Tips for Maintaining a Consistent Brand Online

Reach a Wider Audience with Targeted Public Relations

Social media has become an essential part of building an audience for yourself or your brand. A clean and well-defined aesthetic ensures your page’s traffic and engagement are continually climbing. Using eye-catching images within a defined aesthetic can better promote your social media branding. To maintain the aesthetic of your profile, focus on one key symbol. Whether it be a specific color scheme or a certain environment, the consistency is what makes your page more interesting.

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Stand out.

It is no surprise that there is competition when it comes to building a brand online. Countless companies are fighting for the spotlight and consumer interest online. The implementation of ads on Facebook and LinkedIn make this an even more difficult task, competing with ad budgets and campaigns.

Developing and sticking to a defined theme can help increase your audience. An aesthetic image is a great way to catch your followers’ eye. Once you’ve got their attention with a great image, they’ll want to click and learn more.

Define who you are.

A well curated brand social page can indicate to users that your level of professionalism and quality of product is high. The first thing you have to do is create your social media plan. Decide what content you want to share and keep it consistent. If you switch up the content on your page too often you may start to lose your followers because they’re no longer interested in what you have to say. Once you find your voice and style, run with it. Create content that you know your followers will be interested in.

Be open with your followers. If your or your brand has a goal, make it apparent on your social page. This transparency will create a trusting relationship between you and your followers. This says a lot about who you are.

Show your followers what your brand cares about.

Your social media page should be constantly updated to keep your image fresh. Keep your followers interested by giving them a glimpse into your company and the services you offer. If there are any changes, make sure you let your followers know. Remember to always maintain transparency.

Know your audience. It’s important that your brand’s image and social media aesthetic fit with what your audience would enjoy.

Tell a story.

Your followers want to see content they find interesting. Telling a compelling story through social media posts encourages your followers to “stay tuned” and watch for upcoming content. A series of posts to your page can tell a story, the captions to your photos can be written in a way story telling style, or if you’re on Instagram you can simply post content onto your pages story daily.

If your posts are planned in advance you can maintain an aesthetically pleasing social media page as well as tell a cohesive story on your timeline. If you plan on using Instagram to create your social presence check out our blog post “The Next ‘It’ Tool: Planoly” to get insight on a website that makes planning your social posts easy!

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Leeza Hoyt

Founder and President at The Hoyt Organization

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.