Raising the awareness of a mental health and addiction treatment center in Southern California

Reach a Wider Audience with Targeted Public Relations

When a family of treatment centers wanted to raise the awareness of two of their mental health and addiction treatment centers, they turned to THO to broaden their brand. THO worked closely with management and its partner facilities to generate a broad range of coverage for the brand and its key executives, highlighting its leadership in behavioral healthcare, mental health and addiction awareness and treatment.

THO supported the company’s facilities through an integrated PR campaign focused on:

Leveraging “real-time” news topics as well as utilizing quarterly media topics to conduct outreach and secure coverage for the brand, its partner facilities and key executives in top-tier health and wellness and behavioral health publications as well as local and national business press

Supporting local events and partnerships through key news announcements

Coordinating byline submissions with their in-house writer for key first responder publications

Working closely with the SEO/ digital team to report on real- time coverage and synchronize publicity efforts

Exclusive Insight into Industry Strategies and Trends

THO OUTREACH

The Hoyt Organization’s outreach efforts helped produce over 142 million impressions and the equivalent of 63 pages of editorial content promoting the brand and its partner facilities. These have resulted in an editorial value equal to $1,604,952 .

CAMPAIGN RESULTS

The following metrics offer a brief summary of the editorial coverage THO secured on behalf of the organization during the six-month campaign. Please note, while advertising and editorial are different media, the ad cost comparison provides a benchmark that shows the associated advertising budget that would have been necessary to achieve comparable coverage in these publications.

While advertising is paid media, editorial is considered earned media, providing third-party credibility. As such, the industry standard values the impact of editorial at three times that of paid advertising.

To accurately reflect the significance of editorial coverage, we’ve also included the associated editorial value.

Results were as follows:

Total impressions: 142,186,233

Ad cost comparison: $534,984

Total placements: 25

Editorial value: $1,604,952

Top key features included:

Behavioral Healthcare Executive
Bio Plus Health Bustle
Dr. G Engaging Minds
Emergency Management Forbes Books Radio
Healthline
Malibu Surfside News
Modern Healthcare Orange County
Business Journal Our Weekly
Readmissions News U. S. News & World Report

These efforts have further helped broaden the awareness of mental health and addiction, plus the appeal of this brand as a leading behavioral health center while the company continues to grow and adjust to changes.

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Leeza Hoyt

Founder and President at The Hoyt Organization

With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.