The Connection Between PR And Digital Marketing Digital PR is an online marketing tactic used by businesses and marketers to increase a brand’s online presence. This strategy is used to: Digital PR strategy is therefore a combination of digital marketing and public relations. Digital marketing involves the use of online technology to promote brands and… Continue reading Why Your PR Strategy Needs Digital Marketing
The Client WET’s innovative team of 200 has created over 260 public installations, notably including The Fountains of Bellagio, The Dubai Fountain, The Revson Fountain at Lincoln Center, The Fountains of Wynn Palace in Macau, Aquanura in the Netherlands, and the Olympic Fountains in Salt Lake City and Sochi, Russia. The firm holds more than… Continue reading Securing High Profile Business Related Media Coverage for Prominent Water Feature at EXPO 2020 Dubai
3 Key PR Tactics For Food And Restaurant Brands Allow Customers to Experience Your Brand People rarely stay spectators if they see something fun they really want to participate in. Why not grab this golden opportunity to transform your food brand into the next experiential treat? After all, foodies are all about enjoying and truly… Continue reading Public Relations For Restaurant and Food Brands
THO supported the company’s facilities through an integrated PR campaign focused on: THO OUTREACH The Hoyt Organization’s outreach efforts helped produce over 142 million impressions and the equivalent of 63 pages of editorial content promoting the brand and its partner facilities. These have resulted in an editorial value equal to $1,604,952 . CAMPAIGN RESULTS The following metrics offer… Continue reading Raising the awareness of a mental health and addiction treatment center in Southern California
Positioning a collegiate real estate research center as the premier voice in its industry. Overview While multifamily markets inch toward normalcy with modest rent increases in urban areas, suburban rents will continue to increase at high rates as vacancies remain scarce. The 2021 University of Southern California Casden Economics Forecast projects triple-digit dollar rent increases over the next two years for apartment dwellers in each of the region’s five markets with the highest rates of increase occurring… Continue reading Establishing Client as Industry’s Voice
3 Ways Public Relations Can Benefit Your Plastic Surgery Practice PR Can Help To Boost Your Website’s Google Ranking In today’s digital age, you have to ensure that your online content is discoverable on search engines. How exactly does one do that? The answer lies in investing in your website’s search engine optimization (SEO). There… Continue reading Public Relations and Marketing For Plastic Surgery Practices
Four Media Relations Strategies For Law Firms 1. Reach Out To Media Publications No matter what area of law you specialize in, it is essential to proactively reach out to various media houses. Bloggers and journalists from esteemed publications can portray you as a thought leader in your respective field. They will also be able… Continue reading Media Relations Strategies For Law Firms
The ESG movement will continue to grow. Companies that embrace ESG (environmental, social and corporate governance) policies and dedicate their corporate culture to supporting these environmental and social measures will set the stage for good stewardship of not only their own company but the world at large. I believe a company’s ESG score will become a… Continue reading Public Relations In 2022: What Will The Future Bring?
Below, we explore what public opinion is and how having the right attitude can influence how your customers engage with and perceive your brand. Public Opinion and Brand Perception Public opinion can be defined as the view of a sum of individuals on a specific issue. Public opinions regarding a particular business can be formed… Continue reading Persuade Public Opinion With The Right Attitude
How To Plan Your PR Healthcare Campaigns Determine the desired outcome If you want to effectively measure the effectiveness of your PR efforts, you will have to define the outcomes of all your marketing campaigns. Whether you want more brand awareness, reach a different demographic, or simply increase sales, you can effectively measure your success… Continue reading Planning a Winning Healthcare PR Strategy for 2025
Below, we outline the most important things you need to know about your tech startup’s relationship with the public. 5 Things To Know About PR As A Tech Startup Company These tips should help you navigate how to choose a PR strategy for your company. Start Small Remember: you are a business, not a celebrity.… Continue reading What You Need to Know About PR as a Tech Startup Company
What Is Active Listening? When it comes down to it, active listening requires you to be genuinely interested in the everyday concerns, wants, and needs of your target audience. It enables you to look at your brand from another vantage point and objectively analyze your shortcomings. More importantly, it also enables you to truly understand… Continue reading Practice Active Listening
5 Expert PR Tips For Attracting Media Attention Mingle With The Right Crowd Networking opportunities can take up a lot of time, but if done right, then it is definitely time well spent. Of course, if you hired an experienced PR firm, then you might not have to attend events on a regular basis. However,… Continue reading 5 Tips To Grab Major Public Relations Media Attention
Why Healthcare Brands Need PR Most healthcare brands are promising the world to potential customers. But, do these healthcare providers really care about each individual’s physical health? And if they do, how will they be able to convince you of that? People are being flooded with marketing material on a day-to-day basis. So, it’s crucial… Continue reading Building a Strong Healthcare Brand Through PR in 2025
7 Things We Can Learn About Crisis Management From The Miami Condo Collapse Let’s take a look at seven crisis management lessons that the condo collapse highlighted. Be Proactive Before any crisis occurs, it is best to act quickly to prevent the escalation of a potential problem. After the collapse of the Surfside condo, there… Continue reading What We Can Learn From The Condo Collapse in Miami
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO as been offering strategic insight to clients across the nation for more than 25 years.
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