Life science is a highly regulated and diverse field that evolves constantly. As a result, life science companies find it challenging to cut through the noise and reach their target audience, differentiate themselves, and keep up with the rapid pace of innovation in this field. Case in point, when Genomic Life approached The Hoyt Organization,… Continue reading Lessons Learned From Successful Life Science PR Campaign
When a development company decided to expand into the hotel market, they turned to THO to help spread the word. What was the best way to tackle this? How could we set them apart given how many firms were on the acquisition bandwagon? The Challenge Presidio Hotel Group was in the process of acquiring under-performing… Continue reading Expanding into the Hotel Industry
Challenge As a direct lender, Mountain Funding carved out a strong niche in the opportunistic financing market. The firm was expanding into the development company market and was on the verge of making its first expansion. While the company was keeping its name, it was clear that it was to become a ‘new’ Mountain Funding.… Continue reading Rebranding a Real Estate Development Company Within a Six-Weeks
A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. The Hoyt Organization had worked tirelessly for five years to reach a cherished goal: Ensure that Auction.com achieved at least one clip per… Continue reading Rebranding an Innovative Tech Start-up that Revolutionized its Industry
As an ultra-luxury financing advisory firm, One Million Dollar Plus wanted to upgrade their digital marketing presence and build brand awareness specifically to reach a high-net-worth audience seeking to refinance their real estate. They turned to THO to serve as their strategic communications partner, to map out a plan to make it happen. The Challenge… Continue reading One Million Dollar Plus: Reaching a High-Net-Worth Audience
When Charles R. Drew University of Medicine and Science (CDU) was about to embark on an exciting new path, they turned to THO. Our task was to create the communications roadmap to position the University on a national level, raising the awareness of the institution to not only more potential students, but to their own… Continue reading Positioning a Historically Black Graduate University for Future Growth
When a new app was about to be launched that would revolutionize the digital car buying experience, – giving car shoppers direct access to up to four great financing offers right on their smartphones – they turned to THO to develop and implement the public relations outreach. The goal? – building consumer confidence on the… Continue reading Launching a New Car Financing App
When a leading private equity commercial real estate firm was transitioning leadership to the next generation the key was how to effectively make that transition. How can the new CEO be effective when investors have had little exposure to him? What’s the best way to position him for success to navigate the new office market… Continue reading Setting the stage for a New Generation of Leadership for a Private Equity Firm
How can high school students get exposure to various careers? After the most recent economic downturn, many professionals in architecture, engineering and construction (A/E/C) left their jobs for alternative careers while others are nearing retirement. As a result, the industry is investing in next generation of ACE professionals by offering first hand experiences to high… Continue reading Building the Pipeline for New Talent in the ACE Industry
The State of PR 2023 survey of 1000 PR professionals by Muck Rack found that 70% anticipate challenges in finding earned media placements over the next five years. Any seasoned Publice Relations professional will tell you your digital efforts are only worthwhile if people engage with your brand. Leveraging earned media, like online reviews, is… Continue reading How To Use Online Reviews To Improve Your Earned Media Efforts
How does a developer maximize the visibility of the opening of a $300 million residential tower during a pandemic? The developers of Kurve on Wilshire, an iconic complex located at the apex of downtown Los Angeles and Koreatown, turned to THO to navigate the complexities. While construction continued during the pandemic, public gatherings were not… Continue reading Announcing a $300-Million Tower in Koreatown
Exposure and success go hand in hand, especially in our media-dominated age. For your medical spa to succeed, you have to master public relations and establish your brand. Without professional public and media relations help, getting your foot in the door can be difficult. Fortunately, these public relations marketing tips for medical spa companies will… Continue reading Public Relations Marketing Tips For Medical Spa Companies
What We Did THO DEVELOPED the launch plan for the company’s new location in Torrance, California, creating a news release and media advisory alerting media to the grand opening event. Additionally, the team developed a community outreach campaign on the benefits of the Hydription IV Therapy’s immune boosting benefits in light of COVID-19, offering first… Continue reading How do you LAUNCH a new medical spa and its services during a pandemic?
Tracking and establishing the right business goals and key performance indicators (KPIs) is an essential first step to measure business growth. According to Zippia, there are an estimated 12 to 24 million e-commerce sites worldwide. Knowing and tracking crucial metrics will help guide your decisions to help your business stand out. KPIs enable you to… Continue reading Actionable KPIs That Can Help Grow Your Business
Setting quantifiable PR goals makes it easy to measure your PR initiatives’ progress and track your campaigns’ effectiveness. Improvements in analytic tools and innovative tracking methods, helps make quantifying your business’ PR initiatives easier and more precise. That said, the availability of analytical tools doesn’t mean that business managers are measuring the right KPI’s or… Continue reading Quantifying Public Relations For Your Business
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