Stay Connected Communication played an important role throughout my internship. Zoom calls helped keep everyone in the loop during our daily morning meetings. This was a great touchpoint to ensure that the essential tasks were still completed. Without Zoom, we might not have seen each other at all. Emails and phone calls just don’t cut… Continue reading 5 Tips For A PR Intern During COVID-19
To a certain extent one can expect a gradual absorption of digital methodologies and practices in any agency that has its roots firmly established in traditional PR practice. Many agencies take their first steps by adding on social media management to their traditional offering and promptly hire a sharp young social media manager to do… Continue reading What does a PR firm do in the digital age?
Virtual Care In order to comply with the mandatory stay-at-home order and respect social distancing regulations, the healthcare industry is prioritizing virtual care as a way to respond to the virus. Patients and caregivers no longer need to come in contact and can avoid the risk of infection, as appointments are now held virtually. This… Continue reading How COVID-19 Reshaped Healthcare Communication Strategies
The second imperative would be health and safety. The health and safety agenda is now a key aspect of organisations, be it from a workplace or store-front perspective. The paradigm shift towards health and safety is now enterprise-wide and involves a much wider value chain than before. An example of this would be the growth of… Continue reading Being Purpose Driven: The New Imperative to Reinventing Businesses Post COVID-19
1. Use Visuals It sounds straightforward, but visuals can determine the success of one’s company page. One of the first images visitors will see on an individual’s LinkedIn page is the banner image. All posts should have eye-catching videos and lively photos. The use of videos can amplify your posts and attract a new following. For photos,… Continue reading 5 Tips for Improving a Business’s LinkedIn Page
Two of the critical factors underlying successful SEO are the same as that of a successful PR practitioner: credibility (building trust and relationships with stakeholders) and substance (delivering information that is credible and informative). Search engines prioritise what is useful and substantial because their business model depends on presenting a relevant product offering to millions… Continue reading It Takes More Than an Optimised Press Release to Hit the SEO Mark
By Alessandra Malvermi – Sound Public Relations As a woman, entrepreneur and co-founder of Sound Public Relations, I take great interest in leadership issues and I believe public relations can play a leading role in spreading awareness for values and themes of gender diversity, as well as in inspiring and giving voice to generative leadership models.… Continue reading Female leadership and PR: What have they in common?
1. Stay active Even though your gym may be closed, it is crucial to continue exercising on a regular basis. Not only is exercise important for your physical health, but it is also important for your mental health. According to the Help Guide, exercise can help lower feelings of stress and depression. There are many… Continue reading 5 Coronavirus Self-Care Tips For A Public Relations Professional
Here are some examples of our tried and tested tactics: 1. Organize and escort individual & group press trips We offer planning of individual press trips for journalists and specialized bloggers. This is a proven method to guarantee a large volume of high-quality coverage in leading nationwide media (newspapers, news sites, blogs and social media)… Continue reading Real Estate Communications: Add Color to Concrete
Global communications group elects new officers during first virtual bi-annual meeting During the online video meeting – which replaced an in-person conference in Scottsdale, Arizona, USA – members elected Robert Bauer, managing partner of accelent communications of Vienna, Austria as PRGN’s 29th president. Bauer will lead the worldwide network of 51 independently owned firms for… Continue reading Public Relations Global Network Elects Robert Bauer as President
Second: There are growing expectations of transparency from politicians and governments, customers and consumers, civil society and the public, all amplified by traditional and social media. Transparency can also be thrust upon organizations as a result of data breaches, whistle-blower complaints, and employee activism, all facilitated due to the digitalization of assets and communications. The rise… Continue reading The Five Pillars of Online Reputation Management
The fact is, millions of Americans struggle with mental health issues. The National Alliance of Mental Health reports that one in five adults in America experiences mental illness in their lifetime. Currently, it is estimated that nearly 10 million Americans are living with a serious mental disorder. The most common mental disorders are anxiety disorders,… Continue reading How PR can shape the mental health conversation
Social media is a powerful tool for almost all industries and professionals. Since real estate is so visual, it’s the perfect subject for social media posts and campaigns. Whether you are a realtor looking to boost your listings and services or a commercial real estate broker leasing spaces in a shopping center, there is a… Continue reading How to Ensure Social Media Success for Real Estate
From a PR perspective, the most telling float this year was the UPS float. Leading the way with “Stories Change Our World,” the moniker sets the stage for reinforcing the importance of shaping the story. While it was designed to support the Toys for Tots Literary Program – which captured the Sweepstakes Award – it… Continue reading Happy New Year!
Strategic communications agency ADVERUM in Vilnius, Lithuania, conducted a survey on the decision-making process among executives responsible for hiring PR agencies in September 2019. In total 82 decision makers at marketing and communication departments of international companies in Lithuania responded and shared their opinion on the most important evaluation factors when selecting and working with… Continue reading What Makes a PR Firm The Best For You?
Everyone has questions when they are launching a new campaign. Finding the right agency is the first step to making the process successful. Here are some of the frequently asked questions that will help you find the right match.
We manage a wide range of projects—from one-off campaigns, such as product launches or crisis communications, to comprehensive, long-term partnerships that help build your brand. For more details on our services, please visit our Services page.
While we successfully deliver both, our strength lies in forging long-term, strategic relationships. This approach allows us to develop deep insights into your business, ensuring sustained brand growth. Learn more about our strategic approach on our Public Relations and Media Relations page.
To achieve impactful results, our campaigns generally start in the $10K per month range and scale up from there depending on the various components that are selected for the campaign. This budget enables us to allocate the necessary resources for a comprehensive, strategic approach. If your budget is different, we encourage you to reach out so we can explore the best options for your needs.
We understand that every business is unique. If your current budget falls below our typical range, we’re happy to discuss creative, phased solutions or smaller-scale projects that can help you achieve your goals while paving the way for future growth.
We work best with organizations that are committed to building a strong, lasting brand presence through proactive PR strategies. If you’re looking for strategic, long-term growth and are ready to invest in a comprehensive approach, we’re likely a great match. You might also find our Case Studies useful to see how we’ve helped similar clients.
Once you provide your details—such as your PR needs, budget range, and any specific questions—we review your inquiry and reach out to schedule a consultation. This conversation helps us determine the best way to support your objectives, whether it’s a single campaign or an ongoing partnership. In the meantime, feel free to explore our Blog for insights on industry trends and best practices.
A strategic public relations & integrated communications agency, THO as been offering strategic insight to clients across the nation for more than 25 years.
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