As the global pandemic continues to greatly affect major cities, many industries are rapidly trying to adapt. The healthcare industry is no exception, as it forced to make revisions to its daily protocols. With those unprecedented changes, public relations professionals are also expected to modify the way they communicate on social media. Virtual Care In… Continue reading How COVID-19 Changed Communication in the Healthcare Industry
The COVID-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands to reimagine themselves for the new marketplace in this COVID-19 era. In fact, businesses, big or small (including mom and… Continue reading Being Purpose Driven: The New Imperative to Reinventing Businesses Post COVID-19
A business’s LinkedIn page should serve as a marketing tool rather than a conventional “About Us” page. The key objective of a company page is to engage and interact with the audience while building brand awareness. Another key goal should be to retain current followers while building a strong follower count. Here are a few… Continue reading 5 Tips for Improving a Business’s LinkedIn Page
By Lynn Erasmus – HWB Communications In today’s world, savvy PR pros need to be more than just good writers, they need to be knowledgeable about what constitutes optimised digital platforms and they must know how to manage the interaction between these platforms to maximise the chances of achieving the best possible SEO ranking. Two of… Continue reading It Takes More Than an Optimised Press Release to Hit the SEO Mark
By Alessandra Malvermi – Sound Public Relations The most recent research studies on leadership share the image of a future increasingly characterized by skills that have socially and historically belonged to the females. The old “command-economy” mentality by Henry Ford is now outdated and overtaken by the modern working organization, inspired by values such as active… Continue reading Female leadership and PR: What have they in common?
The coronavirus pandemic is affecting everyone differently, sometimes adversely, and individuals in the public relations industry are not exempt from this. One area in particular where many are suffering is self-care. Whether it is working longer hours or spending days without seeing loved ones, the change at home and work can affect your overall health.… Continue reading 5 Coronavirus Self-Care Tips For A Public Relations Professional
By Uwe Schmidt – Industrie-Contact AG PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales… Continue reading Real Estate Communications: Add Color to Concrete
Global communications group elects new officers during first virtual bi-annual meeting As the Los Angeles area partner agency, The Hoyt Organization is pleased to announce the slate of new Public Relations Global Network (PRGN) officers for one of the world’s five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s… Continue reading Public Relations Global Network Elects Robert Bauer as President
By Toomas Kull – Cabinet Privé de Conseils, S.A. Managing reputation for a brand or a company at the turn of this decade has been challenging for a variety of reasons: First: Everything has become faster and global, from news to information exchange, movements, trends and issues. Many of the recent grassroots movements and major issues, such… Continue reading The Five Pillars of Online Reputation Management
Despite the fact that mental health disorders are rising in prevalence around the world and will cost the global economy 16 trillion by 2030, mental and behavioral health services are frequently stigmatized. In stark contrast, Millennials ranked mental health issues as their number one concern in this year’s annual health report by Blue Cross Blue… Continue reading How PR can shape the mental health conversation
Social media is a powerful tool for almost all industries and professionals. Since real estate is so visual, it’s the perfect subject for social media posts and campaigns. Whether you are a realtor looking to boost your listings and services or a commercial real estate broker leasing spaces in a shopping center, there is a… Continue reading How to Ensure Social Media Success for Real Estate
The new year is always cause for celebration. Most of us hit the re-start button, ready to begin anew with a new year in the making. This year, now that its 2020, the moniker itself brings cause for clear vision and renewed focus. And each year, it all starts with the Tournament of Rose Parade.… Continue reading Happy New Year!
Today, PR firms fill a number of roles and functions, including media relations, corporate and marketing communications, brand awareness, creative solutions, and many more. Depending on your business, your relationship with your PR firm and the role of PR within your organization can vary considerably. Regardless if a business is either trying to outsource the… Continue reading What Makes a PR Firm The Best For You?
In today’s world, there’s no escaping social media – especially when it comes to crisis communications. I can say this with authority since 99.9 percent of the crises we’ve managed in the past few years have involved one platform or another. Facebook, Twitter, Instagram, YouTube, Snapchat, Yik Yak (yes, even Yik Yak, for those of… Continue reading Five key learnings from social media crisis
In this day and age, there are a plethora of company dress codes. Each workplace has its own vibe and standards. Some of these dress codes are ingrained in the type of work – for example, financial firms must wear business formal suits, whereas tech companies tend to do the whole T-shirt and jeans with… Continue reading The Dress Codes: Why Athleisure Fridays are Better Than Casual Fridays
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