Securing High Profile Business Related Media Coverage for Prominent Water Feature at EXPO 2020 Dubai

The Client    WET (Water Entertainment Technologies), the world’s leader in water entertainment design and technology, was about to unveil their latest creation, a water feature the size of a football field which was to be one of the crowning glory attractions at Expo Dubai, the World’s Fair in 2021.   WET’s innovative team of 200… Continue reading Securing High Profile Business Related Media Coverage for Prominent Water Feature at EXPO 2020 Dubai

Public Relations For Restaraunt and Food Brands - The Hoyt Organization

Public Relations For Restaurant and Food Brands

The food and restaurant industry is evolving at a rapid pace. With consumers being quite adamant in understanding where their food comes from and how their purchases can affect social issues, climate change, and overall wellness, it is now more vital than ever to tell your brand’s story in an authentic way. Below, we delve… Continue reading Public Relations For Restaurant and Food Brands

Raising the awareness of a mental health and addiction treatment center in Southern California - The Hoyt Organization

Raising the awareness of a mental health and addiction treatment center in Southern California

When a family of treatment centers wanted to raise the awareness of two of their mental health and addiction treatment centers, they turned to THO to broaden their brand. THO worked closely with management and its partner facilities to generate a broad range of coverage for the brand and its key executives, highlighting its leadership in behavioral… Continue reading Raising the awareness of a mental health and addiction treatment center in Southern California

Plastic Surgery Marketing and Public Relations - The Hoyt Organization

Public Relations and Marketing For Plastic Surgery Practices

The plastic surgery industry is becoming more cutting edge by the second. With more and more talented surgeons entering the field, plastic surgery practices have to invest in more PR to build credibility within the industry. PR can help to establish your brand, which is why it’s best to incorporate it into your overall healthcare… Continue reading Public Relations and Marketing For Plastic Surgery Practices

Media Relations Strategies For Law Firms - The Hoyt Organization

Media Relations Strategies For Law Firms

The legal industry in the U.S. is very competitive. It can be challenging for new law firms to stand out among the crowd. This is where tried and tested media relations strategies come into play. You can build trust with prospective clients by raising your firm’s visibility, showcasing your success rate, and tying your brand… Continue reading Media Relations Strategies For Law Firms

Public Relations In 2022 What Will The Future Bring - The Hoyt Organization

Public Relations In 2022: What Will The Future Bring?

Most people will agree that seeing 2021 in the rearview mirror is a good sign. Although it’s been a difficult year, we’ve seen compassion, growth and resilience throughout the Covid-19 pandemic. The public relations industry itself has seen a great deal of change as well. Here are a few things that our crystal ball is… Continue reading Public Relations In 2022: What Will The Future Bring?

Persuade Public Opinion With The Right Attitude - The Hoyt Organization

Persuade Public Opinion With The Right Attitude

Public opinion can make or break your company’s brand. So how exactly can you persuade public opinion to better understand your company? The answer lies in having the right attitude. How you treat your customers and how you handle both the highs and lows that your company experiences say a lot about the kind of… Continue reading Persuade Public Opinion With The Right Attitude

Planning Your Public Relations Healthcare Strategy - The Hoyt Organization

Planning Your Public Relations Healthcare Strategy

An effective PR healthcare strategy makes use of both digital marketing campaigns and traditional marketing methods. In order to really set your healthcare brand apart from its competition, you have to stay on top of the latest PR trends. This involves analyzing what works and doing away with what is not adding value to your… Continue reading Planning Your Public Relations Healthcare Strategy

What You Need To Know About PR as a Tech Startup Company -The Hoyt Organization

What You Need to Know About PR as a Tech Startup Company

As a tech startup company, there are certain mistakes you cannot afford to make. One of these is underestimating the importance of establishing your brand on the media landscape. A winning public relations strategy can be (and often is) the difference between success and failure. With only 56% of startups making it through to their… Continue reading What You Need to Know About PR as a Tech Startup Company

Los Angeles Publick Relations - Practice Active Listening - The Hoyt Organization

Practice Active Listening

The goal of any PR firm is to help clients craft messaging and then clearly communicate. But what is the most important way to prepare empathetic, and relatable communication? Active listening. By really listening to what your clients’ target markets are saying, you can effectively position brands into market segments. In this article, we will… Continue reading Practice Active Listening

5 Tips To Grab Major Public Relations Media Attention - The Hoyt Organization

5 Tips To Grab Major Public Relations Media Attention

In order for your brand to get the recognition it deserves, you’ll have to get creative. Media outlets, journalists, and news agencies won’t just give anyone the time of day. They are looking for the next big story that will really be worth their time. Below, we will be looking at five tips that will… Continue reading 5 Tips To Grab Major Public Relations Media Attention

Building Your Healthcare Brand With Public Relations Strategies - The Hoyt Organization

Building Your Healthcare Brand With Public Relations Strategies

Need a more strategic approach to growing your healthcare brand? By investing in an experienced and reputable PR firm, you can really zero in on your customers’ wants and needs. By communicating in a clear, relatable way, your brand can build patient trust and increase customer satisfaction. In this article, we are focusing on different… Continue reading Building Your Healthcare Brand With Public Relations Strategies

What We Can Learn From The Condo Collapse in Miami

The recent tragic condominium collapse near Miami showed once again how important being prepared for crisis management response can be. Tragedies happen. However, how we respond to them can be the difference between failed public relations and professionally crafted crisis management communication with government agencies, media and the public. 7 Things We Can Learn About… Continue reading What We Can Learn From The Condo Collapse in Miami

Social Media Marketing is a Game Changer – and here’s why

Social media marketing began simply as businesses posting content they hoped would be seen or shared by others and that somehow viewers would convert to buyers. The advancement and sophistication of tools and technology has been a game changer in a number of ways, for businesses both large-scale and small. Marketing and advertising are nothing… Continue reading Social Media Marketing is a Game Changer – and here’s why

What COVID-19 Taught Us About Communications

COVID-19 has been one of the longest news cycles we’ve experienced in recent times. An unprecedented event in our nation’s history, it is the driving force behind almost every communications and public relations campaign currently underway. Why? It’s changing everything. From where we work, to how we shop and of course, how we communicate. As… Continue reading What COVID-19 Taught Us About Communications