Let’s take a closer look at why public relations matters in tourism and hospitality & how a good PR strategy can help your travel business grow. The Importance of Public Relations in Tourism and Travel PR plays a key role in the tourism industry as it helps businesses shape a positive image and build trust… Continue reading Why Public Relations Is Essential For The Travel and Hospitality Industry
Email marketing has existed for decades and is still a crucial tool for businesses, including higher education institutions. Why Email Marketing Matters in Higher Education Unaffected By Algorithms One of the main reasons why email marketing is still relevant and important in higher education is its directness. Unlike social media, where algorithms determine which users… Continue reading The Essential Email Marketing Guide for Higher Education
Influencer marketing has revolutionized the travel and tourism industry in very different ways, as you’ll see from these 4 inspiring influencer marketing campaigns. 4 Inspiring Influencer Marketing Campaigns Canadian Brand Sun Peaks Tell Their Stories Through Adventure Photography On Social Media Effective storytelling with compelling narratives establishes the connection between your brand and your audience.… Continue reading Inspiring Travel Industry Influencer Campaigns
Understanding The March 2024 Core Update Google is updating its core ranking systems to better evaluate if webpages are unhelpful or provide a poor user experience. In addition, it wants to be able to identify whether web pages were created for the purpose of ranking on search engines instead of being helpful to people. Google… Continue reading Recent Google Core Update: What Is Helpful Content?
This is exactly what Google Alerts does. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. Thinking about adopting Google Alerts as part of your PR strategy? Here is a guide on how to utilize it effectively. What Is Google Alerts? Google Alerts is a free online service… Continue reading Public Relations Guide To Utilizing Google Alerts
It is essential to ensure the quality of the content by fact-checking and proofreading beThe healthcare industry is one of the world’s most important and rapidly expanding industries. With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. Public relations is vital in… Continue reading A Comprehensive Guide To Healthcare Public Relations Strategies for 2025
This article aims to guide you through the essential elements of a compelling press release, offering practical advice and insider tips to ensure your news not only gets noticed but also inspires action. So, how can you write a press release that gets noticed? This article presents the top tips for writing effective press releases.… Continue reading How To Write A Press Release That Gets Noticed
Over the past two years, this platform has changed its algorithm and features, making it an even more valuable resource for PR success. Recent algorithm updates on LinkedIn prioritize content that distributes expertise or advice and bolsters connections with known contacts. Additionally, there’s been a significant uptick in content sharing and engagement, alongside a shift… Continue reading Going Deeper With LinkedIn For Public Relations Success
Without a proper brand strategy, it will be difficult for cannabis businesses to differentiate themselves from competitors. They will also have a harder time building brand awareness and establishing customer loyalty. Wondering how to build the perfect brand strategy for your cannabis business? Here are some best practices to consider. 5 Best Practices For Your… Continue reading Brand Strategy Best Practices For Cannabis Businesses
Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. They’re also the first generation to be truly globalized as they have grown with access to information from all corners of the world at any given time. Therefore, they’re more culturally aware and open-minded than… Continue reading Don’t Miss The Gen-Z Driven PR Opportunity In 2024
Case in point, when Genomic Life approached The Hoyt Organization, they faced the challenge of informing their target audience of the importance of genetic testing. They need to establish their brand as a credible and innovative solution. We created a comprehensive campaign to unveil their exciting new science that makes clinical grade testing affordable and… Continue reading Lessons Learned From Successful Life Science PR Campaign
7 Fresh Social Media Content Ideas 1. Talk To, Not At Your Audience People are on social media for stories and posts that resonate with them personally. The way you word your posts can make all the difference when it comes to fostering engagement. Using a conversational tone invites the audience to share in your… Continue reading 7 Social Media Content Ideas To Keep Your Feed Fresh And Audience Engaged
The Challenge Presidio Hotel Group was in the process of acquiring under-performing hotel properties up and down California, then rebranding the sites under specific flagship names such as Hilton Garden Inn, Marriott and others. The Solution THO designed and developed a program that served as a roadmap to maximize the outreach not only in the… Continue reading Expanding into the Hotel Industry
Now, Google has again decided to lead the pack by embracing the era of Artificial Intelligence, introducing its novel concept of Search Generative Experience (SGE). This latest development harnesses the capabilities of AI, pushing the boundaries even further, and promises to shape the future of digital marketing significantly. What Is Search Generative Experience? Search Generative… Continue reading How Search Generative Experience Will Change Digital Marketing
Supporting Bringing Hope to the Family USA Led by THO’s founder, Leeza Hoyt, who serves on the board, THO provides comprehensive pro bono social media support to help amplify the organization’s mission and reach a wider audience. The collaboration between THO and Bringing Hope to the Family USA demonstrates the power of working together for… Continue reading Building An Online Social Media Presence to Drive Donations
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO as been offering strategic insight to clients across the nation for more than 25 years.
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