As an ultra-luxury financing advisory firm, One Million Dollar Plus wanted to upgrade their digital marketing presence and build brand awareness specifically to reach a high-net-worth audience seeking to refinance their real estate. They turned to THO to serve as their strategic communications partner, to map out a plan to make it happen. The Challenge… Continue reading One Million Dollar Plus: Reaching a High-Net-Worth Audience
When a new app was about to be launched that would revolutionize the digital car buying experience, – giving car shoppers direct access to up to four great financing offers right on their smartphones – they turned to THO to develop and implement the public relations outreach. The goal? – building consumer confidence on the… Continue reading Launching a New Car Financing App
When a leading private equity commercial real estate firm was transitioning leadership to the next generation the key was how to effectively make that transition. How can the new CEO be effective when investors have had little exposure to him? What’s the best way to position him for success to navigate the new office market… Continue reading Setting the stage for a New Generation of Leadership for a Private Equity Firm
How can high school students get exposure to various careers? After the most recent economic downturn, many professionals in architecture, engineering and construction (A/E/C) left their jobs for alternative careers while others are nearing retirement. As a result, the industry is investing in next generation of ACE professionals by offering first hand experiences to high… Continue reading Building the Pipeline for New Talent in the ACE Industry
Great leaders know their weaknesses and their strengths. They are humble, have credibility and are authentic. They also possess soft skills that encourage open communication, interaction within the organization and inspire teams to work together towards a shared goal. Soft skills refer to personal attributes and interpersonal skills that allow someone to interact and work… Continue reading Essential Skills For Great Leaders And PR Professionals
The State of PR 2023 survey of 1000 PR professionals by Muck Rack found that 70% anticipate challenges in finding earned media placements over the next five years. Any seasoned Publice Relations professional will tell you your digital efforts are only worthwhile if people engage with your brand. Leveraging earned media, like online reviews, is… Continue reading How To Use Online Reviews To Improve Your Earned Media Efforts
Storytelling has served as pivotal means to share experiences and propagate knowledge for centuries. In public relations, it has become a powerful tool used by organizations to describe their brand or illustrate a message, and engage with customers, audiences and stakeholders. Public relations practitioners, in particular, understand the importance of telling stories that create a… Continue reading The Art of Storytelling in Public Relations
Representing Genomic Life, a healthcare innovator striving to make affordable, clinical-grade genomic testing available to everyone, was the unveiling of exciting new science that can be a ‘game changer’ for everyone. As one of the most significant medical advancements in our lifetime, it transforms healthcare by enabling us to understand and identify how our unique… Continue reading Healthcare Innovator Game Changing Science
A real estate disruptor that is a technology startup company was ready to launch in the marketplace. BidMyListing was introducing a groundbreaking concept where real estate agents actually paid the homeowner to list their house. This provided homeowners with a unique way to find top agents in their area and gave them the confidence that… Continue reading Real Estate Disruptor and Technology Startup
Have you spent time on PR campaigns only for them to fizzle? You could benefit from using predictive models that tell you how a campaign will fare before it even happens. If you spend time online, you may notice you’re getting more targeted ads. For instance, you had to scroll through hundreds of movies on… Continue reading How Predictive Analytics Can Be Used In PR Campaigns
Are you ready to launch a new project or program for your non-profit organization? Maybe there is a milestone event that needs media attention? Partnering with an experienced and proven public relations firm who can design an effective public relations (PR) strategy. Based on years of public relations experience, we share six expert tips for… Continue reading Architectural and PR Collaborate For Non-Profit Center
Exposure and success go hand in hand, especially in our media-dominated age. For your medical spa to succeed, you have to master public relations and establish your brand. Without professional public and media relations help, getting your foot in the door can be difficult. Fortunately, these public relations marketing tips for medical spa companies will… Continue reading Public Relations Marketing Tips For Medical Spa Companies
The global legal cannabis market will reach $57 billion by 2026. So, to stand out from the growing competition, you need a strong marketing strategy for your cannabis business. Marketing or improving your cannabis business can be challenging due to the complex legal environment and stigma surrounding the industry. However, you can effectively promote your… Continue reading How To Market A Cannabis Business
Tracking and establishing the right business goals and key performance indicators (KPIs) is an essential first step to measure business growth. According to Zippia, there are an estimated 12 to 24 million e-commerce sites worldwide. Knowing and tracking crucial metrics will help guide your decisions to help your business stand out. KPIs enable you to… Continue reading Actionable KPIs That Can Help Grow Your Business
Setting quantifiable PR goals makes it easy to measure your PR initiatives’ progress and track your campaigns’ effectiveness. Improvements in analytic tools and innovative tracking methods, helps make quantifying your business’ PR initiatives easier and more precise. That said, the availability of analytical tools doesn’t mean that business managers are measuring the right KPI’s or… Continue reading Quantifying Public Relations For Your Business
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