What does economic change mean for your business? It means that you must be more strategic than ever in your marketing and communications. This is when a qualified and experienced public relations firm can build relationships, help you focus on what is important, craft the right message with the right tone, what media channels to… Continue reading How Public Relations Builds Relationships When Market Conditions Change
Public relations has changed in the 21st century and it’s likely to continue evolving in the foreseeable future. For healthcare to work together with PR for better health outcomes, it’s important to mix traditional PR with modern PR. To do that, it’s necessary to understand the importance of PR and how to navigate the new… Continue reading Public Relations And Healthcare Work Together For Better Health Outcomes
In today’s business environment, everyone is acutely aware of the damage that any crises can cause. Certainly, the clean-up begins as soon as the incident is over. However, today’s crises have a much different twist than those of the past. Today, companies face not only operational challenges that create havoc not only within their customer… Continue reading Crisis Management: Building Success into Your Plan
Happy, engaged, and repeat customers can help you to grow your business. In an age where consumers want to authentically connect with your brand, auto-response messaging won’t do the trick. If lasting, meaningful consumer relationships are your brand’s end goal, then you’ll have to invest in consumer public relations. In this article, we’ll explore what… Continue reading Perfecting The Art of Consumer Public Relations
Crisis communication skills play an important role in helping organizations to relay crucial information during an emergency situation. With access to tried-and-tested communication strategies, experienced communicators can actually help to de-escalate crises. If you want to become an articulate and practiced spokesperson who exudes confidence in stressful situations, then work on developing the following essential… Continue reading Essential Skills For Crisis Communications
Boardrooms around the country are filled with conversations about ESG initiatives. What they are; how to implement them; and whether or not they are effective. If they haven’t yet, they’d better start now. According to a PWC study, 88% of investors believe companies that prioritize ESG initiatives represent better opportunities for long-term returns than companies… Continue reading Is ESG moving the Needle for your Company?
The QR code system was invented in 1994, and its original purpose was to track vehicles during manufacturing. But it has come a long way since then. QR codes are now used across industries and are a convenient way for potential customers to access information about products and services. People are using their mobile devices… Continue reading How To Use QR Codes in Public Relations Campaigns
If you want to be hailed as knowledgeable and authoritative in your public communications, then you have to exude self confidence. In fact, most people in the PR industry would argue that self-confidence, or a lack thereof, could make or break your career. In your PR communications, you have to be able to convey your… Continue reading Self Confidence Is The Most Essential Public Relations Skill
Most people will agree that seeing 2021 in the rearview mirror is a good sign. Although it’s been a difficult year, we’ve seen compassion, growth and resilience throughout the Covid-19 pandemic. The public relations industry itself has seen a great deal of change as well. Here are a few things that our crystal ball is… Continue reading Public Relations In 2022: What Will The Future Bring?
As a tech startup company, there are certain mistakes you cannot afford to make. One of these is underestimating the importance of establishing your brand on the media landscape. A winning public relations strategy can be (and often is) the difference between success and failure. With only 56% of startups making it through to their… Continue reading What You Need to Know About PR as a Tech Startup Company
Any public relations firm in Los Angeles will tell you that PR professionals wear many hats. The PR industry combines best marketing practices with strategic communication, editorial, and brand management skills. A great PR firm can help to build brand credibility, increase sales and improve customer and client relationships. Most people have some idea of… Continue reading 7 Things Everyone Should Know About PR Professionals
The goal of any PR firm is to help clients craft messaging and then clearly communicate. But what is the most important way to prepare empathetic, and relatable communication? Active listening. By really listening to what your clients’ target markets are saying, you can effectively position brands into market segments. In this article, we will… Continue reading Practice Active Listening
By Brianne Miller – Landis Communications Inc. (LCI) You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like everything else, things are different today.… Continue reading SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role
By Natalie Ghidotti – Ghidotti It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However, with vaccine rollouts across the United States on… Continue reading Five Ways Communicators Should Prepare to Reopen After Covid-19
Social media marketing began simply as businesses posting content they hoped would be seen or shared by others and that somehow viewers would convert to buyers. The advancement and sophistication of tools and technology has been a game changer in a number of ways, for businesses both large-scale and small. Marketing and advertising are nothing… Continue reading Social Media Marketing is a Game Changer – and here’s why
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