With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
Case Study: USC Lusk Center for Real Estate Positioning a collegiate real estate research center as the premier voice in its industry. Overview The University of Southern California Lusk Center for Real Estate comprises many of the world’s foremost real estate economists and educators. Its mission is to advance real estate knowledge, inform business practice,… Continue reading Establishing Client as Industry’s Voice
The plastic surgery industry is becoming more cutting edge by the second. With more and more talented surgeons entering the field, plastic surgery practices have to invest in more PR to build credibility within the industry. PR can help to establish your brand, which is why it’s best to incorporate it into your overall healthcare… Continue reading Public Relations and Marketing For Plastic Surgery Practices
Competition in the banking industry can be fierce. With numerous financial services companies to choose from, one has to go the extra mile to retain and acquire more clients. This is where public relations comes into play. In this article, we will be discussing PR tips and strategies that support the brand growth of banking… Continue reading Public Relations Tips and Strategies For The Banking Industry
The legal industry in the U.S. is very competitive. It can be challenging for new law firms to stand out among the crowd. This is where tried and tested media relations strategies come into play. You can build trust with prospective clients by raising your firm’s visibility, showcasing your success rate, and tying your brand… Continue reading Media Relations Strategies For Law Firms
Most people will agree that seeing 2021 in the rearview mirror is a good sign. Although it’s been a difficult year, we’ve seen compassion, growth and resilience throughout the Covid-19 pandemic. The public relations industry itself has seen a great deal of change as well. Here are a few things that our crystal ball is… Continue reading Public Relations In 2022: What Will The Future Bring?
The entire world has realized the power that great social media marketing can give to a brand. The healthcare industry is no exception. Competition within the industry is getting steeper and patients are demanding faster response times when it comes to sharing critical medical information. Luckily, healthcare social media can help providers to stay on… Continue reading Social Media Marketing For Healthcare Providers
Public opinion can make or break your company’s brand. So how exactly can you persuade public opinion to better understand your company? The answer lies in having the right attitude. How you treat your customers and how you handle both the highs and lows that your company experiences say a lot about the kind of… Continue reading Persuade Public Opinion With The Right Attitude
An effective PR healthcare strategy makes use of both digital marketing campaigns and traditional marketing methods. In order to really set your healthcare brand apart from its competition, you have to stay on top of the latest PR trends. This involves analyzing what works and doing away with what is not adding value to your… Continue reading Planning Your Public Relations Healthcare Strategy
As a tech startup company, there are certain mistakes you cannot afford to make. One of these is underestimating the importance of establishing your brand on the media landscape. A winning public relations strategy can be (and often is) the difference between success and failure. With only 56% of startups making it through to their… Continue reading What You Need to Know About PR as a Tech Startup Company
The holiday season is almost upon us which means it is nearly time to take a well-deserved break. But just because you are planning on taking things slow, it doesn’t mean your business should do the same. Now is the time to start planning ahead so your brand can continue to benefit from effective holiday… Continue reading Public Relations Planning Tips For The Holiday Season
Any public relations firm in Los Angeles will tell you that PR professionals wear many hats. The PR industry combines best marketing practices with strategic communication, editorial, and brand management skills. A great PR firm can help to build brand credibility, increase sales and improve customer and client relationships. Most people have some idea of… Continue reading 7 Things Everyone Should Know About PR Professionals
Are you wondering if you should invest in a Los Angeles PR Firm or maybe just increase your content marketing efforts to get your brand’s name out there? Many may not think it, but content marketing and PR are actually quite similar in a myriad of ways. Both fields can be an invaluable resource for… Continue reading How Content Marketing and PR Are Similar
The goal of any PR firm is to help clients craft messaging and then clearly communicate. But what is the most important way to prepare empathetic, and relatable communication? Active listening. By really listening to what your clients’ target markets are saying, you can effectively position brands into market segments. In this article, we will… Continue reading Practice Active Listening
COVID-19 and now the Delta variant continues to impact our world. It’s not news that it has changed the way we work, socialize, and shop and more. While things have improved since spring 2020, we continue to grapple with the new normal. As a result, what is crucial to moving forward is how we manage our communication. This isn’t the first time that we’ve been through this. From… Continue reading Moving Through a Most Difficult Year: Communications Makes a Difference
Architects are great at drawing up building plans, but most aren’t experts at marketing their own firms. This is where PR comes in. Highly specialized PR firms can help you to stand out from the Architectural crowd. Not only are they essential to getting new clients, but they can also help boost brand credibility and… Continue reading How Can PR Help My Architectural Firm?
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