them to fizzle? You could benefit from using predictive models that tell you how a campaign will fare before it even happens. If you spend time online, you may notice you’re getting more targeted ads. For instance, you had to scroll through hundreds of movies on… Continue reading How Predictive Analytics Can Be Used In PR Campaigns
Are you ready to launch a new project or program for your non-profit organization? Maybe there is a milestone event that needs media attention? Partnering with an experienced and proven public relations firm who can design an effective public relations (PR) strategy. Based on years of public relations experience, we share six expert tips for… Continue reading Architectural and PR Collaborate For Non-Profit Center
The hospitality and travel industries are quite competitive. New businesses and destinations constantly enter the market, making it harder for existing businesses to stand out. If you want to make sure your business stands out from its competitors, it’s time to consider public relations. A successful PR strategy and campaign can help your business gain… Continue reading How To Successfully Launch And Execute PR For The Hospitality & Travel Industry
Exposure and success go hand in hand, especially in our media-dominated age. For your medical spa to succeed, you have to master public relations and establish your brand. Without professional public and media relations help, getting your foot in the door can be difficult. Fortunately, these public relations marketing tips for medical spa companies will… Continue reading Public Relations Marketing Tips For Medical Spa Companies
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