With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
Branding and SEO have a symbiotic relationship that markets must take advantage of to experience the full benefit of each. When used together, branding and SEO create an effective marketing strategy. This can drive organic growth, increase visibility, and strengthen customer loyalty and trust. Ultimately, using these two strategies together leads to tremendous success in… Continue reading How Branding And SEO Work Together
By Nick Leighton – NettResults, THO’s Middle East Partner Agency In an increasingly connected world, it’s critical for public relations, marketing, and communications specialists to create a communicator’s guide for cultural diversity. It is the only way to understand the dynamics that exist when communicating across cultural lines. Throughout the year, billions of people celebrate… Continue reading Holidays of The World: A Communicator’s Guide for Cultural Diversity
Public relations is a key tool that can help your business manage its reputation and accomplish goals. It can help with establishing trust, building relationships, and creating a favorable public image. Due to its ever-evolving nature, there are many models of PR. Your business might find it difficult to know which one to adopt. While… Continue reading What Is The PESO Model For Public Relations?
What does economic change mean for your business? It means that you must be more strategic than ever in your marketing and communications. This is when a qualified and experienced public relations firm can build relationships, help you focus on what is important, craft the right message with the right tone, what media channels to… Continue reading How Public Relations Builds Relationships When Market Conditions Change
Public relations has changed in the 21st century and it’s likely to continue evolving in the foreseeable future. For healthcare to work together with PR for better health outcomes, it’s important to mix traditional PR with modern PR. To do that, it’s necessary to understand the importance of PR and how to navigate the new… Continue reading Public Relations And Healthcare Work Together For Better Health Outcomes
There will always be value in tried-and-true traditional public relations practices, however, in an increasingly digital landscape, evolving into new channels and expanding into the digital landscape is not only necessary, it’s required. With more clients looking to build their sales funnels, PR today is no longer press only, and digital is the name of… Continue reading PR + Digital: How the power of digital is driving today’s public relations campaigns
In today’s business environment, everyone is acutely aware of the damage that any crises can cause. Certainly, the clean-up begins as soon as the incident is over. However, today’s crises have a much different twist than those of the past. Today, companies face not only operational challenges that create havoc not only within their customer… Continue reading Crisis Management: Building Success into Your Plan
Communication has changed tremendously in the last decade and it will continue to grow in the future. In 2021, over 4 billion people used social media and this number is projected to rise to 6 billion by 2027. Social media has become an integral part of daily life for both people and businesses. The hospitality… Continue reading Rich Media And Social Media Are Essential For Hospitality Industry Marketing
The holiday season is a time of cheer and gift-giving. And while many people spend this time trying to rest after a busy year, it proves to be one of the busiest times of the year for public relations and consumers both. When done right, the holiday season presents a time of unprecedented growth. With… Continue reading How To Leverage Public Relations During The Holiday Season
The travel and tourism industry is highly competitive. Differentiating yourself is key to rising above the marketing clutter and noise. Often times keeping things simple is the best way to gain focus and clarity about your marketing strategy. The 4 P’s of marketing in the travel and tourism industry is good start. These four factors… Continue reading The 4 P’s Of Marketing For The Travel And Tourism Industry
The construction industry can be highly competitive. For most newly established construction management companies, it can be tough to stand out from the competition. If you’d like your company to establish itself as a market leader in record time, then you need an experienced PR company to light the way. Why Does Your Construction Management… Continue reading Public Relations For Construction Management Companies
Public relations (PR) plays a pivotal role in today’s business landscape, providing strategic communication tools that are essential for companies and brands. PR not only boosts brand awareness and captures media attention, but it also fosters trust between businesses and society. In this guide, we explore the various facets of public relations and the different… Continue reading What Are The Different Types of Public Relations?
The Covid-19 pandemic spurred numerous companies to implement work-from-home policies. Today, these policies are still extremely popular, with lots of employees preferring more flexible work arrangements. However, remote work does come with certain challenges. Training remote employees so they are set up for success can seem daunting at first. To help with this, we’ve listed… Continue reading Tips To Help Leaders Train Remote Employees
5 Ways PR Benefits Architectural Firms Below, we’ve outlined why architectural firms need PR. Increase Awareness For New Projects Each project that your firm takes on is truly unique in its own right. By simply driving by a new building, potential clients won’t truly get to see how much effort you’ve put into the designing… Continue reading Why Architectural Firms Need Public Relations
Happy, engaged, and repeat customers can help you to grow your business. In an age where consumers want to authentically connect with your brand, auto-response messaging won’t do the trick. If lasting, meaningful consumer relationships are your brand’s end goal, then you’ll have to invest in consumer public relations. In this article, we’ll explore what… Continue reading Perfecting The Art of Consumer Public Relations
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