How To Amplify Your Real Estate Development Brand with PR
Reach a Wider Audience with Targeted Public Relations
One of the key factors for real estate developers to attract more customers is increased brand awareness. By investing in an experienced real estate public relations firm, you will be improve your credibility in the competitive landscape and position your business as an expert in the real estate development industry.
Below, we will look at five ways in which public relations can boost your real estate brand.
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5 Ways To Enhance Your Real Estate Brand With Public Relations
Shine A Spotlight On New Developments
Whenever a new development is in the works, good exposure is crucial if you want to ensure maximum profits.
So, you want to make sure you use PR techniques to promote your new developments. Highlight the entire construction and sales process to keep potential buyers interested and invested in the development.
Having a PR firm here is very beneficial. They know exactly what mediums to utilize to relay your brand’s unique vision behind each project. This way, you can boost awareness of your projects and brand.
A property PR firm will know exactly what type of coverage media houses will want, whether it’s photos or press releases. Most PR firms have great connections with other media outlets. As such, they are experts at ensuring your brand gets the recognition it deserves.
Make Your Voice Heard
People tend to listen to experts in any given field. Information gleaned from a reliable source is worth its weight in gold. Why not become that trusted voice to your clients?
Your real estate development brand can make a name for itself by providing regular commentary on market-related affairs in respected media outlets. Together with property PR, you can decide on a media outlet that will best suit your brand and build your business profile.
When new legislation impacts the housing market, your brand could be the voice that potential investors turn to in order to make educated decisions. Transparency breeds trust, which is why property investors tend to trust undiluted, logical insight. By becoming the voice of the real estate development industry, more clients will come knocking on your door.
Write About Your Buyers
Buyers are always keen to read about the experiences of other buyers that are in the same boat as them.
So, ask your buyers if they would want to feature their buying experience as a case study on your website. By telling their story, you can showcase how your business is uniquely qualified to help meet clients’ needs.
Furthermore, you can also use their story as a testimonial, which could help in landing even more clients. Just be sure to get their written approval before using their story on any platform.
Your PR firm can also feature your buyers’ stories in traditional media publications if you have permission to do so. The best bit about hiring a PR firm to write about your buyers’ stories, is that you get to focus on what you love while all the marketing is taken care of by experienced PR professionals.
Get On The International Bandwagon
Seeing as property investment is an international business, it is a good idea to secure coverage in real estate magazines within select markets. A PR agency will be able to get your property developments in front of the right buyers.
PR firms can target international investors by securing coverage in key global publications. In fact, there are quite a few estate investment titles that will accept articles on different regional markets.
The great thing about PR firms is that most of them have a wide network of close editor acquaintances on speed dial. This makes getting published in these esteemed global publications a lot simpler.
Become A Social Butterfly
Most real estate developers will agree that they have very little time to engage with potential clients on social media platforms. However, when hiring an esteemed PR firm, this is easily taken care of.
By making sure that a regular stream of quality content is released on a monthly basis, you can effectively build a loyal brand following. Guides, press releases, and case studies can all form part of your content calendar and effectively lead potential clients to your website.
Whenever your PR team arranges for an article about your business to be published in a well-known publication, that media house will likely also share the article on their own social media platforms. By doing this, your brand’s audience gets amplified. As a result, you could round up even more potential clients.
Final Thoughts
When it comes down to it, there are a lot of ways in which to amplify your real estate development brand with PR. Not only can PR shine a spotlight on your new developments, but it can also help to build your brand through social media and by securing article
Founder and President at The Hoyt Organization
With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
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