With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
Are you ready to launch a new project or program for your non-profit organization? Maybe there is a milestone event that needs media attention? Partnering with an experienced and proven public relations firm who can design an effective public relations (PR) strategy. Based on years of public relations experience, we share six expert tips for… Continue reading Architectural and PR Collaborate For Non-Profit Center
The hospitality and travel industries are quite competitive. New businesses and destinations constantly enter the market, making it harder for existing businesses to stand out. If you want to make sure your business stands out from its competitors, it’s time to consider public relations. A successful PR strategy and campaign can help your business gain… Continue reading How To Successfully Launch And Execute PR For The Hospitality & Travel Industry
Exposure and success go hand in hand, especially in our media-dominated age. For your medical spa to succeed, you have to master public relations and establish your brand. Without professional public and media relations help, getting your foot in the door can be difficult. Fortunately, these public relations marketing tips for medical spa companies will… Continue reading Public Relations Marketing Tips For Medical Spa Companies
What We Did THO DEVELOPED the launch plan for the company’s new location in Torrance, California, creating a news release and media advisory alerting media to the grand opening event. Additionally, the team developed a community outreach campaign on the benefits of the Hydription IV Therapy’s immune boosting benefits in light of COVID-19, offering first… Continue reading How do you LAUNCH a new medical spa and its services during a pandemic?
The global legal cannabis market will reach $57 billion by 2026. So, to stand out from the growing competition, you need a strong marketing strategy for your cannabis business. Marketing or improving your cannabis business can be challenging due to the complex legal environment and stigma surrounding the industry. However, you can effectively promote your… Continue reading How To Market A Cannabis Business
PR is about persuasion. Mastering the art of persuasion is essential for successful public relations professionals. For successful PR campaigns, you need to have the ability to genuinely connect with people in a way that expresses your purpose and how that will help them and their organizations. Maya Angelou famasouly once said, ‘People may forget… Continue reading Mastering The Art Of Persuasion For PR
Do you use Alexis to find out about the weather? How about ordering your Starbucks before you get to the store? Now, artificial intelligence (AI) tools are permeating PR and marketing efforts, as a way of furthering campaign efforts. It can influence content development, generate pitching concepts and provide the ability to be more efficient… Continue reading Thought Leadership: An Interview with ChatGPT
Tracking and establishing the right business goals and key performance indicators (KPIs) is an essential first step to measure business growth. According to Zippia, there are an estimated 12 to 24 million e-commerce sites worldwide. Knowing and tracking crucial metrics will help guide your decisions to help your business stand out. KPIs enable you to… Continue reading Actionable KPIs That Can Help Grow Your Business
Setting quantifiable PR goals makes it easy to measure your PR initiatives’ progress and track your campaigns’ effectiveness. Improvements in analytic tools and innovative tracking methods, helps make quantifying your business’ PR initiatives easier and more precise. That said, the availability of analytical tools doesn’t mean that business managers are measuring the right KPI’s or… Continue reading Quantifying Public Relations For Your Business
What’s the best way to build affinity for a new luxury condominium residential complex before construction begins? Developers of the Four Seasons Private Residences in Los Angeles turned to THO to create intrigue, build interest and set the stage for a truly exclusive enclave. At the time, these were the highest priced condos to enter… Continue reading Building Consumer Affinity For Four Seasons Luxury Residences
Economic downturns and growth both provide opportunities for growing your business. With economic growth comes an increase in demand resulting in more sales. On the other hand, as most businesses retreat during a downturn, new ones that keep scaling become trusted household names. To succeed in an ever-changing economic environment, you must position yourself correctly… Continue reading How Economic Changes Are A Unique And Powerful Opportunity
Web 3.0 is here, and it’s already ushering new changes to the internet. As businesses evolve to take advantage of the opportunities presented by Web 3.0, one key area to consider is public relations (PR). This latest iteration of the internet has the potential to revolutionize how public relations professionals engage with their audiences. Therefore,… Continue reading What You Need To Know About Public Relations and Emerging Web 3.0
Introducing a new product in the cannabis industry requires a strategy that laser focuses on the right audience. What’s the best way to ensure that its launched appropriately? Key to this program was launching an in-depth media relations campaign to set the stage in the correct manner, and create a supporting influencer campaign to build… Continue reading Raising Brand Awareness in the Cannabis Industry
Financial technology has revolutionized the financial services sector with solutions that make it easy for users to access financial services and make transactions quickly and securely. As a result, the fintech industry has seen immense growth with a compound annual growth rate (CAGR) of about 17%. So how can your fintech business keep in touch… Continue reading FinTech Public Relations Strategies
As industries become increasingly competitive, it is important to differentiate your brand from competitors in order to attract and retain customers. Differentiation helps to create brand authenticity. And this makes it easy to gain the attention of your target audience. One of the most effective ways to differentiate your brand is by creating a unique… Continue reading How To Craft A Value Proposition For A Brand
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