With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
The COVID-19 pandemic has had a profound effect on the healthcare industry. And while the impact has been felt by everyone from hospitals and insurance companies to patients and families, there are also important lessons to be learned by those in the public relations field. Los Angeles healthcare PR firms and other PR players across… Continue reading 3 Healthcare Lessons Public Relations Agencies Learned From The Pandemic
The war in Ukraine has been raging on for over one month now, and it seems like there is no end in sight. However, with the help of public relations professionals, maybe we can start to turn the tide and gather more public support for Ukraine. Public relations (PR) campaigns can be used to build… Continue reading How Public Relations Can Globally Influence Support for Ukraine
The metaverse is more than just a trending buzzword. If you were around during the birth of social media and digital marketing, you know big things are coming. Statista reports that there are currently over 4.2 billion active social media accounts. Another study determined that 93% of all marketers use social media to market businesses.… Continue reading What Brands Need To Know About Marketing In The Metaverse
Traditionally, PR was print-based. However, today’s world is all about digital channels. As such, your PR tactics need to embrace more digital strategies. This includes digital marketing to help boost your brand awareness and image. If you’re looking to evolve your business and create an impactful online presence, then digital marketing is the way to… Continue reading Why Your PR Strategy Needs Digital Marketing
In today’s fast moving, ever changing digital world, you have to invest in effective marketing strategies that resonate with your audience to get your brand noticed. By incorporating an influencer PR strategy into your strategic digital marketing plan, you have a better opportunity to really connect with potential customers. Unlike any other marketing tactic. consumers… Continue reading Why Your Brand Needs An Influencer PR Strategy
The Client WET (Water Entertainment Technologies), the world’s leader in water entertainment design and technology, was about to unveil their latest creation, a water feature the size of a football field which was to be one of the crowning glory attractions at Expo Dubai, the World’s Fair in 2021. WET’s innovative team of 200… Continue reading Securing High Profile Business Related Media Coverage for Prominent Water Feature at EXPO 2020 Dubai
Luxury day spa offers customers a chance to indulge and unwind. These pamper parlors are often so dreamy that one may assume that these establishments simply promote themselves. This, however, is not the case. Even top-class day spas need a great public relations strategy to stay ahead of the competition and win over new clients… Continue reading How To Promote Your Luxury Day Spa With Public Relations
The beauty and skincare industry is changing. Not so long ago, women couldn’t wait to visit their favorite stores to purchase their must-have beauty products due to the pandemic. Now, however, more and more people shop online. These types of changes in consumer behavior mean that your beauty brand’s old marketing strategies may not be… Continue reading Does Your Beauty And Skincare PR Strategy Need A Makeover?
The food and restaurant industry is evolving at a rapid pace. With consumers being quite adamant in understanding where their food comes from and how their purchases can affect social issues, climate change, and overall wellness, it is now more vital than ever to tell your brand’s story in an authentic way. Below, we delve… Continue reading Public Relations For Restaurant and Food Brands
Expanding into new markets during a pandemic created an interesting challenge for a virtual addiction treatment company. Already designed to provide online and in-person care through web and other applications, the strategy for this program centered on positioning key spokespersons as experts in their field. The initial program accomplished two goals: CAMPAIGN INITIATIVES These media… Continue reading Expanding into new market for a virtual addiction treatment company
When a national treatment center brand stepped up their expansion plans, new locations were selected in Virginia, New Jersey, Kentucky, Ohio and several other states. These were only the first of many that were planned during the year. To raise awareness of these centers, they engaged The Hoyt Organization (THO) to develop and execute a… Continue reading Serving as the voice for a treatment center expanding further into the East Coast region
When a family of treatment centers wanted to raise the awareness of two of their mental health and addiction treatment centers, they turned to THO to broaden their brand. THO worked closely with management and its partner facilities to generate a broad range of coverage for the brand and its key executives, highlighting its leadership in behavioral… Continue reading Raising the awareness of a mental health and addiction treatment center in Southern California
Case Study: USC Lusk Center for Real Estate Positioning a collegiate real estate research center as the premier voice in its industry. Overview The University of Southern California Lusk Center for Real Estate comprises many of the world’s foremost real estate economists and educators. Its mission is to advance real estate knowledge, inform business practice,… Continue reading Establishing Client as Industry’s Voice
The plastic surgery industry is becoming more cutting edge by the second. With more and more talented surgeons entering the field, plastic surgery practices have to invest in more PR to build credibility within the industry. PR can help to establish your brand, which is why it’s best to incorporate it into your overall healthcare… Continue reading Public Relations and Marketing For Plastic Surgery Practices
Competition in the banking industry can be fierce. With numerous financial services companies to choose from, one has to go the extra mile to retain and acquire more clients. This is where public relations comes into play. In this article, we will be discussing PR tips and strategies that support the brand growth of banking… Continue reading Public Relations Tips and Strategies For The Banking Industry
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