Should PR professionals be afraid of Artificial Intelligence? On the contrary, they should embrace the advantages provided by AI, starting with an enhanced influence. What’s the big bang theory of PR? Will PR professionals be soon replaced by robots? If DeepMind managed, less than 2 years ago, to create an AI “chess master,”the subsidiary of… Continue reading The Big Bang theory of PR
Optimizing your schedule is important for making the most out of every workday. It’s true no matter what your profession is – public relations professional, CEO, parent, teacher – since every minute you save allows you extra time for yourself, your family or another client. But, prioritizing goals to maximize your daily schedule isn’t always… Continue reading Start Your Day with the Right Marketing Mindset – Four Tips to Create a Successful Daily PR Routine
Gena Wynkoop is the Assistant Editor for Seattle Refined, lifestyle TV show on KOMO-TV. How did you get into journalism, specifically lifestyle-related topics happening in Seattle? Growing up, I always knew that I wanted to write and I figured that journalism was probably the best avenue for me to tell stories. Beyond that, I also have… Continue reading Media Moment: Gena Wynkoop
Have a good calendar This may seem like common knowledge, but many people just fly by the seat of their pants when it comes to social media. This can be attributed to the fact that personal accounts tend to involve less planning and more spontaneity. Having a schedule in place is imperative to maintaining a… Continue reading Six Tips for Managing Social Media for a Business, Client or Brand
In our office, we’re lucky to have many strong women coming from a range of backgrounds. Public Relations is a female-dominated profession, with women making up 61.3% of the industry. One thing that we each have in common, aside from our job, is that we were each impacted, mentored and empowered by other women throughout… Continue reading 7 Pieces of Advice on Public Relations
Public relations and strategic communications, whether it’s in print, online, or simply via social media in 280 characters or less, can be a daunting and sometimes scary business. Crises arise, promotions happen, companies hire and fire, and transactions and mistakes are made daily. There are many nuances involved: from storytelling, to pitching, to ensuring the… Continue reading Behind Every Great Public Relations Professional, There’s a Solid Office Manager
Let’s face it. It’s much more difficult to pack when you’re a woman. While men get by with a suit and one pair of shoes, and perhaps extra shirts and a workout outfit, women come equipped with skirts or a dress, jackets, pants, casual outfits, and the list goes on. In fact, sometimes it’s just… Continue reading 10 Tips That Will Make Your Business Travel a Success
Ask any couple celebrating a milestone wedding anniversary — 10, 25 or 50 years – the key to their longevity, the response is most often: communication, respect and honesty. Naturally, wisdom that is commonplace in our personal relationships easily translates to our professional lives. Yet too often, our colleagues, business partners, customers and even competitors… Continue reading Valentine’s Day Advice for a Long, Healthy Relationship with Media
When you are participating in an interview, the primary goal is to ensure that an accurate, positive story is curated. You want to make sure that the information being provided is error-free and that it paints you, your client or your company in a positive light. It happens to the best of us – sometimes… Continue reading What to Do When You Hang up the Phone After an Interview and Realize You’ve Provided False Information
Skype-Jack (verb): When children, pets, or other disruptive forces interfere with a live on-camera interview as it’s being broadcasted, streamed or recorded. If you get Skype-jacked, no one will remember anything you said before or after. They will only remember how you handled it. Golden State Warriors Guard Stephen Curry, an NBA Most Valuable Player… Continue reading What To Do When You’re Skype-Jacked?
Public relations, marketing and communications professionals – the really good ones, anyway – are notorious for ignoring their own advice. We correctly insist, in no uncertain terms, that clients’ websites, blogs, media relations, social media programs, and countless other communications tools are key to giving clients a digital advantage over their competitors. Day in and… Continue reading The New HoytOrg.com Launches…And The Shoemaker’s Kids Have New Shoes
The University of Southern California Lusk Center for Real Estate comprises many of the world’s foremost real estate economists and educators. Its mission is to advance real estate knowledge, inform business practice, and address timely issues that affect the real estate industry, the urban economy, and public policy. Among the center’s frequent research offerings is… Continue reading Making Real Estate Economics Matter to Millions of Californians
Launching CIRCA, a new, almost $500 million mixed-use development of luxury rental apartments, restaurants and retail space, was a very exciting moment. However, given the political climate, the cost of housing in Los Angeles, and a myriad of other challenges, it was critical that the first announcement be handled very carefully. Developers of CIRCA turned… Continue reading Kicking off one of DTLA’s most Iconic Developments
A national commercial real estate firm with regional expertise, Lee & Associates embarked on an ambitious expansion plan. The business strategy focused on targeting local, smaller shops with strong industry leaders already in place, and melding the operation into the much larger platform at Lee. THE CHALLENGE The company turned to THO to develop, create… Continue reading Creating A Powerhouse Brand: Expanding Through Acquisitions
All too often, we stick with tried and true methods as we track projects and communicate with our clients. However, a number of alternatives are now being used – all with increased efficiency and effectiveness, depending on what you’re trying to achieve and with whom you need to communicate. Each of these new tools offers… Continue reading Are you using the best management tools to communicate?
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