Why Architectural Firms Need Public Relations
Reach a Wider Audience with Targeted Public Relations
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5 Ways PR Benefits Architectural Firms
Below, we’ve outlined why architectural firms need PR.
Increase Awareness For New Projects
Each project that your firm takes on is truly unique in its own right. By simply driving by a new building, potential clients won’t truly get to see how much effort you’ve put into the designing process. Moreover, they won’t understand the challenges you had to overcome or the lofty goals you had to set for your team to get the job done.
Each project has a story behind it that is just waiting to be told. An experienced PR company will know exactly how to inform, entertain, and educate potential clients through storytelling.
By capturing the attention of both industry leaders and potential clients, your firm will gain more visibility and credibility. With all the effort you put into each project, it’s vital that your firm gets the full recognition it deserves.
Creation Of Useful Marketing Collateral
You offer a professional service, but do your digital and print presence speak to your achievements and your reputation in the industry? If not, you may want to solicit the help of a reliable PR firm for all your marketing collateral needs.
A great PR firm will be able to help you with printed brochures, posters, videos, e-books, newsletters, graphics, white papers, blogs, articles, advertorials, press releases, speeches, photography, and much more.
Not only will it free up your hands to leave marketing matters up to the experts, but it also means that you’ll be able to build up a marketing library that’s neat, orderly, and easily accessible.
This means that if the opportunity comes by for you to speak at a convention or event, you will already have all you need to impress attendees.
Lead Generation
The goal of any business is to grow. The best way to do that is to keep existing clients happy and attract new clients on a regular basis. Keeping clients happy will be solely up to you and your architecture team. However, when it comes to acquiring new clients, PR can help you out.
PR experts are masters when it comes to growing brand awareness, positioning companies as thought leaders, holding the interest of potential clients, creating desire, and stimulating action. As such, PR can help with lead generation via various print and online channels. A great PR firm will also help to facilitate communication between new clients and your firm.
By having all marketing collateral point back to your firm’s website, PR experts can even retarget potential clients with tailored advertisements. This is sure to guarantee a high return on investment.
Put A Company Crisis To Bed
Although it’s not fun to think about, company crises do happen. When a crisis is not handled correctly, it could tarnish your company’s reputation. But don’t fret. With an experienced PR firm at your side, you can handle any company crisis smoothly and swiftly.
The key is always to be prepared should the worst come to pass. Remember, the crisis in question doesn’t have to be huge to cause damage to a brand. So, it should be taken seriously no matter how minor. You’ll be ready to hit the ground running by having an action plan in place.
A great PR firm will be able to supply you with a trained spokesperson and meticulously crafted statements that will help you to recover from a public relations crisis.
Expert Media Coverage
New building projects have various development stages, all of which deserve media attention. Whether you have just finalized the planning of your new project or you are getting ready to launch a new site, the community, industry experts, and potential clients need to be kept in the loop.
An expert PR firm can arrange for various media coverage throughout all stages of new project developments. This can include things like:
- Magazine articles
- Guest blogs
- Social media updates
- Event organization
- Photography sessions
- Video content
- Interviews with your team and project manager
The important thing is to keep the lines of communication open and to stick to a well-thought-out communications plan. This will help you to navigate the requirements of each communication opportunity with ease.
Conclusion
Architectural firms are experts at designing new buildings. Your expertise should be made known to all interested parties if you want your business to flourish.
An experienced PR firm can help to put your firm on the map and shine some media spotlight on any current or future projects you have in the pipeline.
Founder and President at The Hoyt Organization
With over 25 years of experience, Leeza’s campaigns have garnered over 150 awards from top public relations organizations nationwide. Additionally, THO serves as the Los Angeles area partner of the Public Relations Global Network, granting clients access to over 50 global markets. The agency was also named to one of the top 200 firms in the country by Forbes magazine in 2021, and she has been named by Globest.com as a Woman of Influence and a Woman to Watch, among other designations.
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