With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
The Covid-19 pandemic spurred numerous companies to implement work-from-home policies. Today, these policies are still extremely popular, with lots of employees preferring more flexible work arrangements. However, remote work does come with certain challenges. Training remote employees so they are set up for success can seem daunting at first. To help with this, we’ve listed… Continue reading Tips To Help Leaders Train Remote Employees
5 Ways PR Benefits Architectural Firms Below, we’ve outlined why architectural firms need PR. Increase Awareness For New Projects Each project that your firm takes on is truly unique in its own right. By simply driving by a new building, potential clients won’t truly get to see how much effort you’ve put into the designing… Continue reading Why Architectural Firms Need Public Relations
Happy, engaged, and repeat customers can help you to grow your business. In an age where consumers want to authentically connect with your brand, auto-response messaging won’t do the trick. If lasting, meaningful consumer relationships are your brand’s end goal, then you’ll have to invest in consumer public relations. In this article, we’ll explore what… Continue reading Perfecting The Art of Consumer Public Relations
Crisis communication skills play an important role in helping organizations to relay crucial information during an emergency situation. With access to tried-and-tested communication strategies, experienced communicators can actually help to de-escalate crises. If you want to become an articulate and practiced spokesperson who exudes confidence in stressful situations, then work on developing the following essential… Continue reading Essential Skills For Crisis Communications
Boardrooms around the country are filled with conversations about ESG initiatives. What they are; how to implement them; and whether or not they are effective. If they haven’t yet, they’d better start now. According to a PWC study, 88% of investors believe companies that prioritize ESG initiatives represent better opportunities for long-term returns than companies… Continue reading Is ESG moving the Needle for your Company?
The QR code system was invented in 1994, and its original purpose was to track vehicles during manufacturing. But it has come a long way since then. QR codes are now used across industries and are a convenient way for potential customers to access information about products and services. People are using their mobile devices… Continue reading How To Use QR Codes in Public Relations Campaigns
If you want to be hailed as knowledgeable and authoritative in your public communications, then you have to exude self confidence. In fact, most people in the PR industry would argue that self-confidence, or a lack thereof, could make or break your career. In your PR communications, you have to be able to convey your… Continue reading Self Confidence Is The Most Essential Public Relations Skill
Originally published by Anne Buchanan on PRGN: https://prgn.com/author/annebuchanan/ The strongest PR tip I have to offer is neither glamorous nor original – but it has stood the test of time. Become a regular consumer of news. Make it a practice to read at least one daily newspaper every day. Regularly listen to news on the radio.… Continue reading An Overlooked and Undervalued PR Tip
Originally posted by Forbes Agency Council: shorturl.at/BIMS8 When a PR crisis hits, it’s not uncommon for a business to approach it as it would other messaging challenges by reaching out to consumers via social media. Speaking to as many consumers as possible at once might seem expedient, but there are potential hazards to be aware… Continue reading 16 Precautions For Companies Using Social Media To Handle A PR Crisis
Consumers are no longer satisfied with superficial marketing messages that try to motivate the purchase of high-quality products and services. Since the pandemic, the criteria for acceptable business practices have changed for the better. In other words, if you want to be successful, you have to take your company’s environmental and social impact into account.… Continue reading What Is ESG And Why Is It Important?
When thinking of the ideal PR strategy, a people-centric marketing approach, thought leadership articles, and promo events may come to mind. It may not be outright obvious at first, but for these PR tactics to be truly effective, every single one of them should be localized. Search engine optimization can do exactly that, which is… Continue reading How To Optimize Your PR Strategy With Local SEO
If your company is serious about diversity, equity, and inclusion (DE&I), then your B2B writing style and overall marketing strategy should reflect it. DEI shouldn’t be viewed as the latest fad. Instead, industry leaders should recognize how inclusivity and diversity of voice can benefit company growth. Research shows that more diverse businesses boast above-average profitability.… Continue reading DE&I Writing Tips For B2B Communications
Achieving earned media success can be tricky! Earned media refers to brand promotion through organic means which can be in the form of a news article, blog, review, or a mention on social media. The reason why there’s so much hype surrounding earned media is because of its effectiveness in forging connections between a brand… Continue reading How To Achieve Earned Media Success
If you are in the race to build a successful company, then empowering your team should be a top priority. In fact, this is essential if you want to be a more engaging leader. This means you should respect each employee enough to entrust them with more autonomy, responsibility, and accountability. In other words, after… Continue reading How Empowering Your Team Makes You A Better Leader
A public relations crisis is often one of the most feared incidents that could befall just about any company. When not handled appropriately, such a crisis could result in a snowball effect leaving negative publicity, canceled contracts, and a decline in business revenue in its wake. 5 Steps To Recover From A PR Crisis Below,… Continue reading How To Recover From A Public Relations Crisis
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