Setting the stage for luxury living in Los Angeles
Setting the Stage for Ultra-Luxury
When a private developer broke ground on the Four Seasons Private Residences Los Angeles, it defined a new pinnacle of luxury. This project quickly became the highest-priced condominium offering in Los Angeles, located in the prestigious North Robertson district, just across from the iconic Four Seasons Hotel Los Angeles at Beverly Hills. FSLA blends sophistication, style, and convenience, nestled within a vibrant neighborhood known for its luxury boutiques, art galleries, and renowned dining destinations.
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A Vision of Excellence
Designed by world-class architecture firm Callison RTKL, the 12-story “paparazzi-proof” building redefines modern luxury with open-concept spaces and fully customizable interiors. The property features 58 exquisite condos, including a $50 million penthouse. Residents have access to an unparalleled range of five-star amenities, such as:
- Concierge services
- A private theater
- In-residence personal chef services
- A rooftop pool with sweeping views
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The Challenge: Creating Buzz from the Ground Up
Two months before groundbreaking, the developer planned an international sales trip to Jakarta, Singapore, and Hong Kong, aimed at attracting high-net-worth buyers. At that stage, the project was little more than a vacant lot, and the team needed immediate, high-profile media coverage to generate interest and build momentum.
THO’s Strategic Response
THO launched an ambitious media relations campaign, strategically focused on the $50 million penthouse. Despite the early stage of the project, the campaign secured high-impact coverage from prestigious outlets, including:
- Wall Street Journal
- Los Angeles Times
- Vanity Fair
- Harper’s Bazaar
- Forbes
- New York Post
This media blitz not only established immediate credibility but also sparked global interest across Asia and beyond.
Results: A Game-Changing Launch
By the time the project officially broke ground, nearly 50% reserved of the units— including the penthouse—had already sold. This early success underscored the power of targeted PR and set the stage for FSLA’s long-term market success.
Founder and President at The Hoyt Organization
With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
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