By Natalie Ghidotti – Ghidotti It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However, with vaccine rollouts across the United States on… Continue reading Five Ways Communicators Should Prepare to Reopen After Covid-19
By Keri McIntosh – The Castle Group Once upon a time, we only talked about “hybrid” in science class. Today, the word is ubiquitous. In any language, we’re referring that in-between world blending in-person and remote – in the classroom, office and, yes, events. Ready or not, hybrid events are in your future; depending on where… Continue reading How to Successfully Host a Hybrid Event
There are millions of websites and brands out there trying to reach the same customers and clients that you are. So, what sets your website apart from the others? If we have learned anything from 2020, it is that online marketing is more important than ever before. As people were locked in their homes, online… Continue reading 5 Reasons Why You Need A Blog For Your Company
Are you looking to increase awareness about your consumer lifestyle business and build a larger audience? You may want to consider developing a consumer public relations program. This can help you build your reputation and grow your business. Consumer public relations is how businesses communicate with the public, or more specifically, their target audience. Businesses… Continue reading What Is Consumer Public Relations?
By Michelle Lyng – Novitas Communications There are five crises to watch for in 2021. It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises… Continue reading The Five Crises to Watch for in 2021
Academic institutions and schools have gone through one of the most tremendous shifts in history in 2020. Teaching has moved into another dimension with virtual teaching hampering traditional learning techniques. Is it effective? What are schools doing to make sure their ‘client’ – the students, teachers, parents – are still learning and achieving grade and… Continue reading Why Schools Need Public Relations
By Philip Hauserman – The Castle Group What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two countries. Crisis communications… Continue reading 2020 – The Year of Crisis
When the fire first started, it was a small incident confined to the 27th floor of the high-rise building. By the time the fire department was finished, the entire building had been damaged, and the evening news reported that the building was closed. What would you do if this were your business? For most businesses,… Continue reading How To Prepare Your Company For A Crisis
By Natalie Ghidotti – Ghidotti Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and challenged public relations professionals around the… Continue reading How PR Will Absorb the Social Sphere in the 2020s
With many employees working remote – even if some people choose to come in the office – how do we encourage staff engagement and show that we’re supporting their professional advancement? Here at The Hoyt Organization, we developed a three-part workshop dedicated to exploring professional goals and creating positive synergy for the entire THO team. … Continue reading Tips for Keeping Your Staff Engaged: The Importance of Professional Development Workshops
As COVID-19 continues to change the best practices of nearly every industry, healthcare professionals, in particular, are facing the fact that the world is looking to them for insight and expertise. Especially now, public relations can help healthcare organizations of all sizes solidify a reputation as that trusted source of guidance for patients and the… Continue reading How Public Relations Strategy Enhances the Healthcare Industry
It is often said that crises happen during the lifetime of every organization. For this reason, it is crucial for public relations professionals to be prepared to manage a crisis at a moment’s notice. Keep reading for five crisis communication tips for public relations professionals. 1. Assess Your Risk In order to respond to a… Continue reading 5 Crisis Communication Tips for Public Relations Professionals
The other day a real estate broker told me he didn’t mind Zoom meetings at all. “You don’t have to stay for the whole meeting,” he explained. That comment should give us all pause. When the pandemic struck, the knee-jerk reaction was to move meetings, presentations, pitches and all the daily communications of business online.… Continue reading How the Pandemic is reshaping real estate communications: Don’t ‘zoom’ over your strategy
Excited to begin my Summer internship, I looked forward to meeting and learning from PR savvy individuals, attending morning meetings in the office, getting settled at my desk and occasionally chatting with my colleagues by the water dispenser as seen on TV shows and movies. This perceived image came to a halt as COVID-19 continued… Continue reading 5 Tips For A PR Intern During COVID-19
By Lynn Erasmus – HWB Communications Digital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are customisable, effective and measurable.… Continue reading What does a PR firm do in the digital age?
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