Social media marketing began simply as businesses posting content they hoped would be seen or shared by others and that somehow viewers would convert to buyers. The advancement and sophistication of tools and technology has been a game changer in a number of ways, for businesses both large-scale and small. Marketing and advertising are nothing… Continue reading Social Media Marketing is a Game Changer – and here’s why
COVID-19 has been one of the longest news cycles we’ve experienced in recent times. An unprecedented event in our nation’s history, it is the driving force behind almost every communications and public relations campaign currently underway. Why? It’s changing everything. From where we work, to how we shop and of course, how we communicate. As… Continue reading What COVID-19 Taught Us About Communications
This post is courtesy of Bob Brady at Xenophon Strategies, Inc. one of our Public Relations Global Network partners. Possibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation. As the Covid-19 pandemic and lockdowns still continue to affect our day-to-day… Continue reading Expand Your Monitoring, and Brand, With Social Listening Tools
This post is courtesy of Stéphane Billiet at WE Agency, one of our Public Relations Global Network partners. Companies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy. While this avalanche… Continue reading What if we turned the Covid-attitude into sustainable corporate behavior?
The coronavirus pandemic has influenced everyone, but its impact is greater for some more than others. If you are wishing you could help those in need while still observing social distancing, then look no further. Here are some ideas on how to volunteer and make a difference during this crazy time. 1. Make Sack Lunches… Continue reading Great Ways to Volunteer During the Global Pandemic
Due to the COVID-19 pandemic, most people are working from home. This means that they are their own bartenders in charge of making their own cocktails at the end of the day. We pulled together some of our favorite recipes for refreshing cocktails and hope they give you some inspiration and make your day a… Continue reading Cocktails to Drink During COVID-19
Working from home during this pandemic has been an interesting adjustment for all of the people who usually report to an office everyday. At first, it’s about finding your groove and space at home to be productive, but eventually you realize that another aspect is hard to get used to: not seeing your coworkers. We… Continue reading Team Bonding While Working Remotely
When asked how he got into journalism, Roger Vincent replied “I had a great professor who pressed me – and I didn’t know plumbing. He said, ‘You’re not going to make a living with a typewriter unless you get serious.’ So, I did.” Today, more than 25+ years later, he covers commercial real estate for… Continue reading Media Monday: Los Angeles Times Real Estate Editor Roger Vincent
Working from home has its challenges, especially if you have young children. You may find it difficult to concentrate or complete a project in a timely manner. Keep reading to find out how you can work from home while still keeping an eye on the kids! 1. Communicate Before you begin working from home, make… Continue reading How to Work From Home While Watching Your Kids
This post is courtesy of Annelise Krafft at HMA Public Relations, one of our Public Relations Global Network partners. As the world continues to social distance in an attempt to flatten the COVID-19 curve, networking and professional relationships can feel impossible to maintain. Although our new normal doesn’t encourage face-to-face interactions, there are still ways… Continue reading How to Network While Social Distancing
This post is courtesy of Jessica Muzik at Bianchi Public Relations, one of our Public Relations Global Network partners. With COVID-19 “stay at home, stay safe, save lives” orders now firmly in place nearly everywhere, those that are working from home are finding themselves using one of a variety of video meeting services such as… Continue reading 10 Tips for Video Conference Meetings from Home
For a market with a seemingly adverse attitude towards density, even in the midst of a severe housing shortage, small-lot development can be a solution for buyers and investors. Looking around the Los Angeles metro area, it is apparent that more and more submarkets are embracing this style of redevelopment opportunities as raw land, when… Continue reading 3 Reasons Why Thinking Small in the Big City Could be a Good Investment
One of the most talked about bills in California is Senate Bill 50 (SB 50) (CA SB50). Central to some much needed housing policy reform, SB 50 is Sen. Scott Wiener’s (D-San Francisco) upzoning response to California’s housing crisis. SB 50 would override local restrictions on density and allow four-to-five-story multifamily developments to be built near “high quality” transit… Continue reading CA SB50 Dies in the Senate – Again
It has been difficult to ignore the mention of a U.S.-China trade war in the last year and its impacts on real estate. One of the most jarring statements by the U.S. was in decision to increase on tariffs on $200 billion worth of Chinese imports in mid-2019. The products affected, which are in List 3 within Section… Continue reading What the Tariff and Trade War Means for Real Estate
Healthcare providers have an opportunity today that no other provider, hospital or clinic has had in the past. Today, healthcare providers have the ability to connect with your local communities, communicate about issues impacting those around them and share knowledge in a major way. When we think of social media management or public relations and… Continue reading How Healthcare Providers Can Communicate With The Community
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