Building Bridges to Cross the Generation Gap at Work

Generation Gap Differences Love them or leave them – the fact is we simply can’t ignore them – the generation gap between employers, the Baby Boomers and their younger employees, the Millennials. One of the most common complaints Baby Boomer leaders have about Millennials is that they seem to have a sense of entitlement. This… Continue reading Building Bridges to Cross the Generation Gap at Work

Media Moment: Jessica Isaac

Jessica Isaac is a writer for Apartment Therapy as well as a a freelance professional photographer. You can see Jessica Isaac and her work on her website here and on Instagram here. What led to your interest in writing? What led to your interest in photography? I’ve always loved the slow, introspective nature of writing. Though,… Continue reading Media Moment: Jessica Isaac

Universal Tips for Great Business-to-Business Public Relations

The traits that form the foundation of great business-to-business public relations campaigns are universal. What’s true in the United States is also true in Canada, Mexico, South American, Europe, Asia, Africa and Australia. This is where The Hoyt Organization has partner agencies as part of the Public Relations Global Network. Uwe Schmidt is from THO’s… Continue reading Universal Tips for Great Business-to-Business Public Relations

Media Moment: William Speros, online editor

William Speros is the online editor for Hospitality Design, Contract, and Design:Retail. You can find him on Twitter, Instagram or LinkedIn. What led to your interest in journalism? I’ve always aspired to be a storyteller. I was also curious about so much of the world and wanted to better comprehend its scope. At some point… Continue reading Media Moment: William Speros, online editor

Six Pieces of Advice for Getting an Internship

Finding an internship can seem daunting at first. The tips below can help you land your first internship and gain valuable experience to launch your career. 1. Use your resources Take advantage of on-campus resume help and mock interviews. To prepare for your interview, create a list of questions you may be asked. Internships are… Continue reading Six Pieces of Advice for Getting an Internship

Micro Influencers’ Macro Effect

Micro influencers can have a big impact. Communicating with an audience can be tricky in the digital world’s endless ocean. We often overlook social media posts by companies and brands. Many of these posts do not attract the attention of its audience at the level they desire. Brands often choose to promote their products by… Continue reading Micro Influencers’ Macro Effect

PRGN Adds Offices in Finland and New York, Elects Aaron Blank as President

Group elects new president and adds two new member agencies from Helsinki (Finland) and New York (USA) during bi-annual meeting; Succession and acquisition strategies, digital solutions and services, growth in the Asia-Pacific region and reaching and involving generation Z among larger opportunities discussed by global PR professionals, PRGN. Amersfoort, Netherlands (May 23, 2019) – The… Continue reading PRGN Adds Offices in Finland and New York, Elects Aaron Blank as President

The Big Bang theory of PR

Should PR professionals be afraid of Artificial Intelligence? On the contrary, they should embrace the advantages provided by AI, starting with an enhanced influence. What’s the big bang theory of PR? Will PR professionals be soon replaced by robots? If DeepMind managed, less than 2 years ago, to create an AI “chess master,”the subsidiary of… Continue reading The Big Bang theory of PR

Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine

Optimizing your schedule is important for making the most out of every workday. It’s true no matter what your profession is – public relations professional, CEO, parent, teacher – since every minute you save allows you extra time for yourself, your family or another client. But, prioritizing goals to maximize your daily schedule isn’t always… Continue reading Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine

Making Real Estate Economics Matter to Millions of Californians

The University of Southern California Lusk Center for Real Estate comprises many of the world’s foremost real estate economists and educators. Its mission is to advance real estate knowledge, inform business practice, and address timely issues that affect the real estate industry, the urban economy, and public policy. Among the center’s frequent research offerings is… Continue reading Making Real Estate Economics Matter to Millions of Californians

Are you using the best management tools to communicate?

All too often, we stick with tried and true methods as we track projects and communicate with our clients. However, a number of alternatives are now being used – all with increased efficiency and effectiveness, depending on what you’re trying to achieve and with whom you need to communicate. Each of these new tools offers… Continue reading Are you using the best management tools to communicate?