Branding and SEO have a symbiotic relationship that markets must take advantage of to experience the full benefit of each. When used together, branding and SEO create an effective marketing strategy. This can drive organic growth, increase visibility, and strengthen customer loyalty and trust. Ultimately, using these two strategies together leads to tremendous success in… Continue reading How Branding And SEO Work Together
Public relations is a key tool that can help your business manage its reputation and accomplish goals. It can help with establishing trust, building relationships, and creating a favorable public image. Due to its ever-evolving nature, there are many models of PR. Your business might find it difficult to know which one to adopt. While… Continue reading What Is The PESO Model For Public Relations?
Communication has changed tremendously in the last decade and it will continue to grow in the future. In 2021, over 4 billion people used social media and this number is projected to rise to 6 billion by 2027. Social media has become an integral part of daily life for both people and businesses. The hospitality… Continue reading Rich Media And Social Media Are Essential For Hospitality Industry Marketing
The holiday season is a time of cheer and gift-giving. And while many people spend this time trying to rest after a busy year, it proves to be one of the busiest times of the year for public relations and consumers both. When done right, the holiday season presents a time of unprecedented growth. With… Continue reading How To Leverage Public Relations During The Holiday Season
The travel and tourism industry is highly competitive. Differentiating yourself is key to rising above the marketing clutter and noise. Often times keeping things simple is the best way to gain focus and clarity about your marketing strategy. The 4 P’s of marketing in the travel and tourism industry is good start. These four factors… Continue reading The 4 P’s Of Marketing For The Travel And Tourism Industry
The QR code system was invented in 1994, and its original purpose was to track vehicles during manufacturing. But it has come a long way since then. QR codes are now used across industries and are a convenient way for potential customers to access information about products and services. People are using their mobile devices… Continue reading How To Use QR Codes in Public Relations Campaigns
Originally posted by Forbes Agency Council: shorturl.at/BIMS8 When a PR crisis hits, it’s not uncommon for a business to approach it as it would other messaging challenges by reaching out to consumers via social media. Speaking to as many consumers as possible at once might seem expedient, but there are potential hazards to be aware… Continue reading 16 Precautions For Companies Using Social Media To Handle A PR Crisis
The Client WET (Water Entertainment Technologies), the world’s leader in water entertainment design and technology, was about to unveil their latest creation, a water feature the size of a football field which was to be one of the crowning glory attractions at Expo Dubai, the World’s Fair in 2021. WET’s innovative team of 200… Continue reading Securing High Profile Business Related Media Coverage for Prominent Water Feature at EXPO 2020 Dubai
If the Coronavirus pandemic has taught us anything it’s that we need to adapt to survive. The world of e-commerce did just that by creating a contactless, convenient shopping experience. The result: Generation Novel or Gen-N. The evolution of an entirely new consumer from the introduction of conveniences like curbside pickup and click-and-collect. But, the… Continue reading How to Market to Gen-N
Data analytics tools have become an increasingly important instrument in a brand’s arsenal. With such a wealth of data online, it would be a waste to not leverage it fully. Effective analysis can give brands the edge they need to reach their target audience. So, let’s talk about some techniques companies can use to increase… Continue reading Using Data and Analytics To Increase Brand Awareness
Technology is evolving all the time and affecting all of the industries that rely on it. The world of PR is no exception. Anticipating how technology will evolve in the years to come and how to leverage various technologies in your PR strategy is crucial if you want your brand to stay relevant. Below are… Continue reading 5 Technologies That Will Change How You Do Public Relations
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year,… Continue reading The Hoyt Organization Announced as a 2021 Local Excellence Award Winner by UpCity!
The Hoyt Organization is the Los Angeles partner agency of the Public Relations Global Network (PRGN). THO has the capabilities of an international PR agency, while maintaining the hands-on, specialized services that have made us a top Los Angeles area public relations firm. We successfully service local, national and international companies. (PRGN) announced the slate… Continue reading Public Relations Global Network Elects Alexandra Dinita as President
During the last year, non-profit organizations as well as many other philanthropic sectors, have faced tremendous financial burdens. The pandemic has led to an increased demand for their services, which has depleted their resources. Numerous lockdowns and social distancing restrictions have also limited their ability to raise funds. Thankfully, all is not lost! Many social… Continue reading How Social Media Can Increase Donor Prospects For Non-Profits
Running a successful architectural firm requires more than simply constructing a great business plan and hiring highly skilled individuals. It all comes down to attracting the right clients. By investing in a solid marketing strategy that allows you to establish a strong presence in the architectural industry, you will be able to rub shoulders with… Continue reading Public Relations Strategies For Your Architectural Firm
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