Public Relations Tips and Strategies For The Banking Industry

Reach a Wider Audience with Targeted Public Relations

Competition in the banking industry can be fierce. With numerous financial services companies to choose from, one has to go the extra mile to retain and acquire more clients. This is where public relations comes into play.

In this article, we will be discussing PR tips and strategies that support the brand growth of banking and financial services providers.

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4 Public Relations Tips and Strategies For The Banking Industry

Invest in Social Media

Social media is a wonderful marketing tool that can foster direct communication between your brand and your customers. In other words, it effectively opens the door for quick and honest feedback and gives your company a chance to immediately address any concerns that your online audience may have.

Why is this important? It shows that you value what your customers have to say.

By giving your customers a platform where they can feel seen and heard, you not only have the opportunity to build more brand awareness, but you can also connect with your online audience.

With so many social media platforms to choose from, it’s best to research what each platform can help you to achieve. Facebook fosters a sense of community, while Twitter helps to spark conversations. No matter what platform you choose, be sure to always include LinkedIn as it will help to establish your bank’s expertise and professionalism.

Empower Your Customers

A lot of people are struggling to manage their money in a way that will benefit them in the long run. Not everyone has a degree in finance, but most people are interested in learning how to manage their investments and savings. By identifying where your customers fall short, you can be their guiding light.

Through various PR initiatives, you can appoint trusted and recognized financial services executives to educate your brand’s audience on how to manage their money properly. While doing this, you can shine a light on the various services your company offers. Show how you can help your customers achieve their financial goals.

Whether your bank wants to start a blog or you want to invest in other forms of digital content creation, there are numerous ways that you can provide financial resources for your customers.

Traditional PR, like TV interviews or articles in finance magazines, can also help you to empower more people in managing their finances.

Establish Your Brand’s Credibility

Would you trust an unknown bank with your money? Probably not. People want to be able to put a face to the companies they do business with. The more you know about a brand, the more likely you’ll be to trust them. Trust, especially in the financial services industry, is key when it comes to ensuring company growth.

So how do you build more brand awareness and foster trust and credibility in the process? You need to share your opinion on relative matters. If you want to establish your brand as a thought leader in your industry, you need to be a great conversationalist – both online and in traditional media outlets.

Your brand’s voice can earn you lots of positive media exposure. By sharing some tips and tricks via news websites, radio shows, and interviews, you can establish your company’s credibility. At the same time, you can also build more brand awareness. In the long term, this can help to boost both client acquisition and retention.

Develop an Actionable PR Plan

For any PR strategy to be effective, it needs to be actionable. To really get a headstart on any of the PR ideas you have for your financial company, you need to develop a long-term PR plan. This will help you to organize your action steps and to make the most of your PR budget.

To start, you can decide on the following:

the platform you want to utilize
the topic you want to cover
the angle you want to try
and the team member that will speak on your chosen topic

You can also consider the media outlets that you’d like to target and the budget you have for each month.

Your plan doesn’t have to be intricate to be useful. As long as you take note of everything that can help you to organize your PR event, then you should be right on track.

You also don’t have to think of a PR strategy on your own. By building connections within the PR industry, you can regularly ask for tips and tactics from PR professionals.

You can also expand your network to include marketing and media house professionals. The more people you befriend, the better your feedback will be on what you have planned for the year.

In a Nutshell

By forming a coherent PR strategy for your banking company, you can successfully grow your brand. It can help to establish your company within the financial industry, allow you to connect with your customers, and lend credibility to what you specialize in.

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Leeza Hoyt

Founder and President at The Hoyt Organization

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.