With so many financial tech (fintech) brands vying for attention in a fiercely competitive market, it’s not enough for a fintech company to merely innovate. They must communicate their value effectively to succeed in a disruptive environment and win new business while protecting existing customers. To achieve this, successful brands leverage the power of fintech… Continue reading Crafting Compelling Stories For Financial Tech Brands
When a new app was about to be launched that would revolutionize the digital car buying experience, – giving car shoppers direct access to up to four great financing offers right on their smartphones – they turned to THO to develop and implement the public relations outreach. The goal? – building consumer confidence on the… Continue reading Launching a New Car Financing App
Financial technology has revolutionized the financial services sector with solutions that make it easy for users to access financial services and make transactions quickly and securely. As a result, the fintech industry has seen immense growth with a compound annual growth rate (CAGR) of about 17%. So how can your fintech business keep in touch… Continue reading FinTech Public Relations Strategies
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