Author: hoytorg

Q: What is the typical budget range for a PR campaign with The Hoyt Organization?

To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.

Setting the stage for a New Generation of Leadership for a Private Equity Firm

Challenge: As the owner/operator of more than 21 million SF of office properties located in 26 cities throughout the country, COVID had impacted the leading private equity commercial real estate firm. In addition, the original founder of the firm, who had been a powerhouse in the industry, passed away and the new leadership – the… Continue reading Setting the stage for a New Generation of Leadership for a Private Equity Firm

Building the Pipeline for New Talent in the ACE Industry

The Los Angeles chapter of ACE Mentorship Program of America turned to THO to help expand the visibility of the program. Challenge: As the second largest affiliate of the national nonprofit organization, the focus of ACE is to mentor high school students, thus inspiring them to pursue careers in architecture, construction and engineering. The program… Continue reading Building the Pipeline for New Talent in the ACE Industry

Building An Online Social Media Presence to Drive Donations

Supporting Bringing Hope to the Family USA Led by THO’s founder, Leeza Hoyt, who serves on the board, THO provides comprehensive pro bono social media support to help amplify the organization’s mission and reach a wider audience. The collaboration between THO and Bringing Hope to the Family USA demonstrates the power of working together for… Continue reading Building An Online Social Media Presence to Drive Donations

Beginners Guide To GA4 Reports For Public Relations

GA4 has many exciting features and opportunities to help you quantify PR for your business. However, this does not make the highly evolving digital PR and data analytics landscape less daunting. That’s why we’ve put together this beginner’s guide to GA4 reports for Public Relations. What Is GA4? Google Analytics 4 is the latest version… Continue reading Beginners Guide To GA4 Reports For Public Relations

Essential Skills For Great Leaders and PR Professionals

Essential Skills For Great Leaders And PR Professionals

Some of these skills come naturally to leaders and PR professionals, while others are learned through formal training and years of experience. We outline the essential skills necessary to be an great leader. 5 Skills Great Leaders And PR Pros Need To Possess Here are five skills that make great leaders and PR professionals. Good… Continue reading Essential Skills For Great Leaders And PR Professionals

How To Use Online Reviews To Improve Your Earned Media Efforts

Online reviews provide great content for any PR digital strategy by giving people a platform to voice their opinions and help shape public sentiment around your brand. Read on to learn how to use reviews to improve your earned media efforts. What Is Earned Media? Earned media is any form of media coverage that you… Continue reading How To Use Online Reviews To Improve Your Earned Media Efforts

Why Should You Care About Performing An SEO Competitor Analysis?

What Is An SEO Competitor Analysis? An SEO competitor analysis identifies the keywords and content strategies that your competitors are using to get ahead in rankings. This involves researching their website, content, social media presence, backlinks, keyword strategy, and any other factors that may be affecting their rankings. Analyzing these factors can give you insights… Continue reading Why Should You Care About Performing An SEO Competitor Analysis?

The Art of Story Telling in Public Relations - The Hoyt Organization

The Art of Storytelling in Public Relations

At its core, storytelling in public relations is an art form that requires honing the craft of telling appropriate and effective stories to different types of audiences. To become a master at this art, you need to understand who your audience is and what story will resonate most with them. Why Storytelling Is Key In… Continue reading The Art of Storytelling in Public Relations

Healthcare Innovator Game Changing Science

The goal? Raising awareness of genomics and its value in proactive health management, with a specific target audience of human resources executives. The Program THO developed a holistic 360 program for Genomic Life, incorporating various communications strategies aimed towards highlighting the importance of genetic testing and establishing Genomic Life as a credible and innovative presence… Continue reading Healthcare Innovator Game Changing Science

Ebay of Real Estate Technology Startup

THO supported Auction.com with strategic communications counsel and an intense media relations effort throughout the six-year relationship, resulting in major media in and around the country. One significant change that the agency helped them navigate was the investment from Google Capital, which was a major $50 million investment. The Challenge While the investor certainly garnered… Continue reading Ebay of Real Estate Technology Startup

Real Estate Disruptor and Technology Startup

Our program centered on the development and execution of a strategic media relations program that would maximize the business’s exposure leading up to the launch, and brand layer the platform with several of the company’s well-known founders, who were already well known in the real estate space. The Challenge Key to the launch was positioning… Continue reading Real Estate Disruptor and Technology Startup

The Need for Mental Health Public Relations

Mental health and public relations Mental health public relations is essential. Behavioral health services are frequently stigmatized. This is despite the fact that mental health disorders are rising in prevalence around the world and will cost the global economy 16 trillion by 2030. In stark contrast, Millennials ranked mental health issues as their number one… Continue reading The Need for Mental Health Public Relations

How Earned Media Supercharges Search

Even with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of earned media. With that third party validation tempering any skepticism of marketing tactics or spin, media coverage in news or trade outlets can be a powerful tool for your business. Brand… Continue reading How Earned Media Supercharges Search

Remote Work And Hybrid Work Models Pros And Cons

The Pros Of Remote Work & Hybrid Work Remote work is when your employees work from a location other than the traditional office, such as their home, a coworking space, or a coffee shop. On the other hand, hybrid work combines remote and on-site work. Employees choose where and when to work depending on preferences,… Continue reading Remote Work And Hybrid Work Models Pros And Cons

Case Study Kurve on Wilshire - The Hoyt Organization

Announcing a $300-Million Tower in Koreatown

Using Strategy to our Advantage The building was planned as a 23-story tower with a one-acre amenity deck and retail planned for the ground floor. Strategically, THO designed a two-phased outreach campaign that centered on private walk-throughs with key media sources to provide sneak peeks of the complex. Designed as one-on-one opportunities with the development… Continue reading Announcing a $300-Million Tower in Koreatown

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FAQs

Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.

What types of PR projects do you typically handle?

We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.

Do you focus on long-term partnerships or one-off projects?

While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.

What is the typical budget range for a PR campaign with The Hoyt Organization?

We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.

What if my current budget is more limited?

How do I know if your services are right for my business?

We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.

What happens after I submit the contact form?

Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.

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A strategic public relations & integrated communications agency, THO has been offering strategic insight to clients across the nation for more than 30 years.

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