How To Promote Telehealth For Healthcare Services

Reach a Wider Audience with Targeted Public Relations

Even though the world is gradually opening up again after the pandemic, many people are still hesitant to go outside and see their doctor in person. Telehealth provides a great solution for patients who want to consult with their physician from the comfort of their own homes.

Telehealth is becoming more and more popular as a way to provide healthcare services. In fact, research shows that over half of hospitals in the United States use telemedicine.

There are many benefits to using telehealth, including improved access to care, increased convenience, and reduced costs. However, many people are still not aware of what telehealth is or how it works.

In this article, we will explain what telehealth is and discuss some ways that you can promote it to increase its visibility and usage.

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What is Telehealth?

Telehealth is the use of technology to provide healthcare services remotely. This can be done using video conferencing, phone calls, email, or even text messages. The important thing is that it allows patients to receive care without having to come into an office or hospital.

There are many types of telehealth services that can be provided. They include mental health counseling, primary care, disease management, and even specialty care.

How to Promote Telehealth

Here are a few tips on how to promote telehealth within your organization:

1. Create Value In Your Content

In the digital world, content is the undisputed king. No matter what you’re trying to sell, your potential customers are going to do their research online before they make a purchase.

The best way to promote telehealth within your organization is to create content that will show potential patients the value of your services. Write blog posts, create infographics, and shoot videos that explain the benefits in a way that is easy for people to understand.

Here are a few tips for creating valuable content in your messaging:

Make it Visually Appealing

People are more likely to engage with content that is easy on the eyes. Use plenty of visuals, and break up your text with headings and subheadings.

Keep it Short and Sweet

No one wants to read a novel when they’re trying to learn about a new service. Get to the point, and make sure your content is easy to skim.

Use Patient Testimonials

Nothing is more convincing than a real-life success story. If you have patients who have had positive experiences with your telehealth services, ask them if you can use their stories in your marketing materials.

2. Make Telehealth Easy To Access

One of the main barriers to telehealth adoption is patient confusion. Many people are still not familiar with the concept of virtual care, and they may not know how to access your services.

Make it easy for potential patients to find your telehealth offerings by prominently featuring them on your website and in all of your marketing materials. Ensure you include clear instructions on how to connect with a provider virtually.

You can also promote telehealth within your organization by following these tips:

Create a Dedicated Landing Page For Your Telehealth Services

Having a dedicated landing page will make it easy for patients to find the information they need and connect with a provider.

Have A Call-to-action On Your Site

Include a “Book Now” or “Schedule an Appointment” button on your website and in all of your email communications. This will make it easy for patients to take the next step.

Send Email Blasts To Patients Promoting Your Virtual Care Offerings

Include a “Book Now” or “Schedule an Appointment” button on your website and in all of your email communications. This will make it easy for patients to take the next step.

Include a link to your telehealth landing page in all of your email communications.

3. Build Trust Through Telehealth Success Stories

As with any new technology, there is always some uncertainty when it comes to adoption. Many patients may be hesitant to try telehealth because they’re not sure if it will work for them.

One of the best ways to promote telehealth within your organization is to share success stories from patients who have used your services. These stories can be included in your marketing materials, on your website, or even shared on social media.

By sharing success stories, you can help to build trust and show potential patients that your services are effective.

Use Paid Advertising

Paid advertising is a great way to promote your telehealth services to a wider audience. You can use paid ads to target potential patients in your area who may be interested in your services.

There are a number of different platforms you can use for paid advertising, including Google Ads, Facebook Ads, and LinkedIn Ads. Each platform has its own strengths, so it’s important to choose the one that will work best for your needs.

Final Thoughts

When it comes to promoting telehealth, there are a lot of options and avenues available. The key is finding the right mix that works for your organization and patients. With the tips outlined in this article, you should be well on your way to getting started with a successful telehealth program.

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Leeza Hoyt

Founder and President at The Hoyt Organization

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.