Author: Leeza Hoyt

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.

Essential Skills For Crisis Communications

Crisis communication skills play an important role in helping organizations to relay crucial information during an emergency situation. With access to tried-and-tested communication strategies, experienced communicators can actually help to de-escalate crises. If you want to become an articulate and practiced spokesperson who exudes confidence in stressful situations, then work on developing the following essential… Continue reading Essential Skills For Crisis Communications

Is ESG moving the Needle for your Company?

Boardrooms around the country are filled with conversations about ESG initiatives. What they are; how to implement them; and whether or not they are effective. If they haven’t yet, they’d better start now. According to a PWC study, 88% of investors believe companies that prioritize ESG initiatives represent better opportunities for long-term returns than companies… Continue reading Is ESG moving the Needle for your Company?

How To Use QR Codes in Public Relations Campaigns

The QR code system was invented in 1994, and its original purpose was to track vehicles during manufacturing. But it has come a long way since then. QR codes are now used across industries and are a convenient way for potential customers to access information about products and services. People are using their mobile devices… Continue reading How To Use QR Codes in Public Relations Campaigns

Self Confidence Is The Most Essential Public Relations Skill

If you want to be hailed as knowledgeable and authoritative in your public communications, then you have to exude self confidence. In fact, most people in the PR industry would argue that self-confidence, or a lack thereof, could make or break your career. In your PR communications, you have to be able to convey your… Continue reading Self Confidence Is The Most Essential Public Relations Skill

An Overlooked and Undervalued PR Tip

Originally published by Anne Buchanan on PRGN: https://prgn.com/author/annebuchanan/ The strongest PR tip I have to offer is neither glamorous nor original – but it has stood the test of time. Become a regular consumer of news. Make it a practice to read at least one daily newspaper every day. Regularly listen to news on the radio.… Continue reading An Overlooked and Undervalued PR Tip

16 Precautions For Companies Using Social Media To Handle A PR Crisis

Originally posted by Forbes Agency Council: shorturl.at/BIMS8 When a PR crisis hits, it’s not uncommon for a business to approach it as it would other messaging challenges by reaching out to consumers via social media. Speaking to as many consumers as possible at once might seem expedient, but there are potential hazards to be aware… Continue reading 16 Precautions For Companies Using Social Media To Handle A PR Crisis

What is ESG and why is it important - Los Angeles Public Relations - The Hoyt Organization

What Is ESG And Why Is It Important?

Consumers are no longer satisfied with superficial marketing messages that try to motivate the purchase of high-quality products and services. Since the pandemic, the criteria for acceptable business practices have changed for the better. In other words, if you want to be successful, you have to take your company’s environmental and social impact into account.… Continue reading What Is ESG And Why Is It Important?

How To Optimize Your PR Strategy With Local SEO- The Hoyt Organization

How To Optimize Your PR Strategy With Local SEO

When thinking of the ideal PR strategy, a people-centric marketing approach, thought leadership articles, and promo events may come to mind. It may not be outright obvious at first, but for these PR tactics to be truly effective, every single one of them should be localized. Search engine optimization can do exactly that, which is… Continue reading How To Optimize Your PR Strategy With Local SEO

DE&I Writing Tips for B2B Communications- The Hoyt Organization

DE&I Writing Tips For B2B Communications

If your company is serious about diversity, equity, and inclusion (DE&I), then your B2B writing style and overall marketing strategy should reflect it. DEI shouldn’t be viewed as the latest fad. Instead, industry leaders should recognize how inclusivity and diversity of voice can benefit company growth. Research shows that more diverse businesses boast above-average profitability.… Continue reading DE&I Writing Tips For B2B Communications

How To Achieve Earned Media Success- The Hoyt Organization

How To Achieve Earned Media Success

Achieving earned media success can be tricky! Earned media refers to brand promotion through organic means which can be in the form of a news article, blog, review, or a mention on social media. The reason why there’s so much hype surrounding earned media is because of its effectiveness in forging connections between a brand… Continue reading How To Achieve Earned Media Success

How Empowering Your Team Makes You A Better Leader - The Hoyt Organization

How Empowering Your Team Makes You A Better Leader

If you are in the race to build a successful company, then empowering your team should be a top priority. In fact, this is essential if you want to be a more engaging leader. This means you should respect each employee enough to entrust them with more autonomy, responsibility, and accountability. In other words, after… Continue reading How Empowering Your Team Makes You A Better Leader

How To Recover From A Public Relations Crisis - The Hoyt Organization

How To Recover From A Public Relations Crisis

A public relations crisis is often one of the most feared incidents that could befall just about any company. When not handled appropriately, such a crisis could result in a snowball effect leaving negative publicity, canceled contracts, and a decline in business revenue in its wake. 5 Steps To Recover From A PR Crisis Below,… Continue reading How To Recover From A Public Relations Crisis

Why You Should Care About What Customers Feel

Long gone are the days when a company could simply open its doors on a busy street and expect tons of sales. For a business to be successful in 2022, one truly has to connect with your customers on a deeper level in order for them to choose and support your brand. But how exactly… Continue reading Why You Should Care About What Customers Feel

Words to live by: Why Communications is Critical

While the world will continue to evolve, there is one constant that will stay the same: the need to communicate — effectively. Remember, the way we communicate may change, but the need to do so will not. How did The Hoyt Organization, Inc., (THO) manage to stay at the top of its game for 30… Continue reading Words to live by: Why Communications is Critical

How To Promote Telehealth - Los Angeles Public Relations - The Hoyt Organization

How To Promote Telehealth For Healthcare Services

Even though the world is gradually opening up again after the pandemic, many people are still hesitant to go outside and see their doctor in person. Telehealth provides a great solution for patients who want to consult with their physician from the comfort of their own homes. Telehealth is becoming more and more popular as… Continue reading How To Promote Telehealth For Healthcare Services

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