The war in Ukraine has been raging on for over one month now, and it seems like there is no end in sight. However, with the help of public relations professionals, maybe we can start to turn the tide and gather more public support for Ukraine. Public relations (PR) campaigns can be used to build… Continue reading How Public Relations Can Globally Influence Support for Ukraine
Traditionally, PR was print-based. However, today’s world is all about digital channels. As such, your PR tactics need to embrace more digital strategies. This includes digital marketing to help boost your brand awareness and image. If you’re looking to evolve your business and create an impactful online presence, then digital marketing is the way to… Continue reading Why Your PR Strategy Needs Digital Marketing
Luxury day spa offers customers a chance to indulge and unwind. These pamper parlors are often so dreamy that one may assume that these establishments simply promote themselves. This, however, is not the case. Even top-class day spas need a great public relations strategy to stay ahead of the competition and win over new clients… Continue reading How To Promote Your Luxury Day Spa With Public Relations
The beauty and skincare industry is changing. Not so long ago, women couldn’t wait to visit their favorite stores to purchase their must-have beauty products due to the pandemic. Now, however, more and more people shop online. These types of changes in consumer behavior mean that your beauty brand’s old marketing strategies may not be… Continue reading Does Your Beauty And Skincare PR Strategy Need A Makeover?
The food and restaurant industry is evolving at a rapid pace. With consumers being quite adamant in understanding where their food comes from and how their purchases can affect social issues, climate change, and overall wellness, it is now more vital than ever to tell your brand’s story in an authentic way. Below, we delve… Continue reading Public Relations For Restaurant and Food Brands
When a family of treatment centers wanted to raise the awareness of two of their mental health and addiction treatment centers, they turned to THO to broaden their brand. THO worked closely with management and its partner facilities to generate a broad range of coverage for the brand and its key executives, highlighting its leadership in behavioral… Continue reading Raising the awareness of a mental health and addiction treatment center in Southern California
Case Study: USC Lusk Center for Real Estate Positioning a collegiate real estate research center as the premier voice in its industry. Overview The University of Southern California Lusk Center for Real Estate comprises many of the world’s foremost real estate economists and educators. Its mission is to advance real estate knowledge, inform business practice,… Continue reading Establishing Client as Industry’s Voice
The plastic surgery industry is becoming more cutting edge by the second. With more and more talented surgeons entering the field, plastic surgery practices have to invest in more PR to build credibility within the industry. PR can help to establish your brand, which is why it’s best to incorporate it into your overall healthcare… Continue reading Public Relations and Marketing For Plastic Surgery Practices
Competition in the banking industry can be fierce. With numerous financial services companies to choose from, one has to go the extra mile to retain and acquire more clients. This is where public relations comes into play. In this article, we will be discussing PR tips and strategies that support the brand growth of banking… Continue reading Public Relations Tips and Strategies For The Banking Industry
The legal industry in the U.S. is very competitive. It can be challenging for new law firms to stand out among the crowd. This is where tried and tested media relations strategies come into play. You can build trust with prospective clients by raising your firm’s visibility, showcasing your success rate, and tying your brand… Continue reading Media Relations Strategies For Law Firms
Most people will agree that seeing 2021 in the rearview mirror is a good sign. Although it’s been a difficult year, we’ve seen compassion, growth and resilience throughout the Covid-19 pandemic. The public relations industry itself has seen a great deal of change as well. Here are a few things that our crystal ball is… Continue reading Public Relations In 2022: What Will The Future Bring?
The entire world has realized the power that great social media marketing can give to a brand. The healthcare industry is no exception. Competition within the industry is getting steeper and patients are demanding faster response times when it comes to sharing critical medical information. Luckily, healthcare social media can help providers to stay on… Continue reading Social Media Marketing For Healthcare Providers
Public opinion can make or break your company’s brand. So how exactly can you persuade public opinion to better understand your company? The answer lies in having the right attitude. How you treat your customers and how you handle both the highs and lows that your company experiences say a lot about the kind of… Continue reading Persuade Public Opinion With The Right Attitude
As a tech startup company, there are certain mistakes you cannot afford to make. One of these is underestimating the importance of establishing your brand on the media landscape. A winning public relations strategy can be (and often is) the difference between success and failure. With only 56% of startups making it through to their… Continue reading What You Need to Know About PR as a Tech Startup Company
Any public relations firm in Los Angeles will tell you that PR professionals wear many hats. The PR industry combines best marketing practices with strategic communication, editorial, and brand management skills. A great PR firm can help to build brand credibility, increase sales and improve customer and client relationships. Most people have some idea of… Continue reading 7 Things Everyone Should Know About PR Professionals
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