Generation Gap Differences For Millennials it is the rigidity, the lack of flexibility, the “overbearing attitude” of the Baby Boomers that drives them to despair. And the frustration is not just between Baby Boomers and Millennials, Generation X is in the mix as well. Gen Xers are the often-overlooked generation that shares characteristics with Baby… Continue reading Building Bridges to Cross the Generation Gap at Work
Jessica Isaac is a writer for Apartment Therapy as well as a a freelance professional photographer. You can see Jessica Isaac and her work on her website here and on Instagram here. What is something that you would like people to know about freelance writing? Having a voice is probably more important than technical perfection. Being… Continue reading Media Moment: Jessica Isaac
Business to business communication is essential. After 40 years of agency history, there are some key learnings I’d like to share. We find that one of the best PR tools are case studies. Let’s clarify first how we in the German market define a case study. It’s definition is an article showing a solution (product/service)… Continue reading Universal Tips for Great Business-to-Business Public Relations
William Speros is the online editor for Hospitality Design, Contract, and Design:Retail. You can find him on Twitter, Instagram or LinkedIn. It was and remains deeply rewarding to gain a person’s trust in order to help us all make sense of the world. There are not many other jobs that come to mind in which… Continue reading Media Moment: William Speros, online editor
2. Do Your Homework on Internships Before your interview, do your homework and research the company. Make sure you can express why you want to work there and what strengths you can offer to help the company succeed. What is their mission statement and how can you help the company further their goals? During the… Continue reading Six Pieces of Advice for Getting an Internship
Who are these influencers? An influencer is a person who influences or changes people’s behavior by definition. They have an impact on others. They have gained their follower’s trust. Many people may consider them an authority on a given topic. These topics can range from health to fitness to fashion. An influencer creates a social… Continue reading Micro Influencers’ Macro Effect
Amersfoort, Netherlands (May 23, 2019) – The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the top five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual meeting in Amersfoort, the Netherlands. The three-day event, where the group’s leadership teams discuss… Continue reading PRGN Adds Offices in Finland and New York, Elects Aaron Blank as President
News blogs & magazines to monitor if you’re in a public relation, strategic communications, marketing or search engine optimization (SEO) industry.
This relatively scary scenario is very likely to become reality. Should we have regrets that certain tasks – essential but time-consuming – such as monitoring content, identifying likes, shares and comments spreading on social media would be “uberized” by AI tools? Actually, we should praise automation for unleashing human talent that will fully benefit the… Continue reading The Big Bang theory of PR
A number of years ago, I spoke with a colleague about ways to be more productive and efficient. We started talking about The Ivy Lee Method, a 100-year-old strategy that has been proven to help people save time and reduce wasted energy. Under this method, you should focus on one task at a time, going from… Continue reading Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO as been offering strategic insight to clients across the nation for more than 25 years.
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