By Andy See – Perspective Strategies | June 28, 2021 At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. However, many make the mistake that PR can help them solve a… Continue reading The Best PR Can’t Replace Real Leadership
By Lauren Reed – Reed Public Relations Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between. With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram… Continue reading How to Find Micro-Influencers That Match Your Brand
There are millions of websites and brands out there trying to reach the same customers and clients that you are. So, what sets your website apart from the others? If we have learned anything from 2020, it is that online marketing is more important than ever before. As people were locked in their homes, online… Continue reading 5 Reasons Why You Need A Blog For Your Company
By Philip Hauserman – The Castle Group What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. Crisis communications… Continue reading 2020 – The Year of Crisis
By Natalie Ghidotti – Ghidotti Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and challenged public relations professionals around the… Continue reading How PR Will Absorb the Social Sphere in the 2020s
By C.L. Conroy – The Conroy Martinez Group As we look forward to this new year of 2021, what do companies need to do to move their brand forward and increase the bottom line. As members of the Public Relations Global Network (PRGN), we are all given this challenge by our clients regularly. Of course,… Continue reading Companies Should Invest into PR & Digital in 2021 and Beyond
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