Did you know that Facebook has 1.56 billion daily active users? If you’re looking to build your customer base and grow your business, it is essential to have a solid Facebook presence. This will allow you to reach existing and potential customers. Keep reading to find out how to best leverage your Facebook business account.… Continue reading Social Media Series: How to Best Leverage Your Facebook Business Account
Managing a non-profit is very challenging. To succeed it requires dedicated staff, fund raising skill and a high level of focus on organizational detail. Having an optimized website helps alleviate some of the load. By improving your website performance, you will attract more visitors through organic search and referrals from offsite social assets. This will… Continue reading 5 Ways To Improve Your Non-Profit Website Performance
By Lauren Reed – Reed Public Relations Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between. With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram… Continue reading How to Find Micro-Influencers That Match Your Brand
Academic institutions and schools have gone through one of the most tremendous shifts in history in 2020. Teaching has moved into another dimension with virtual teaching hampering traditional learning techniques. Is it effective? What are schools doing to make sure their ‘client’ – the students, teachers, parents – are still learning and achieving grade and… Continue reading Why Schools Need Public Relations
Are you feeling frustrated or uninspired with your organization’s activity on Twitter? This fast-paced, ever-changing platform can be tough to get the hang of, but by elevating your strategy, Twitter presence can be a key element in social media success. Last year, Twitter.com ranked as the 7th most visited website in the world with 145… Continue reading Social Media Series: How to Leverage Your Twitter Business Account
With many employees working remote – even if some people choose to come in the office – how do we encourage staff engagement and show that we’re supporting their professional advancement? Here at The Hoyt Organization, we developed a three-part workshop dedicated to exploring professional goals and creating positive synergy for the entire THO team. … Continue reading Tips for Keeping Your Staff Engaged: The Importance of Professional Development Workshops
Why do construction companies need public relations? With so many construction companies out there, you have to find a way to make your company stand out. You want your company to be the first thing that comes to people’s minds when they hear the word “construction.” That’s why it’s important to use public relations strategies… Continue reading Why Construction Companies Need Public Relations
With social networks continuing to change the way people act and make decisions, business leaders need to determine how best to connect with their customers and shape their perceptions. Hootsuite claims, “If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.”… Continue reading Social Media Series: How to Leverage Your Instagram Business Account
Wrap-up: Social Media Analysis & Tips for Continued Success Analysis is key for any project you work on, including social media. It’s important to take note of which posts do the best so that you can create more similar content. But that doesn’t mean you should rinse and repeat either. Analyzing What Worked Best Most… Continue reading How to ensure social media success for real estate (part 3)
Social media is a powerful tool for almost all industries and professionals. Since real estate is so visual, it’s the perfect subject for social media posts and campaigns. Whether you are a realtor looking to boost your listings and services or a commercial real estate broker leasing spaces in a shopping center, there is a… Continue reading How to Ensure Social Media Success for Real Estate
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